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Beijing Jeep: A Case Study Of Western Business In China - Jim Mann
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ISBN: 9780813333274

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When China opened its doors to the West in the late 1970s, Western businesses jumped at the chance to sell their products to the most populous nation in the world. Boardrooms everywhere buzzed with excitement—a Coke for every citizen, a television for every family, a personal computer for every office. At no other time have the institutions of Western capitalism tried to do business with a communist state to the extent that they did in China under Deng Xiaoping. Yet, over the decade leading up to the bloody events in and around Tiananmen Square, that experiment produced growing disappointment on both sides, and a vision of capturing the world's largest market faded.Picked as one of Fortune Magazine''s 75 Smartest Books We Know, this updated version of Beijing Jeep, traces the history of the stormy romance between American business and Chinese communism through the experiences of American Motors and its operation in China, Beijing Jeep, a closely watched joint venture often visited by American politicians and Chinese leaders. Jim Mann explains how some of the world's savviest executives completely misjudged the business climate and recounts how the Chinese, who acquired valuable new technology at virtually no expense to themselves, ultimately outcapitalized the capitalists. And, in a new epilogue, Mann revisits and updates the events which constituted the main issues of the first edition.Elegantly written, brilliantly reported, Beijing Jeep is a cautionary tale about the West's age-old quest to do business in the Middle Kingdom. Jim Mann, Books, History, Beijing Jeep: A Case Study Of Western Business In China Books>History, Avalon Publishing

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When China opened its doors to the West in the late 1970s, Western businesses jumped at the chance to sell their products to the most populous nation in the world. Boardrooms everywhere buzzed with excitement?a Coke for every citizen, a television for every family, a personal computer for every office. At no other time have the institutions of Western capitalism tried to do business with a communist state to the extent that they did in China under Deng Xiaoping. Yet, over the decade leading up to the bloody events in and around Tiananmen Square, that experiment produced growing disappointment on both sides, and a vision of capturing the world's largest market faded.Picked as one of Fortune Magazine's "75 Smartest Books We Know," this updated version of Beijing Jeep, traces the history of the stormy romance between American business and Chinese communism through the experiences of American Motors and its operation in China, Beijing Jeep, a closely watched joint venture often visited by American politicians and Chinese leaders. Jim Mann explains how some of the world's savviest executives completely misjudged the business climate and recounts how the Chinese, who acquired valuable new technology at virtually no expense to themselves, ultimately outcapitalized the capitalists. And, in a new epilogue, Mann revisits and updates the events which constituted the main issues of the first edition.Elegantly written, brilliantly reported, Beijing Jeep is a caut accounting and finance,asia,automotive,business and finance,business and investing,china,history,humanities,industries and professions,international Accounting & Finance, Westview Press

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A Case Study Of Western Business In China [Paperback] [Mar 28, 1997] Mann, Jim - Beijing Jeep
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1997

ISBN: 9780813333274

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Good. Clean copy in good++ condition, business sticker inside front cover, binding is tight but not quite square, text is clean and unmarked, PAPERBACK edition exactly as shown, ships by USPS Media Mail with delivery confirmation, thanks! 2

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Details zum Buch
Beijing Jeep: A Case Study of Western Business in China
Autor:

Mann, Jim

Titel:

Beijing Jeep: A Case Study of Western Business in China

ISBN-Nummer:

9780813333274

In this updated version of Beijing Jeep, Jim Mann traces the history of the stormy romance between American business and Chinese communism through the experiences of American Motors and its operation in China, Beijing Jeep, a closely watched joint venture often visited by American politicians and Chinese leaders. He explains how some of the world's savviest executives completely misjudged the business climate and recounts how the Chinese, who acquired valuable new technology at virtually no expense to themselves, ultimately outcapitalized the capitalists.

Detailangaben zum Buch - Beijing Jeep: A Case Study of Western Business in China


EAN (ISBN-13): 9780813333274
ISBN (ISBN-10): 081333327X
Taschenbuch
Erscheinungsjahr: 1997
Herausgeber: WESTVIEW PR
352 Seiten
Gewicht: 0,522 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 10.10.2007 07:52:12
Buch zuletzt gefunden am 08.03.2017 17:08:36
ISBN/EAN: 9780813333274

ISBN - alternative Schreibweisen:
0-8133-3327-X, 978-0-8133-3327-4

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