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Boomer Consumer: Ten New Rules for Marketing to America’s Largest, Wealthiest and Most Influential G - Matt Thornhill, John Martin
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ISBN: 0964238675

[SR: 120325], Hardcover, [EAN: 9780964238671], LINX Corp, LINX Corp, Book, [PU: LINX Corp], LINX Corp, For 40 years, companies and organizations have focused their marketing efforts on young adults 18-49 years old. But today's Boomer Consumer, those 78 million Americans born between 1946-64, are either 50 years old or will be soon. And marketers are confused.They don't know how to treat today's older Boomers, who aren't "seniors" and never will be, but are no longer young adults.Over the past few years, Matt Thornhill and John Martin of the Boomer Project have extensively researched and studied Boomers. They have uncovered key psychological, sociological, and anthropological aspects of this generation. And they have identified ten "new rules" for marketing to today's Boomer Consumer.Boomers are far from "over the hill" as consumers, and this book will show you how to still connect with this large and in charge generation. You'll learn the importance of emotionally compelling messages, the power of story, and how to use life stage instead of age as a way to connect with them. Companies and organizations that can tap into today's Boomer Consumer will be poised for success for years to come., 2699, Advertising, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2700, Consumer Behavior, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2709, Research, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books

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Details zum Buch
Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group

Now that the Baby Boomer generation has reached the Middle Age of Aquarius, it is time marketers learned the new rules for connecting with America's largest, wealthiest and most important demographic cohort. Based on on-going national research by the Boomer Project, this book offers an insightful overview of Boomers today and then provides ten practical, tactical tips and techniques for improving your marketing efforts against Boomers.

Detailangaben zum Buch - Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group


EAN (ISBN-13): 9780964238671
ISBN (ISBN-10): 0964238675
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2007
Herausgeber: LINX CORP
218 Seiten
Gewicht: 0,499 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 25.05.2008 01:05:04
Buch zuletzt gefunden am 10.06.2017 17:39:38
ISBN/EAN: 9780964238671

ISBN - alternative Schreibweisen:
0-9642386-7-5, 978-0-9642386-7-1


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