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Measuring Marketing - John A. Davis
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Evaluating marketing performance and decision making more fairly Marketing has long been considered an art and not a science, but that perception is beginning to change as increasingly sophisticated methods of quantifying marketing success are developed. In Measuring Marketing: 103 Key Metrics Every Marketer Needs, Second Edition, one of the world´s leading experts in the field presents the key marketing ratios and metrics. Applying these metrics will enable marketers to make better decisions and increase their accountability for their strategies and activities. This fully revised and updated new edition discusses the key marketing metrics needed for successfully measuring the performance of an organization´s marketing investments. CEOs and CFOs regularly ask for one simple way to assess the efficacy of marketing campaigns, but the fact is that there isn´t one single measure of performance. Measuring Marketing helps marketers figure out what they can and should be measuring and when. * Marketers are increasingly being held accountable for the corporate bottom line, and this book helps both marketers, as well as the business leaders who employ them, to measure performance fairly and accurately * Measuring marketing success is difficult, but this book shows what and when to assess * Designed to increase accountability and improve everyday decisions, the book includes ratios illustrated with actual marketing cases from leading companies The first book to address growing demands that marketers be accountable for their strategies and decisions, Measuring Marketing explains how to assess marketing success in more meaningful ways. A second edition of a popular marketing title, this book discusses the key metrics marketing managers need for measuring the performance of an organization s marketing investments. The new edition updates many of the metrics from the first book with new examples and adds new metrics for digital/social/online media. Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, John Wiley & Sons Inc

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Measuring Marketing - John A. Davis
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Measuring Marketing - neues Buch

ISBN: 9781118153741

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Evaluating marketing performance and decision making more fairly Marketing has long been considered an art and not a science, but that perception is beginning to change as increasingly sophisticated methods of quantifying marketing success are developed. In Measuring Marketing: 103 Key Metrics Every Marketer Needs, Second Edition, one of the world´s leading experts in the field presents the key marketing ratios and metrics. Applying these metrics will enable marketers to make better decisions and increase their accountability for their strategies and activities. This fully revised and updated new edition discusses the key marketing metrics needed for successfully measuring the performance of an organization´s marketing investments. CEOs and CFOs regularly ask for one simple way to assess the efficacy of marketing campaigns, but the fact is that there isn´t one single measure of performance. Measuring Marketing helps marketers figure out what they can and should be measuring and when. * Marketers are increasingly being held accountable for the corporate bottom line, and this book helps both marketers, as well as the business leaders who employ them, to measure performance fairly and accurately * Measuring marketing success is difficult, but this book shows what and when to assess * Designed to increase accountability and improve everyday decisions, the book includes ratios illustrated with actual marketing cases from leading companies The first book to address growing demands that marketers be accountable for their strategies and decisions, Measuring Marketing explains how to assess marketing success in more meaningful ways. A second edition of a popular marketing title, this book discusses the key metrics marketing managers need for measuring the performance of an organization s marketing investments. The new edition updates many of the metrics from the first book with new examples and adds new metrics for digital/social/online media. Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, John Wiley & Sons

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Measuring Marketing: 110+ Key Metrics Every Marketer Needs - John A. Davis
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Measuring Marketing: 110+ Key Metrics Every Marketer Needs Measuring-Marketing~~John-A-Davis Business>Sales>Sales Paperback, Wiley

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Measuring Marketing, Second Edition - John A. Davis
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2012, ISBN: 9781118153741

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Measuring Marketing - John A. Davis
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John A. Davis:
Measuring Marketing - Taschenbuch

2013, ISBN: 9781118153741

ID: 20935549

[ED: 2], 2nd Revised edition, Softcover, Buch, [PU: John Wiley & Sons Inc]

Neues Buch Lehmanns.de
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Measuring Marketing
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Paperback. Pub Date :2013-02-11 Pages: 320 Language: English Publisher: Wiley Evaluating marketing performance and decision making more fairlyMarketing has long been considered an art and not a science. but that perception is beginning to change as increasingly sophisticated methods of quantifying marketing success are developed In Measuring Marketing:. 103 Key Metrics Every Marketer Needs. Second Edition. one of the worlds leading experts in the field presents the key marketing ratios and metrics Applying these metrics will enable marketers to make better decisions and increase their. accountability for their strategies and activities.This fully revised and updated new edition discusses the key marketing metrics needed for successfully measuring the performance of an organizations marketing investments. CEOs and CFOs regularly ask for one simple way to assess the efficacy o...

Detailangaben zum Buch - Measuring Marketing


EAN (ISBN-13): 9781118153741
ISBN (ISBN-10): 111815374X
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 20130426
Herausgeber: Wiley John + Sons
320 Seiten
Gewicht: 0,631 kg
Sprache: Englisch

Buch in der Datenbank seit 20.08.2012 10:51:03
Buch zuletzt gefunden am 19.10.2017 11:24:05
ISBN/EAN: 9781118153741

ISBN - alternative Schreibweisen:
1-118-15374-X, 978-1-118-15374-1


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