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Understanding consumers of food products - Lynn Frewer
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In order for food businesses, scientists and policy makers to develop successful products, services and policies, it is essential that they understand food consumers and how they decide which products to buy. Food consumer behavior is the result of various factors, including the motivations of different consumers, the attributes of specific foods, and the environment in which food choices occur. Recognising diversity between individual consumers, different stages of life, and different cultural context is increasingly important as markets become increasingly diverse and international.The book begins with a comprehensive introduction and analysis of the key drivers of consumer food choices, such as the environment and sensory product features. Part 2 examines the role of consumers'' attitudes towards quality and marketing, and their views on food preparation and technology. Part 3 covers cultural and individual differences in food choice as well as addressing potential influential factors such as age and gender. Important topics such as public health and methods to change consumers'' preferences for unhealthy foods are discussed in part 4. The final section concludes with advice on developing coherent safety policies and the consumers'' responsibility for food production and consumption.Understanding consumers of food products will provide a standard reference for all those in the food industry concerned with product development and regulation.Professor Lynn Frewer and Professor Hans van Trijp both work at the Marketing and Consumer Behaviour Group of the highly regarded Wageningen University, The Netherlands, where Lynn Frewer holds the Chair of Food Safety and Consumer Behaviour and Hans van Trijp holds the Chair of Marketing and Consumer Behaviour. Lynn Frewer, Books, Science and Nature, Understanding consumers of food products Books>Science and Nature In order for food businesses, scientists and policy makers to develop successful products, services and policies, it is essential that they understand food consumers and how they decide which products to buy. Understanding consumer food products introduces and analyses of the key drivers of consumer food choices, examines the role of consumers' attitudes towards quality and marketing, and covers cultural and individual differences in food choice. The book discusses public health and methods to change consumers' preferences for unhealthy foods and concludes with advice on developing coherent safety policies and the consumers' responsibility for food production and consumption.

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Internationaler Buchtitel. In englischer Sprache. Verlag: CRC PR INC, 671 Seiten, [GR: 17820 - HC/Wirtschaft/Allgemeines, Lexika, Geschichte], [SW: - Business / Economics / Finance], Gebunden, Klappentext: In order for food businesses, scientists and policy makers to develop successful products, services and policies, it is essential that they understand food consumers and how they decide which products to buy. Understanding consumer food products introduces and analyses of the key drivers of consumer food choices, examines the role of consumers' attitudes towards quality and marketing, and covers cultural and individual differences in food choice. The book discusses public health and methods to change consumers' preferences for unhealthy foods and concludes with advice on developing coherent safety policies and the consumers' responsibility for food production and consumption. In order for food businesses, scientists and policy makers to develop successful products, services and policies, it is essential that they understand food consumers and how they decide which products to buy. Understanding consumer food products introduces and analyses of the key drivers of consumer food choices, examines the role of consumers' attitudes towards quality and marketing, and covers cultural and individual differences in food choice. The book discusses public health and methods to change consumers' preferences for unhealthy foods and concludes with advice on developing coherent safety policies and the consumers' responsibility for food production and consumption.

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Lynn Frewer (Editor), Hans van Trijp (Editor),Hardcover, English-language edition, Pub by Taylor & Francis Books, Business & Economics~~Consumer Behavior, Understanding-Consumers-of-Food-Products~~L-Frewer, , , , , , , , , , Taylor & Francis

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Understanding consumers of food products 1st Edition - Lynn Frewer
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Understanding consumers of food products 1st Edition Author :Lynn Frewer 9780849391446 084939144X, [PU: CRC Press]

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Understanding Consumers of Food Products - Lynn J. Frewer
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Understanding Consumers of Food Products

In order for food businesses, scientists and policy makers to develop successful products, services and policies, it is essential that they understand food consumers and how they decide which products to buy. Understanding consumer food products introduces and analyses of the key drivers of consumer food choices, examines the role of consumers' attitudes towards quality and marketing, and covers cultural and individual differences in food choice. The book discusses public health and methods to change consumers' preferences for unhealthy foods and concludes with advice on developing coherent safety policies and the consumers' responsibility for food production and consumption.

Detailangaben zum Buch - Understanding Consumers of Food Products


EAN (ISBN-13): 9780849391446
ISBN (ISBN-10): 084939144X
Gebundene Ausgabe
Erscheinungsjahr: 2007
Herausgeber: CRC PR INC
671 Seiten
Sprache: eng/Englisch

Buch in der Datenbank seit 25.02.2008 11:17:21
Buch zuletzt gefunden am 20.11.2015 17:55:36
ISBN/EAN: 9780849391446

ISBN - alternative Schreibweisen:
0-8493-9144-X, 978-0-8493-9144-6


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