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Time and Media Markets (Communication) - Alan B. Albarran, Angel Arrese Reca
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[SR: 4041809], Hardcover, [EAN: 9780805841138], Routledge, Routledge, Book, [PU: Routledge], Routledge, 369724011, Look Inside!, 405736, Special Features, 266239, Books, 14043891, General, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268153, Economics, 268154, Comparative, 268155, Debt & Deficits, 268156, Econometrics, 268159, Economic Conditions, 268160, Economic Policy & Development, 506824, Economic Systems, 268161, Forecasting, 268163, History, 268164, International Economics, 268170, Labour, 268173, Macroeconomics, 268176, Microeconomics, 268177, Political Economy, 268178, Theory & Philosophy, 124676031, General AAS, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 124679031, General AAS, 275945, Law, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659944, Time Management, 659930, Management Skills, 268290, Management, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 124723031, General AAS, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 124671031, General AAS, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 275667, Time Management, 532458, Self Help, 74, Health, Family & Lifestyle, 1025612, Subjects, 266239, Books, 275738, Languages, 251718011, Key Stages 1-4, 882456, GCSE, 882418, A & AS Level, 251719011, Parent Participation, 251710011, Grammar, dictionaries & phrasebooks, 251711011, Audio titles, 714256, English as a Foreign Language, 276888, By Language, 125071031, General AAS, 1025612, Subjects, 266239, Books, 277030, Communication, 277027, Language, 59, Reference, 1025612, Subjects, 266239, Books, 125444031, General AAS, 496718, Media & Communication Industries, 275700, Communication Studies, 276411, Social Sciences, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books, 125443031, General AAS, 275700, Communication Studies, 276411, Social Sciences, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books, 125440031, General AAS, 276411, Social Sciences, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books, 400530011, English, 400529011, Language (feature_browse-bin), 365481011, Refinements, 266239, Books, 492563011, Hardcover, 492562011, Format (binding_browse-bin), 365481011, Refinements, 266239, Books, 182018031, Regular Size, 182016031, Font Size (format_browse-bin), 365481011, Refinements, 266239, Books

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Time and Media Markets - Albarran, Alan B.; Arrese Reca, Angel
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2000, ISBN: 9780805841138

ID: 366362

This edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time and makes business and economic decisions based on considerations of time. Contributions from an international set of authors analyze time constraints and competition between different media; the quantity and quality of time spent in media consumption, audience and readership time valuation/costing/pricing; and the emergence of new media businesses around individual time management. Specific topics examined in the volume include: * a philosophical look at the concept of time and its application to media markets; * temporal aspects of media distribution for the media industries, and how time affects their activities; * the impact of increasing media industry consolidation and convergence on managerial effectiveness; * approaches to time by CNN and its various cache of news channels, in a managerial context; * the application of niche theory as a framework to examine competition between the Internet and television; * Internet access in the United Kingdom and Europe, examining the cost of time for online access; * the exchange of time and money in the television market for advertising; and * a summary of research and an agenda for future research on the topic of time's role in the media industry and markets. With its origins in the third World Media Economics conference, held in 2000, Time and Media Markets is a distinctive and important collection appropriate for scholars and advanced students in media management and economics. Business Business eBook, Taylor and Francis

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Time and Media Markets (Routledge Communication Series) - Alan B. Albarran; Angel Arrese Reca
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Time and Media Markets (Routledge Communication Series) - gebrauchtes Buch

2000

ISBN: 080584113X

ID: 8645976

This edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time and makes business and economic decisions based on considerations of time. Contributions from an international set of authors analyze time constraints and competition between different media; the quantity and quality of time spent in media consumption, audience and readership time valuation/costing/pricing; and the emergence of new media businesses around individual time management. Specific topics examined in the volume include: * a philosophical look at the concept of time and its application to media markets; * temporal aspects of media distribution for the media industries, and how time affects their activities; * the impact of increasing media industry consolidation and convergence on managerial effectiveness; * approaches to time by CNN and its various cache of news channels, in a managerial context; * the application of niche theory as a framework to examine competition between the Internet and television; * Internet access in the United Kingdom and Europe, examining the cost of time for online access; * the exchange of time and money in the television market for advertising; and * a summary of research and an agenda for future research on the topic of time's role in the media industry and markets. With its origins in the third World Media Economics conference, held in 2000, T used books,books Books, Routledge

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Time and Media Markets - Herausgeber: Albarran, Alan B.; Arrese Reca, Angel
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[ED: Hardcover], [PU: LAWRENCE ERLBAUM ASSOC INC], cache of news channels, in a managerial context; the application of niche theory as a framework to examine competition between the Internet and television; Internet access in the United Kingdom and Europe, examining the cost of time for online access; the exchange of time and money in the television market for advertising; and a summary of research and an agenda for future research on the topic of time's role in the media industry and markets. With its origins in the third World Media Economics conference, held in 2000, this collection should be appropriate for scholars and advanced students in media management and economics. Versandfertig in 2-4 Wochen, [SC: 0.00]

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Time and Media Markets - Albarran, Alan B.; Arrese, Angel; [Ed.]
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Time and Media Markets
Autor:

Albarran, Alan B.; Arrese, Angel; [Ed.]

Titel:

Time and Media Markets

ISBN-Nummer:

9780805841138

This edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time and makes business and economic decisions based on considerations of time. Contributions from an international set of authors analyze time constraints and competition between different media; the quantity and quality of time spent in media consumption, audience and readership time valuation/costing/pricing; and the emergence of new media businesses around individual time management. <BR> Specific topics examined in the volume include: <BR> * a philosophical look at the concept of time and its application to media markets; <BR> * temporal aspects of media distribution for the media industries, and how time affects their activities; <BR> * the impact of increasing media industry consolidation and convergence on managerial effectiveness; <BR> * approaches to time by CNN and its various cache of news channels, in a managerial context; <BR> * the application of niche theory as a framework to examine competition between the Internet and television; <BR> * Internet access in the United Kingdom and Europe, examining the cost of time for online access; <BR> * the exchange of time and money in the television market for advertising; and<BR> * a summary of research and an agenda for future research on the topic of time's role in the media industry and markets. <BR> With its origins in the third World Media Economics conference, held in 2000, "Time and Media Markets" is a distinctive and important collection appropriate for scholars and advanced students in media management and economics.

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EAN (ISBN-13): 9780805841138
ISBN (ISBN-10): 080584113X
Gebundene Ausgabe
Erscheinungsjahr: 2002
Herausgeber: LAWRENCE ERLBAUM ASSOC INC
192 Seiten
Gewicht: 0,426 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 27.05.2007 10:55:42
Buch zuletzt gefunden am 03.08.2016 23:40:54
ISBN/EAN: 9780805841138

ISBN - alternative Schreibweisen:
0-8058-4113-X, 978-0-8058-4113-8

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