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Engagement Marketing: How Small Business Wins in a Socially Connected World - Goodman, Gail F.
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ISBN: 9781118101025

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A definitive guide to growing your business through "Engagement Marketing" As a small business owner, you know how to draw in customers. Yet you know you could do more to expand word-of-mouth and bring back repeat customers. Put another way, you want to more effectively "engage" your customers. "The New Marketing Chemistry" explains how to use Engagement Marketing chemistry to grow your business. It outlines a three-step formula, which begins with creating great experiences for your customers. Next, you use email and other tools to remind customers of those experiences on an ongoing basis. Third, you use social media to create a dialogue with interested potential customers. "The New Marketing Chemistry" will help you make a bigger name for your company, be the preferred choice of your customers, build your network, and reach your business goals. It's filled with practical, hands-on advice based on the authors' experience along with best practices and recommendations from thousands of successful small business-to-business and business-to-consumer owners and nonprofit organizations.Learn how to create awesome customer experiences that spark word-of-mouth referrals and repeat businessA step-by-step guide includes worksheets and a 21-day plan to launch your low-cost and no-cost Engagement Marketing effortsGet practical and tactical advice on how to successfully navigate social media for your small businessAuthor Gail Goodman is CEO of Constant Contact, America's leading email and social media marketing company for small businesses; Eric Groves is senior vice president at Constant Contact and author of "The Constant Contact Guide to Email Marketing" Engagement Marketing: How Small Business Wins in a Socially Connected World Goodman, Gail F., John Wiley & Sons

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Engagement Marketing: How Small Business Wins in a Socially Connected World - Gail F. Goodman, Eric Groves
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A definitive guide to growing your small business through Engagement MarketingAs a small business owner, you''ve always relied on word-of-mouth referrals to grow your business. Thanks to social media—and its nimble partner, mobile technology—it''s now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that''s what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the author''s experience of working with thousands of small businesses for over a decade.You''ll learn how to attract new prospects—as well as how to increase repeat sales—using your existing customers and social networks.Learn how to create customer experiences that increase positive customer reviews and endorsementsGet practical advice on how to entice people to join your social networks and run engagement campaigns that increase visibility—and endorsements—for your businessUnderstand why engagement is so important—and how you can use it to turn passionate fans in your social networks into tomorrow''s new businessAuthor Gail Goodman is CEO of Constant Contact, America''s leading email and social media marketing company for small businesses Engagement Marketing will help you make a bigger name for your company, build your network, and reach your goals. Gail F. Goodman, Eric Groves, Books, Business and Finance, Economics, Development and Growth, Engagement Marketing: How Small Business Wins in a Socially Connected World Books>Business and Finance>Economics>Development and Growth, Wiley

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Von Gail F. Goodman: A definitive guide to growing your small business through 'Engagement Marketing'As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media--and its nimble partner, mobile technology--it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the author's experience of working with thousands of small businesses for over a decade.You'll learn how to attract new prospects--as well as how to increase repeat sales--using your existing customers and social networks.* Learn how to create customer experiences that increase positive customer reviews and endorsements* Get practical advice on how to entice people to join your social networks...; Wirtschaft > Spezielle Betriebswirtschaft > Marketing, Werbung, Marktforschung, Wiley

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Engagement Marketing: How Small Business Wins in a Socially Connected World: Gail F. Goodman Engagement Marketing: How Small Business Wins in a Socially Connected World: Gail F. Goodman Bücher > English, International > Gebundene Ausgaben, JOHN WILEY & SONS INC

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Goodman, Gail F.: Engagement Marketing: How Small Business Wins in a Socially Connected World
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Details zum Buch
Engagement Marketing
Autor:

Goodman, Gail F.

Titel:

Engagement Marketing

ISBN-Nummer:

A definitive guide to growing your business through "Engagement Marketing" As a small business owner, you know how to draw in customers. Yet you know you could do more to expand word-of-mouth and bring back repeat customers. Put another way, you want to more effectively engage your customers.

Detailangaben zum Buch - Engagement Marketing


EAN (ISBN-13): 9781118101025
ISBN (ISBN-10): 1118101022
Gebundene Ausgabe
Erscheinungsjahr: 20120427
Herausgeber: Wiley John + Sons
198 Seiten
Gewicht: 0,406 kg
Sprache: Englisch

Buch in der Datenbank seit 15.11.2012 00:35:26
Buch zuletzt gefunden am 05.05.2017 19:14:27
ISBN/EAN: 9781118101025

ISBN - alternative Schreibweisen:
1-118-10102-2, 978-1-118-10102-5


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