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Marketing and Consumer Research in the Public Interest - Ronald Paul Hill
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Marketing and Consumer Research in the Public Interest - Taschenbuch

ISBN: 0803971915

Paperback, [EAN: 9780803971912], Sage Publications, Inc, English, English, English, Sage Publications, Inc, Book, Sage Publications, Inc, Sage Publications, Inc, 14043891, General, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268290, Management, 659904, Balanced Scorecard, 268302, Budgeting & Finance, 659902, Business Process Reengineering, 659908, Call Centre Management, 659906, Change Management, 659910, Distribution, 659912, Human Resources, 268305, Information Management, 659926, Knowledge Management, 268301, Management Accounting, 659928, Management Gurus A-Z, 268295, Management Science, 659930, Management Skills, 268306, Office Management, 268296, Operational Research, 268297, Organizational Theory & Behaviour, 268308, Production & Quality Control, 268298, Project Management, 268309, Purchasing & Supply, 268299, Quality Assurance & Total Quality Management, 268310, Real Estate, Property & Plant, 268311, Research & Development, 268321, Sales & Marketing Management, 659964, Six Sigma, 268150, Strategy, 124713031, General AAS, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268326, Research, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 124671031, General AAS, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 400530011, English, 400529011, Language (feature_browse-bin), 365481011, Refinements, 266239, Books, 492564011, Paperback, 492562011, Format (binding_browse-bin), 365481011, Refinements, 266239, Books, 182018031, Regular Size, 182016031, Font Size (format_browse-bin), 365481011, Refinements, 266239, Books

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Marketing And Consumer Research In The Public Interest
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Marketing And Consumer Research In The Public Interest - neues Buch

ISBN: 9780803971912

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Ethical and social issues in marketing and consumer behaviour are the focus of this book. Leading scholars in marketing discuss controversial, cutting-edge theoretical approaches to investigating public interest. They examine difficult consumption issues such as substance abuse and grieving customers as well as media issues like portrayal of minority groups, target marketing and the impact that Ethical and social issues in marketing and consumer behaviour are the focus of this book. Leading scholars in marketing discuss controversial, cutting-edge theoretical approaches to investigating public interest. They examine difficult consumption issues such as substance abuse and grieving customers as well as media issues like portrayal of minority groups, target marketing and the impact that idealized images has on consumers' perceptions of their lives. The book concludes with a discussion of legislative and social marketing issues including green buying practices, consumer rights, warning labels and product safety. Books, Business, Finance and Law~~Business and Management~~Management & Management Techniques, Marketing And Consumer Research In The Public Interest~~Book~~9780803971912, , , , , , , , , ,, [PU: Sage Publications]

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Ethical and social issues in marketing and consumer behaviour are the focus of this book. Leading scholars in marketing discuss controversial, cutting-edge theoretical approaches to investigating public interest. They examine difficult consumption issues such as substance abuse and grieving customers as well as media issues like portrayal of minority groups, target marketing and the impact that idealized images has on consumers' perceptions of their lives. The book concludes with a discussion of legislative and social marketing issues including green buying practices, consumer rights, warning labels and product safety. business and investing,marketing,marketing and sales,research Marketing & Sales, SAGE Publications, Inc

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Marketing and Consumer Research in the Public Interest - Ronald Paul Hill
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Marketing and Consumer Research in the Public Interest - Taschenbuch

1995, ISBN: 9780803971912

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[ Edition: First ]. Good Condition. Publisher: Sage Publications, Inc Pub Date: 10/17/1995 Binding: Paperback Pages: 240 [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ]

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Marketing and Consumer Research in the Public Interest
Autor:

Hill, Ronald Paul (ed.)

Titel:

Marketing and Consumer Research in the Public Interest

ISBN-Nummer:

9780803971912

Ethical and social issues in marketing and consumer behaviour are the focus of this book. Leading scholars in marketing discuss controversial, cutting-edge theoretical approaches to investigating public interest. They examine difficult consumption issues such as substance abuse and grieving customers as well as media issues like portrayal of minority groups, target marketing and the impact that idealized images has on consumers' perceptions of their lives. The book concludes with a discussion of legislative and social marketing issues including green buying practices, consumer rights, warning labels and product safety.

Detailangaben zum Buch - Marketing and Consumer Research in the Public Interest


EAN (ISBN-13): 9780803971912
ISBN (ISBN-10): 0803971915
Taschenbuch
Erscheinungsjahr: 1995
Herausgeber: SAGE PUBN INC
240 Seiten
Gewicht: 0,363 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 26.11.2007 19:38:25
Buch zuletzt gefunden am 29.12.2016 21:52:03
ISBN/EAN: 9780803971912

ISBN - alternative Schreibweisen:
0-8039-7191-5, 978-0-8039-7191-2

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