Scott Robert Olson:Hollywood Planet
- neues Buch ISBN: 9781135669560
The popularity of American television programs and feature films in the international marketplace is widely recognized but scarcely understood. Existing studies have not sufficiently expl… Mehr…
The popularity of American television programs and feature films in the international marketplace is widely recognized but scarcely understood. Existing studies have not sufficiently explained the global power of the American media nor its actual effects. In this volume, Scott Robert Olson tackles the issue head on, establishing his thesis that the United States' competitive advantage in the creation and global distribution of popular taste is due to a unique mix of cultural conditions that are conducive to the creation of "e;transparent"e; texts--narratives whose inherent polysemy encourage diverse populations to read them as though they are indigenous. Olson posits that these narratives have meaning to so many different cultures because they allow viewers in those cultures to project their own values, archetypes, and tropes into the movie or television program in a way that texts imported from other cultures do not, thus enabling the import to function as though it were an indigenous product. As an innovative volume combining postcolonial and postmodern theory with global management strategic theory, Hollywood Planet is one of the first studies that attempts to account theoretically for numerous recent ethnographic studies that suggest different interpretations of television programs and film by a variety of international audiences. Relevant to studies in media theory and other areas of the communication discipline, as well as anthropology, sociology, and related fields, Hollywood Planet contains a powerful and original argument to explain the dominance of American media in the global entertainment market. eBooks > Fremdsprachige eBooks > Englische eBooks > Sach- & Fachthemen; eBooks > Fachbücher > Medienwissenschaft; eBooks > Fachbücher > Sozialwissenschaft , Taylor & Francis Ltd., ePUB, Taylor & Francis Ltd.<
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Scott Robert Olson:Hollywood Planet : Global Media and the Competitive Advantage of Narrative Transparency
- neues Buch ISBN: 9781135669560
The popularity of American television programs and feature films in the international marketplace is widely recognized but scarcely understood. Existing studies have not sufficiently expl… Mehr…
The popularity of American television programs and feature films in the international marketplace is widely recognized but scarcely understood. Existing studies have not sufficiently explained the global power of the American media nor its actual effects. In this volume, Scott Robert Olson tackles the issue head on, establishing his thesis that the United States' competitive advantage in the creation and global distribution of popular taste is due to a unique mix of cultural conditions that are conducive to the creation of "transparent" texts--narratives whose inherent polysemy encourage diverse populations to read them as though they are indigenous. Olson posits that these narratives have meaning to so many different cultures because they allow viewers in those cultures to project their own values, archetypes, and tropes into the movie or television program in a way that texts imported from other cultures do not, thus enabling the import to function as though it were an indigenous product. As an innovative volume combining postcolonial and postmodern theory with global management strategic theory, Hollywood Planet is one of the first studies that attempts to account theoretically for numerous recent ethnographic studies that suggest different interpretations of television programs and film by a variety of international audiences. Relevant to studies in media theory and other areas of the communication discipline, as well as anthropology, sociology, and related fields, Hollywood Planet contains a powerful and original argument to explain the dominance of American media in the global entertainment market.; PDF; Reference & Languages > Society & culture: general > Cultural studies, Taylor and Francis<
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Ronald D. Franklin:Hollywood Planet : Global Media and the Competitive Advantage of Narrative Transparency
- neues Buch ISBN: 9781135669560
The popularity of American television programs and feature films in the international marketplace is widely recognized but scarcely understood. Existing studies have not sufficiently expl… Mehr…
The popularity of American television programs and feature films in the international marketplace is widely recognized but scarcely understood. Existing studies have not sufficiently explained the global power of the American media nor its actual effects. In this volume, Scott Robert Olson tackles the issue head on, establishing his thesis that the United States' competitive advantage in the creation and global distribution of popular taste is due to a unique mix of cultural conditions that are conducive to the creation of "transparent" texts--narratives whose inherent polysemy encourage diverse populations to read them as though they are indigenous. Olson posits that these narratives have meaning to so many different cultures because they allow viewers in those cultures to project their own values, archetypes, and tropes into the movie or television program in a way that texts imported from other cultures do not, thus enabling the import to function as though it were an indigenous product. As an innovative volume combining postcolonial and postmodern theory with global management strategic theory, Hollywood Planet is one of the first studies that attempts to account theoretically for numerous recent ethnographic studies that suggest different interpretations of television programs and film by a variety of international audiences. Relevant to studies in media theory and other areas of the communication discipline, as well as anthropology, sociology, and related fields, Hollywood Planet contains a powerful and original argument to explain the dominance of American media in the global entertainment market.; PDF; Reference & Languages > Society & culture: general > Cultural studies, Taylor and Francis<
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Scott Robert Olson:Hollywood Planet
- neues Buch ISBN: 9781135669560
Hollywood Planet - Global Media and the Competitive Advantage of Narrative Transparency: ab 10.99 € eBooks > Fachthemen & Wissenschaft > Sozialwissenschaften Taylor & Francis eBook als ep… Mehr…
Hollywood Planet - Global Media and the Competitive Advantage of Narrative Transparency: ab 10.99 € eBooks > Fachthemen & Wissenschaft > Sozialwissenschaften Taylor & Francis eBook als epub, Taylor & Francis<
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Scott Robert Olson:Hollywood Planet
(Mieten. Jahres-Abopreis pro Monat) ISBN: 9781135669560
Routledge Media Studies american, demand, home, jurassic, king, lion, media, nbc, park, television ,9780805832303 UK,GB,DE,ES,FR,IT,US,CA,MX,AU,NZ 19990601 English Social Sciences 1, Tayl… Mehr…
Routledge Media Studies american, demand, home, jurassic, king, lion, media, nbc, park, television ,9780805832303 UK,GB,DE,ES,FR,IT,US,CA,MX,AU,NZ 19990601 English Social Sciences 1, Taylor and Francis<
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.