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Super Searchers on Madison Avenue: Top Advertising and Marketing Professionals Share Their Online Research Strategies (Super Searchers series) - Grace Avellana Villamora, Reva Basch, Linda Garrison  managing director  Ogilvy & Mather
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Grace Avellana Villamora, Reva Basch, Linda Garrison managing director Ogilvy & Mather:
Super Searchers on Madison Avenue: Top Advertising and Marketing Professionals Share Their Online Research Strategies (Super Searchers series) - Taschenbuch

ISBN: 0910965633

[SR: 5297294], Paperback, [EAN: 9780910965637], Information Today, Inc., Information Today, Inc., Book, [PU: Information Today, Inc.], Information Today, Inc., Research professionals in the advertising and marketing game are a rare breed. Working in one of the business world's true pressure cookers, these super searchers find and analyze the information that fuels today's most successful product launches and advertising campaigns. Their market research expertise provides critical strategic support to new business teams, account managers and planners, copywriters, art directors, and sales promotion specialists at every major international ad agency. Here, Grace A. Villamora--director of knowledge management at Euro RSCG Tatham Partners--gets 13 research pros from such firms as TBWA\\Chiat\\Day, Leo Burnett, and Interpublic to share the tips, techniques, and resources that have made them the best in the busines, 2675, Management & Leadership, 2735, Business Ethics, 2678, Consolidation & Merger, 10020709011, Corporate Governance, 2679, Decision-Making & Problem Solving, 16244401, Distribution & Warehouse Management, 2680, Industrial, 2648, Information Management, 2682, Leadership, 2683, Management, 2684, Management Science, 10020710011, Mentoring & Coaching, 2685, Motivational, 2686, Negotiating, 2689, Planning & Forecasting, 2690, Pricing, 2691, Production & Operations, 271578011, Project Management, 10020711011, Quality Control & Management, 2553, Strategy & Competition, 2694, Systems & Planning, 2697, Training, 3, Business & Money, 1000, Subjects, 283155, Books, 2699, Advertising, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2707, Multilevel, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2709, Research, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 10806617011, Storage & Retrieval, 377894011, Network Administration, 3652, Networking & Cloud Computing, 5, Computers & Technology, 1000, Subjects, 283155, Books, 15991441, General, 69845, Library & Information Science, 11232, Social Sciences, 3377866011, Politics & Social Sciences, 1000, Subjects, 283155, Books

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Super Searchers on Madison Avenue: Top Advertising and Marketing Professionals Share Their Online Research Strategies - Villamora, Grace Avellana / Avellana Villamora, Grace / Basch, Reva
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Super Searchers on Madison Avenue: Top Advertising and Marketing Professionals Share Their Online Research Strategies - gebrauchtes Buch

ISBN: 9780910965637

ID: 4108423

Research professionals in the advertising and marketing game are a rare breed. Working in one of the business world's true pressure cookers, these super searchers find and analyze the information that fuels today's most successful product launches and advertising campaigns. Their market research expertise provides critical strategic support to new business teams, account managers and planners, copywriters, art directors, and sales promotion specialists at every major international ad agency. Here, Grace A. Villamora--director of knowledge management at Euro RSCG Tatham Partners--gets 13 research pros from such firms as TBWA\Chiat\Day, Leo Burnett, and Interpublic to share the tips, techniques, and resources that have made them the best in the business. Super Searchers on Madison Avenue: Top Advertising and Marketing Professionals Share Their Online Research Strategies Villamora, Grace Avellana / Avellana Villamora, Grace / Basch, Reva, Information Today

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Super Searchers on Madison Avenue: Top Advertising and Marketing Professionals Share Their Online Research Strategies (Super Searchers series) - Grace Avellana Villamora; Editor-Reva Basch; Foreword-Linda Garrison managing director Ogilvy & Mather
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Grace Avellana Villamora; Editor-Reva Basch; Foreword-Linda Garrison managing director Ogilvy & Mather:
Super Searchers on Madison Avenue: Top Advertising and Marketing Professionals Share Their Online Research Strategies (Super Searchers series) - Taschenbuch

2003, ISBN: 0910965633

ID: 9026826667

[EAN: 9780910965637], [PU: Information Today, Inc.], Business & Economics|Advertising & Promotion, Business & Economics|Marketing|General, Business & Economics|Marketing|Research, Computers & the Internet|Information Storage & Retrieval, Computers & the Internet|Internet|General

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Super Searchers on Madison Avenue: Top Advertising and Marketing Professionals Share Their Online Research Strategies (Super Searchers series) - Grace Avellana Villamora; Editor-Reva Basch; Foreword-Linda Garrison  managing director  Ogilvy & Mather
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Grace Avellana Villamora; Editor-Reva Basch; Foreword-Linda Garrison managing director Ogilvy & Mather:
Super Searchers on Madison Avenue: Top Advertising and Marketing Professionals Share Their Online Research Strategies (Super Searchers series) - Taschenbuch

2003, ISBN: 9780910965637

ID: 496505913

Information Today, Inc, 2003-03-03. Paperback. Very Good. Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. 24*7 Customer Service., Information Today, Inc, 2003-03-03

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Super Searchers on Madison Avenue: Top Advertising and Marketing Professionals Share Their Online Research Strategies (Super Searchers Series) - Grace Avellana Villamora; Editor-Reva Basch; Foreword-Linda Garrison Managing Director Ogilvy & Mather
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Grace Avellana Villamora; Editor-Reva Basch; Foreword-Linda Garrison Managing Director Ogilvy & Mather:
Super Searchers on Madison Avenue: Top Advertising and Marketing Professionals Share Their Online Research Strategies (Super Searchers Series) - Taschenbuch

2003, ISBN: 9780910965637

ID: 941215808

Information Today, Inc, 03/03/2003. Paperback. Fair., Information Today, Inc, 03/03/2003

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Super Searchers on Madison Avenue: Top Advertising and Marketing Professionals Share Their Online Research Strategies

Thirteen research professionals from the world's leading advertising and marketing organizations share the tips, techniques, and resources that have made them the best in the business. This book focuses on ad agencies that specialize in general advertising, interactive marketing, sales promotions, and multicultural target audiences.

Detailangaben zum Buch - Super Searchers on Madison Avenue: Top Advertising and Marketing Professionals Share Their Online Research Strategies


EAN (ISBN-13): 9780910965637
ISBN (ISBN-10): 0910965633
Taschenbuch
Erscheinungsjahr: 2003
Herausgeber: CYBERAGE BOOKS
256 Seiten
Gewicht: 0,367 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 05.06.2007 12:36:13
Buch zuletzt gefunden am 01.08.2017 08:45:54
ISBN/EAN: 9780910965637

ISBN - alternative Schreibweisen:
0-910965-63-3, 978-0-910965-63-7


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