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Applied Public Relations: Cases in Stakeholder Management - Lawrence F. Lamb, Kathy B. McKee
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[EAN: 9780805846065], Neubuch, [PU: Lawrence Erlbaum Associates Inc], BRAND NEW, Applied Public Relations: Cases in Stakeholder Management, Lawrence F. Lamb, Kathy B. McKee, Applied Public Relations: Case Studies and Problem Solving offers readers the opportunity to observe and analyze the manner in which contemporary businesses and organizations interact with key groups and influences. A basic assumption of the text is that principles of best practice are best learned through examining how real organizations have chosen to develop and maintain their relationships in a variety of industries, locations, and settings. Authors Larry F. Lamb and Kathy Brittain McKee provide valuable insights into contemporary business and organizational management practices through the variety of cases presented here. Some cases detail positive, award-winning practices, while others demonstrate practices that were less successful. Cases illustrate both specific public-relations campaigns and broader business and organizational practices that had public-image or public-relations implications. The cases enable readers to consider explicit public-relations choices as well as to analyze and assess the impact of all management decisions on relationships with key stakeholders, whether they were designed or implicit or even accidental. Lamb and McKee have placed special emphasis on public relations as a strategic management function that must coordinate its planning and activities with several organizational units - human resources, marketing, legal counsel, finance, operations, and others. A commitment to the ethical practice of public relations underlies the book, and students are challenged not only to assess the effectiveness of the practices outlined but also to understand the ethical implications of those choices. With its scope and orientation, the text is appropriate for use in undergraduate courses on public-relations management, public-relations cases and campaigns or business management or integrated-communication management.

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Applied Public Relations: Cases in Stakeholder Management (Routledge Communication Series) - Kathy Brittain McKee, Kathy McKee, Larry Lamb, Lawrence F. Lamb
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[SR: 7560252], Hardcover, [EAN: 9780805846065], Routledge, Routledge, Book, [PU: Routledge], Routledge, 268290, Management, 659904, Balanced Scorecard, 268302, Budgeting & Finance, 659902, Business Process Reengineering, 659908, Call Centre Management, 659906, Change Management, 659910, Distribution, 659912, Human Resources, 268305, Information Management, 659926, Knowledge Management, 268098, Management Accounting, 268295, Management Science, 659930, Management Skills, 268306, Office Management, 268296, Operational Research, 268297, Organisational Theory & Behaviour, 268308, Production & Quality Control, 268298, Project Management, 268309, Purchasing & Supply, 268299, Quality Assurance & Total Quality Management, 268321, Sales & Marketing Management, 659964, Six Sigma, 268150, Strategy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268325, Public Relations, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 277030, Communication, 277027, Language, 59, Reference, 1025612, Subjects, 266239, Books, 863816, Journalism, 277126, Writing, 59, Reference, 1025612, Subjects, 266239, Books, 276411, Social Sciences, 276412, Anthropology, 275700, Communication Studies, 496674, Cultural Studies, 496706, Discrimination & Racism, 276458, Gender Studies, 276466, Gerontology, 496654, Human Geography, 276303, Law & Disorder, 496786, Linguistics, 496644, Methodology & Research, 276533, Multicultural Studies, 276472, Reference, 276482, Social Issues, 276522, Sociology, 496662, Urban & Rural Planning, 276588, Women's Studies, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books

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Applied Public Relations: Cases in Stakeholder Management (Lea's Communication) - Lawrence F. Lamb, Kathy Brittain McKee
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Applied Public Relations: Cases in Stakeholder Management (Routledge Communication Series) - Kathy Brittain McKee, Kathy McKee, Larry Lamb, Lawrence F. Lamb
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Applied Public Relations: Cases in Stakeholder Management (Routledge Communication Series) - Kathy Brittain McKee; Kathy McKee; Larry Lamb; Lawrence F. Lamb
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Kathy Brittain McKee; Kathy McKee; Larry Lamb; Lawrence F. Lamb:
Applied Public Relations: Cases in Stakeholder Management (Routledge Communication Series) - gebunden oder broschiert

2004, ISBN: 0805846069

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Applied Public Relations: Cases in Stakeholder Management

"Applied Public Relations: Cases in Stakeholder Management" provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations, and settings, authors Larry F. Lamb and Kathy Brittain McKee examine how real organizations develop and maintain their relationships, offering valuable insights into contemporary business and organizational management practices. <BR>The cases included here illustrate both specific public relations campaigns and broader business and organizational practices that have public image or public relations implications. Some detail positive, award-winning practices, while others demonstrate practices that were less successful. The cases enable readers to consider explicit public relations choices as well as to analyze and assess the impact of management decisions on relationships with key stakeholders, whether they were designed, implicit, or even accidental. In addition to the cases, each chapter offers an overview of principles associated with relations with a particular stakeholder group and is supplemented with suggestions for additional readings. Reflection questions are offered to prompt thinking and focus discussion. Throughout the text, guest commentaries from leading practitioners and scholars answer questions about the best practices in contemporary public relations. <BR>Lamb and McKee have placed special emphasis on public relations as a strategic management function that must coordinate its planning and activities with several organizational units--human resources, marketing, legal counsel, finance, and operations, among others. A commitment to the ethical practice of public relations underlies the book, and students are challenged not only to assess the effectiveness of the practices outlined, but also to understand the ethical implications of those choices. With

Detailangaben zum Buch - Applied Public Relations: Cases in Stakeholder Management


EAN (ISBN-13): 9780805846065
ISBN (ISBN-10): 0805846069
Gebundene Ausgabe
Erscheinungsjahr: 2004
Herausgeber: LAWRENCE ERLBAUM ASSOC INC
280 Seiten
Gewicht: 0,513 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 09.05.2007 02:27:19
Buch zuletzt gefunden am 04.02.2015 09:31:23
ISBN/EAN: 9780805846065

ISBN - alternative Schreibweisen:
0-8058-4606-9, 978-0-8058-4606-5


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