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Sex in Advertising: Perspectives on the Erotic Appeal (Communication) - Tom Reichert, Jacqueline Lambiase
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Tom Reichert, Jacqueline Lambiase:
Sex in Advertising: Perspectives on the Erotic Appeal (Communication) - gebunden oder broschiert

ISBN: 0805841172

[SR: 230426], Hardcover, [EAN: 9780805841176], Lawrence Erlbaum Associates Inc, English, English, English, Lawrence Erlbaum Associates Inc, Book, Lawrence Erlbaum Associates Inc, Lawrence Erlbaum Associates Inc, 268290, Management, 659904, Balanced Scorecard, 268302, Budgeting & Finance, 659902, Business Process Reengineering, 659908, Call Centre Management, 659906, Change Management, 659910, Distribution, 659912, Human Resources, 268305, Information Management, 659926, Knowledge Management, 268301, Management Accounting, 659928, Management Gurus A-Z, 268295, Management Science, 659930, Management Skills, 268306, Office Management, 268296, Operational Research, 268297, Organizational Theory & Behaviour, 268308, Production & Quality Control, 268298, Project Management, 268309, Purchasing & Supply, 268299, Quality Assurance & Total Quality Management, 268310, Real Estate, Property & Plant, 268311, Research & Development, 268321, Sales & Marketing Management, 659964, Six Sigma, 268150, Strategy, 124713031, General AAS, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268315, Advertising, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 124723031, General AAS, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 124671031, General AAS, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 276402, Sexual Behaviour, 496522, Specific Topics, 276348, Psychology & Psychiatry, 74, Health, Family & Lifestyle, 1025612, Subjects, 266239, Books, 496726, Advertising, 496718, Media & Communication Industries, 275700, Communication Studies, 276411, Social Sciences, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books, 125447031, General AAS, 276458, Gender Studies, 276411, Social Sciences, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books, 125440031, General AAS, 276411, Social Sciences, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books, 400530011, English, 400529011, Language (feature_browse-bin), 365481011, Refinements, 266239, Books, 492563011, Hardcover, 492562011, Format (binding_browse-bin), 365481011, Refinements, 266239, Books, 182018031, Regular Size, 182016031, Font Size (format_browse-bin), 365481011, Refinements, 266239, Books

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Sex in Advertising: Perspectives on the Erotic Appeal (Routledge Communication Series) - Tom Reichert, Jacqueline Lambiase
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Tom Reichert, Jacqueline Lambiase:
Sex in Advertising: Perspectives on the Erotic Appeal (Routledge Communication Series) - gebunden oder broschiert

ISBN: 0805841172

[SR: 290642], Hardcover, [EAN: 9780805841176], Routledge, Routledge, Book, [PU: Routledge], Routledge, 268290, Management, 659904, Balanced Scorecard, 268302, Budgeting & Finance, 659902, Business Process Reengineering, 659908, Call Centre Management, 659906, Change Management, 659910, Distribution, 659912, Human Resources, 268305, Information Management, 659926, Knowledge Management, 268098, Management Accounting, 268295, Management Science, 659930, Management Skills, 268306, Office Management, 268296, Operational Research, 268297, Organisational Theory & Behaviour, 268308, Production & Quality Control, 268298, Project Management, 268309, Purchasing & Supply, 268299, Quality Assurance & Total Quality Management, 268321, Sales & Marketing Management, 659964, Six Sigma, 268150, Strategy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268315, Advertising, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 276402, Sexual Behaviour, 496522, Specific Topics, 276348, Psychology & Psychiatry, 74, Health, Family & Lifestyle, 1025612, Subjects, 266239, Books, 496718, Media & Communication Industries, 270447, Film, 496724, Press & Journalism, 496720, Radio, 496722, Television, 275700, Communication Studies, 276411, Social Sciences, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books, 275706, Media Studies, 275700, Communication Studies, 276411, Social Sciences, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books, 276458, Gender Studies, 275835, Gay & Lesbian, 276460, Men, 276588, Women, 276411, Social Sciences, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books

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Sex in Advertising: Perspectives on the Erotic Appeal (Routledge Communication Series) - Tom Reichert, Jacqueline Lambiase
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Tom Reichert, Jacqueline Lambiase:
Sex in Advertising: Perspectives on the Erotic Appeal (Routledge Communication Series) - gebunden oder broschiert

