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Marketing and Consumer Research in the Public Interest - Ronald Paul Hill
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Ethical and social issues in marketing and consumer behaviour are the focus of this book. Leading scholars in marketing discuss controversial, cutting-edge theoretical approaches to investigating public interest. They examine difficult consumption issues such as substance abuse and grieving customers as well as media issues like portrayal of minority groups, target marketing and the impact that idealized images has on consumers' perceptions of their lives. The book concludes with a discussion of legislative and social marketing issues including green buying practices, consumer rights, warning labels and product safety. business,business and investing,economics,marketing,marketing and sales,political science,politics and social sciences,reference,research Marketing & Sales, SAGE Publications, Inc

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Marketing and Consumer Research in the Public Interest - Hill, Ronald Paul (ed.)
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Hill, Ronald Paul (ed.):
Marketing and Consumer Research in the Public Interest - Taschenbuch

ISBN: 9780803971912

[ED: Taschenbuch], [PU: SAGE PUBN], Ethical and social issues in marketing and consumer behaviour are the focus of this book. Leading scholars in marketing discuss controversial, cutting-edge theoretical approaches to investigating public interest. They examine difficult consumption issues such as substance abuse and grieving customers as well as media issues like portrayal of minority groups, target marketing and the impact that idealized images has on consumers' perceptions of their lives. The book concludes with a discussion of legislative and social marketing issues including green buying practices, consumer rights, warning labels and product safety. 340 p. Versandfertig in 2-4 Wochen, DE, [SC: 0.00], Neuware, gewerbliches Angebot, offene Rechnung (Vorkasse vorbehalten)

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Marketing And Consumer Research In The Public Inte
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ISBN: 9780803971912

ID: 978080397191

Ethical and social issues in marketing and consumer behaviour are the focus of this book. Leading scholars in marketing discuss controversial, cutting-edge theoretical approaches to investigating public interest. They examine difficult consumption issues such as substance abuse and grieving customers as well as media issues like portrayal of minority groups, target marketing and the impact that idealized images has on consumers'' perceptions of their lives. The book concludes with a discussion of legislative and social marketing issues including green buying practices, consumer rights, warning labels and product safety. Books, Business and Finance, Marketing And Consumer Research In The Public Inte Books>Business and Finance, Sage Publications

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Marketing and Consumer Research in the Public Interest - Ronald Paul Hill
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Ronald Paul Hill:
Marketing and Consumer Research in the Public Interest - Taschenbuch

ISBN: 9780803971912

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Marketing and Consumer Research in the Public Interest Marketing-and-Consumer-Research-in-the-Public-Interest~~Ronald-Paul-Hill Business>Marketing Strategies>Marketing Strategies Paperback, SAGE Publications

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Ronald Paul Hill:
Marketing and Consumer Research in the Public Interest - Taschenbuch

1995, ISBN: 9780803971912

ID: 1705371

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Details zum Buch
Marketing and Consumer Research in the Public Interest

Ethical and social issues in marketing and consumer behaviour are the focus of this book. Leading scholars in marketing discuss controversial, cutting-edge theoretical approaches to investigating public interest. They examine difficult consumption issues such as substance abuse and grieving customers as well as media issues like portrayal of minority groups, target marketing and the impact that idealized images has on consumers' perceptions of their lives. The book concludes with a discussion of legislative and social marketing issues including green buying practices, consumer rights, warning labels and product safety.

Detailangaben zum Buch - Marketing and Consumer Research in the Public Interest


EAN (ISBN-13): 9780803971912
ISBN (ISBN-10): 0803971915
Taschenbuch
Erscheinungsjahr: 1995
Herausgeber: SAGE PUBN INC
240 Seiten
Gewicht: 0,363 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 26.11.2007 19:38:25
Buch zuletzt gefunden am 19.10.2017 00:19:10
ISBN/EAN: 9780803971912

ISBN - alternative Schreibweisen:
0-8039-7191-5, 978-0-8039-7191-2


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