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The Economics and Financing of Media Companies (1) (Business, Economics, and Legal Studies) - Robert G. Picard
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The Economics and Financing of Media Companies is the first book to broadly apply business concepts and analyses to the understanding of the operations and activities of media firms and of the forces and issues affecting them.The book is a wide-ranging and general survey of the financial structures of various media companies, including their marketing and distribution systems. The author focuses on American companies but draws in European companies that own brands with which U.S. readers have familiarity. The author discusses product life cycles, as well as outside forces-such as the global and local economies, interest rates, trade barriers-that impact a company's financial health. This book draws upon current events and treats the most up-to-date information available, including a discussion of the AOL-Time Warner merger. business,business and finance,business and investing,communications,economics,popular economics,skills,textbooks Business & Investing, Fordham University Press

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The Economics and Financing of Media Companies (1) (Business, Economics, and Legal Studies Series) - Taschenbuch

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The Economics and Financing of Media Companies (1) The-Economics-and-Financing-of-Media-Companies~~Robert-Picard Business>Economics & Finance>Economics & Finance Paperback, Fordham University Press

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The Economics and Financing of Media Companies

The Economics and Financing of Media Companies is the first book to broadly apply business concepts and analyses to the understanding of the operations and activities of media firms and of the forces and issues affecting them.The book is a wide-ranging and general survey of the financial structures of various media companies, including their marketing and distribution systems. The author focuses on American companies but draws in European companies that own brands with which U.S. readers have familiarity. The author discusses product life cycles, as well as outside forces-such as the global and local economies, interest rates, trade barriers-that impact a company's financial health. This book draws upon current events and treats the most up-to-date information available, including a discussion of the AOL-Time Warner merger.

Detailangaben zum Buch - The Economics and Financing of Media Companies


EAN (ISBN-13): 9780823221752
ISBN (ISBN-10): 082322175X
Taschenbuch
Erscheinungsjahr: 2002
Herausgeber: FORDHAM UNIV PR
270 Seiten
Gewicht: 0,399 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 12.05.2007 13:57:40
Buch zuletzt gefunden am 04.07.2017 12:27:32
ISBN/EAN: 9780823221752

ISBN - alternative Schreibweisen:
0-8232-2175-X, 978-0-8232-2175-2


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