ISBN: 0805841172

[SR: 290642], Hardcover, [EAN: 9780805841176], Routledge, Routledge, Book, [PU: Routledge], Routledge, 268290, Management, 659904, Balanced Scorecard, 268302, Budgeting & Finance, 659902, Business Process Reengineering, 659908, Call Centre Management, 659906, Change Management, 659910, Distribution, 659912, Human Resources, 268305, Information Management, 659926, Knowledge Management, 268098, Management Accounting, 268295, Management Science, 659930, Management Skills, 268306, Office Management, 268296, Operational Research, 268297, Organisational Theory & Behaviour, 268308, Production & Quality Control, 268298, Project Management, 268309, Purchasing & Supply, 268299, Quality Assurance & Total Quality Management, 268321, Sales & Marketing Management, 659964, Six Sigma, 268150, Strategy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268315, Advertising, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 276402, Sexual Behaviour, 496522, Specific Topics, 276348, Psychology & Psychiatry, 74, Health, Family & Lifestyle, 1025612, Subjects, 266239, Books, 496718, Media & Communication Industries, 270447, Film, 496724, Press & Journalism, 496720, Radio, 496722, Television, 275700, Communication Studies, 276411, Social Sciences, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books, 275706, Media Studies, 275700, Communication Studies, 276411, Social Sciences, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books, 276458, Gender Studies, 275835, Gay & Lesbian, 276460, Men, 276588, Women, 276411, Social Sciences, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books

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Sex in Advertising CL
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Sex in Advertising CL - gebunden oder broschiert

2002, ISBN: 0805841172, Lieferbar binnen 4-6 Wochen

ID: 9780805841176

Internationaler Buchtitel. In englischer Sprache. Verlag: LAWRENCE ERLBAUM ASSOC INC, 306 Seiten, L=265mm, B=123mm, H=25mm, Gew.=617gr, [GR: 17300 - HC/Medienwissenschaften], [SW: - Business / Economics / Finance], Gebunden, Klappentext: "Sex in Advertising: Perspectives on the Erotic Appeal" is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book contains a blend of perspectives, including original experimental studies, interpretive and historical analyses, and cultural critiques. <BR> The definitive source on sex in advertising, this book: <BR> *is centralized around a singular theme: Understanding how sex in advertising appeals work and why they are so prevalent; <BR> *includes multiple perspectives to capture the richness of sexual appeals; <BR> *brings together viewpoints from both well-known scholars and writers; <BR> *provides a wealth of ideas and research questions for those interested in the topic; and <BR> *contains discussions of sex in advertising from its roots in the 1700s to online advertising today and beyond. <BR> The book is must reading for advertising and gender researchers, scholars, and students. Anyone interested in mass media, consumer psychology, and popular culture will find this book an essential resource.

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Sex in Advertising - Reichert, Tom; Lambiase, Jacqueline
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ISBN: 9780805841176

ID: 356315

Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book contains a blend of perspectives, including original experimental studies, interpretive and historical analyses, and cultural critiques. The definitive source on sex in advertising, this book: *is centralized around a singular theme: Understanding how sex in advertising appeals work and why they are so prevalent; *includes multiple perspectives to capture the richness of sexual appeals; *brings together viewpoints from both well-known scholars and writers; *provides a wealth of ideas and research questions for those interested in the topic; and *contains discussions of sex in advertising from its roots in the 1700s to online advertising today and beyond. The book is must reading for advertising and gender researchers, scholars, and students. Anyone interested in mass media, consumer psychology, and popular culture will find this book an essential resource. Business Business, Taylor and Francis

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Details zum Buch
Sex in Advertising CL

"Sex in Advertising: Perspectives on the Erotic Appeal" is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book contains a blend of perspectives, including original experimental studies, interpretive and historical analyses, and cultural critiques. <BR> The definitive source on sex in advertising, this book: <BR> *is centralized around a singular theme: Understanding how sex in advertising appeals work and why they are so prevalent; <BR> *includes multiple perspectives to capture the richness of sexual appeals; <BR> *brings together viewpoints from both well-known scholars and writers; <BR> *provides a wealth of ideas and research questions for those interested in the topic; and <BR> *contains discussions of sex in advertising from its roots in the 1700s to online advertising today and beyond. <BR> The book is must reading for advertising and gender researchers, scholars, and students. Anyone interested in mass media, consumer psychology, and popular culture will find this book an essential resource.

Detailangaben zum Buch - Sex in Advertising CL


EAN (ISBN-13): 9780805841176
ISBN (ISBN-10): 0805841172
Gebundene Ausgabe
Erscheinungsjahr: 2002
Herausgeber: LAWRENCE ERLBAUM ASSOC INC
306 Seiten
Gewicht: 0,617 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 12.06.2007 10:52:43
Buch zuletzt gefunden am 17.03.2015 10:29:02
ISBN/EAN: 9780805841176

ISBN - alternative Schreibweisen:
0-8058-4117-2, 978-0-8058-4117-6


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