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Hey, Whipple, Squeeze This : The Classic Guide to Creating Great Ads - Sam Bennett; Edward Boches; Luke Sullivan
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Hey, Whipple, Squeeze This : The Classic Guide to Creating Great Ads - gebrauchtes Buch

ISBN: 1118101332

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The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads. Creativity is still king, but this new edition contains: Important new chapters and updates that bring Whipple into the new digital world New content and examples for how to use social media and other emerging platforms Illustrate what's changing in the new world of advertising--and what isn't Hey Whipple, Squeeze This will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman. accounting,accounting and finance,advertising,business,business and finance,business and investing,marketing,marketing and sales,textbooks Marketing & Sales, Wiley & Sons, Incorporated, John

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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads - Luke Sullivan, Sam Bennett, Edward Boches
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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads - Taschenbuch

2012, ISBN: 1118101332

[SR: 281567], Paperback, [EAN: 9781118101339], Wiley, Wiley, Book, [PU: Wiley], 2012-02-10, Wiley, The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads. Creativity is still king, but this new edition contains: Important new chapters and updates that bring Whipple into the new digital world New content and examples for how to use social media and other emerging platforms Illustrate what's changing in the new world of advertising—and what isn't Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman., 2699, Advertising, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books

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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads - Luke Sullivan, Sam Bennett, Edward Boches
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Luke Sullivan, Sam Bennett, Edward Boches:
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads - Taschenbuch

2012, ISBN: 1118101332

[SR: 281567], Paperback, [EAN: 9781118101339], Wiley, Wiley, Book, [PU: Wiley], 2012-02-10, Wiley, The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads. Creativity is still king, but this new edition contains: Important new chapters and updates that bring Whipple into the new digital world New content and examples for how to use social media and other emerging platforms Illustrate what's changing in the new world of advertising—and what isn't Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman., 2699, Advertising, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books

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Hey, Whipple, Squeeze This - Sullivan, Luke; Bennett, Sam
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ISBN: 9781118101339

ID: 818032

The classic (and irreverent) bestselling guide to creating greatadvertising Hey Whipple, Squeeze This has inspired a generation of adstudents, copywriters, and young creatives to make their mark inthe industry. But students need new guidance to ply their craft nowin the digital world. This new fourth edition explains how to bringbrand stories into interactive, dynamic places online, in additionto traditional television, radio, print, and outdoor ads. Creativity is still king, but this new edition contains: Important new chapters and updates that bring Whipple into thenew digital world New content and examples for how to use social media and otheremerging platforms Illustrate what's changing in the new world ofadvertising—and what isn't Hey Whipple, Squeeze This! will help sharpen your writingchops, unleash your creativity, and help raise the level of yourwork from hack to master craftsman. Business Business eBook, Wiley

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ISBN: 9781118101339

ID: f50c367bcd150b060cae833e723866e3

The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads. Creativity is still king, but this new edition contains: * Important new chapters and updates that bring Whipple into the new digital world * New content and examples for how to use social media and other emerging platforms * Illustrate what's changing in the new world of advertising and what isn't Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman.

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Details zum Buch
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

The classic (and irreverent) bestselling guide to creating great advertising

Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads.

Creativity is still king, but this new edition contains:

  • Important new chapters and updates that bring Whipple into the new digital world
  • New content and examples for how to use social media and other emerging platforms
  • Illustrate what's changing in the new world of advertising—and what isn't

Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman.

Detailangaben zum Buch - Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads


EAN (ISBN-13): 9781118101339
ISBN (ISBN-10): 1118101332
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2012
Herausgeber: Wiley John + Sons
386 Seiten
Gewicht: 0,531 kg
Sprache: Englisch

Buch in der Datenbank seit 08.07.2008 16:42:33
Buch zuletzt gefunden am 15.09.2017 10:21:49
ISBN/EAN: 9781118101339

ISBN - alternative Schreibweisen:
1-118-10133-2, 978-1-118-10133-9


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