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Handbook Of Visual Communication: Theory, Methods And Media - Smith, Ken & Moriarty, Sandra Et Al.
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Handbook Of Visual Communication: Theory, Methods And Media - Taschenbuch

2014, ISBN: 9780805841787

ID: 912762150

Quarto US, 2014. Paperback. New. This updated version of Rockport’s bestselling Design Elements offers expanded and updated content in a new, cleaner format for easier navigation. Author Timothy Samara has added more than 50 new diagrams and more than 100 new images of real-world projects with an increased emphasis on web and environmental design projects. The 20 Rules for Good Design has been revisited and expanded to 25 Rules. The book covers all the design fundamentals from working with grids, color application, typography, imagery and how to put it all together..Expansion and new material includes: -Composition/layout, visual hierarchy, -Form and composition in relation to concepts and meaning-Color psychology and narrative-Color coding-Reference palettes for time periods, cultures, and businesses-Special color and printing techniques-Combining type styles, editorial text setting issues, plus-Web-related type style and hierarchy issues-Strategies for using photography; design drawing; medium and meaning; pictorial and non-pictorial -image-making options; semiotics, symbolic and metaphorical image use; type as image-Making type and imagery work better together-Finding flexibility in design systems-The design process, from creative concept development and practical work-flow standpoints.-Plus a complete project case study with major decision-moments keyed to respective sections!Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a visual language, and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages [Url removed] book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together? Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.SKU: MM-42063469; EAN: 9781592539277, Quarto US, 2014, New. Fast Shipping. Satisfaction Guarnateed. Great Customer Service.

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Handbook of Visual Communication - Smith, Kenneth L.; Moriarty, Sandra; Barbatsis, Gretchen; Kenney, Keith
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Smith, Kenneth L.; Moriarty, Sandra; Barbatsis, Gretchen; Kenney, Keith:
Handbook of Visual Communication - neues Buch

ISBN: 9780805841787

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This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the visual communication discipline. The theory chapters included here define the twelve major theories in visual communication scholarship: aesthetics, perception, representation, visual rhetoric, cognition, semiotics, reception theory, narrative, media aesthetics, ethics, visual literacy, and cultural studies. Each of these theory chapters is followed by exemplar studies in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook serves as an invaluable reference for visual communication theory as well as a useful resource book of research methods in the discipline. It defines the current state of theory and research in visual communication, and serves as a foundation for future scholarship and study. As such, it is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines in which the visual component is key, including advertising, persuasion, and media studies. The volume will also be useful to practitioners seeking to understand the visual aspects of their media and the visual processes used by their audiences. Language Arts & Disciplines Language Arts & Disciplines eBook, Taylor and Francis

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Handbook Of Visual Communication: Theory, Methods And Media - Smith, Ken & Moriarty, Sandra Et Al.
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2015, ISBN: 9780805841787

ID: 813788638

2015. Hardcover. New. Brand New, Never Used, IN-STOCK, Well Packed. Orders ship the same or next business day. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore. Customer satisfaction guaranteed. Mail us if you have any questions., 2015

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Handbook of Visual Communication: Theory, Methods, and Media - Kenneth L. Smith, Sandra Moriarty
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Kenneth L. Smith, Sandra Moriarty:
Handbook of Visual Communication: Theory, Methods, and Media - Taschenbuch

ISBN: 9780805841787

ID: 861965226

Brand New Softcover International Edition, Have same content as US Edition. ISBN And Book cover may be different. Not a Used Book, Book Language:English. Printed in Black and White. Excellent customer service response.

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Handbook of Visual Communication Theory, Methods, and Media Handbook-of-Visual-Communication-Theory-Methods-and-Media~~Kenneth-L-Smith Reference>Non-Fiction/Tech Writing>Nonfict/Tech Writing Hardcover, Taylor & Francis

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Details zum Buch
Handbook of Visual Communication: Theory, Methods, and Media
Autor:

Smith, Kenneth L.

Titel:

Handbook of Visual Communication: Theory, Methods, and Media

ISBN-Nummer:

Examines traditional visual communication theories/methodologies as well as innovative methodologies that extend traditional research boundaries. For advanced students/researchers in visual communication, advertising, persuasion, and other visual media studies.

Detailangaben zum Buch - Handbook of Visual Communication: Theory, Methods, and Media


EAN (ISBN-13): 9780805841787
ISBN (ISBN-10): 0805841784
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2004
Herausgeber: LAWRENCE ERLBAUM ASSOC INC
624 Seiten
Gewicht: 1,161 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 12.04.2007 04:44:10
Buch zuletzt gefunden am 08.07.2017 00:35:21
ISBN/EAN: 9780805841787

ISBN - alternative Schreibweisen:
0-8058-4178-4, 978-0-8058-4178-7


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