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Cradle to Cradle: Remaking the Way We Make Things - McDonough, William / Braungart, Michael
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ISBN: 9780865475878

ID: 3797950

A manifesto for a radically different philosophy and practice of manufacture and environmentalism "Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world, they ask. In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are). Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, the authors make an exciting and viable case for change. Cradle to Cradle: Remaking the Way We Make Things McDonough, William / Braungart, Michael, North Point Press

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Cradle to Cradle: Remaking the Way We Make Things - McDonough, William, and Braungart, Michael
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Cradle to Cradle: Remaking the Way We Make Things - McDonough, William, and Braungart, Michael
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McDonough, William, and Braungart, Michael:
Cradle to Cradle: Remaking the Way We Make Things - Taschenbuch

2002, ISBN: 9780865475878

ID: 14033575767

Trade paperback, Very good condition-Has cover, edge, corner or page wear and may have mild highlighting/writing., [PU: North Point Press]

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Details zum Buch
Cradle to Cradle
Autor:

McDonough, William; Braungart, Michael

Titel:

Cradle to Cradle

ISBN-Nummer:

A manifesto for a radically different philosophy and practice of manufacture and environmentalism "Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world, they ask. In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are). Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, the authors make an exciting and viable case for change.

Detailangaben zum Buch - Cradle to Cradle


EAN (ISBN-13): 9780865475878
ISBN (ISBN-10): 0865475873
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2003
Herausgeber: Macmillan USA
193 Seiten
Gewicht: 0,553 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 31.05.2007 21:34:34
Buch zuletzt gefunden am 11.05.2017 18:01:43
ISBN/EAN: 9780865475878

ISBN - alternative Schreibweisen:
0-86547-587-3, 978-0-86547-587-8


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