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Let Them Eat Cake : Marketing Luxury to the Masses - As well as the Classes - Pamela N. Danziger
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
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Pamela N. Danziger:
Let Them Eat Cake : Marketing Luxury to the Masses - As well as the Classes - gebrauchtes Buch

1990, ISBN: 0793193079

ID: 3776983

In Let Them Eat Cake: Marketing Luxury to the Masses - As Well as the Classes, readers will get the first research-based study of the 15 million truly affluent households that make up the leading edge of the new luxury market. Pamela Danziger notes that the luxury market is changing radically from the conspicuous-consumption consumers of the 1990s. Danziger conducted a two-year research study of luxury consumers with incomes of USD75,000 and above and discovered a totally new type of luxury consumer. Called the butterflies, these most affluent of affluent consumers have emerged from their luxurious cocoons and are turning their focus from the home to the outside world. the consumer, Let Them Eat Cake covers the natural evolution as today's luxuries become tomorrow's necessities, as products move from the classes to the masses. Readers will learn: How to get it right for the masses and how to get it right for the classes with profiles of companies that exhibit best practices in luxury marketing; Why luxury isn't about material things or how much something costs - it's how the product or service connects with the dreams, desires, and passions of the consumer; The different drivers and motivators for luxury consumers; Danziger outlines the purchase behavior and preferences in the nine categories of home luxury products (e.g., furniture, art, antiques), four personal luxuries (e.g., automobiles, fashion), and six experiential luxuries (e.g., luxury travel, spa/beauty treatments). business and investing,marketing,marketing and sales,product management,research Marketing & Sales, Kaplan Publishing

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Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes - Pamela Danziger
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
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Pamela Danziger:
Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes - gebunden oder broschiert

ISBN: 9780793193073

ID: 1029163060

Kaplan Business. Hardcover. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, that’ll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included., Kaplan Business

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Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes - Pamela Danziger
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Pamela Danziger:
Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes - gebrauchtes Buch

ISBN: 9780793193073

ID: 924457389

Kaplan Business. Used - Very Good. Ships from Reno, NV. Former Library book. Great condition for a used book! Minimal wear. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!, Kaplan Business

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Let Them Eat Cake: Marketing Luxury to the Masses-as Well as the Classes - Danziger, Pamela
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Danziger, Pamela:
Let Them Eat Cake: Marketing Luxury to the Masses-as Well as the Classes - gebunden oder broschiert

2005, ISBN: 0793193079

ID: 19683276885

[EAN: 9780793193073], [PU: Kaplan Business, U.S.A.], Business & Economics|Consumer Behavior, Business & Economics|Economics|General, Business & Economics|Marketing|Research, Jacket, Very Good in Very Good jacket null Light rubbing to edges of dj.

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Let Them Eat Cake: Marketing Luxury to the Masses - As Well as the Classes - Danziger, Pamela N.
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Danziger, Pamela N.:
Let Them Eat Cake: Marketing Luxury to the Masses - As Well as the Classes - gebunden oder broschiert

ISBN: 9780793193073

ID: 520597349

Hardback. Very Good.

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World of Books Ltd
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Details zum Buch
Let Them Eat Cake: Marketing Luxury to the Masses - As Well as the Classes

"This book shows marketing professionals how to position their products to take advantage of the $77.7 billion luxury market." In "Let Them Eat Cake: Marketing Luxury to the Masses As Well as the Classes," readers will get the first research-based study of the 15 million truly affluent households that make up the leading edge of the new luxury market. Pamela Danziger notes that the luxury market is changing radically from the conspicuous-consumption consumers of the 1990s. Danziger conducted a two-year research study of luxury consumers with incomes of $75,000 and above and discovered a totally new type of luxury consumer. Called the "butterflies," these most affluent of affluent consumers have emerged from their luxurious cocoons and are turning their focus from the home to the outside world. Designed to give marketing practitioners an insight into what luxury means to the consumer, "Let Them Eat Cake" covers the natural evolution as today's luxuries become tomorrow's necessities, as products move "from the classes to the masses." Readers will learn: * How to "get it right for the masses" and how to "get it right for the classes" with profiles of companies that exhibit best practices in luxury marketing. * Why luxury isn't about material things or how much something costs. It is how the product or service connects with the dreams, desires, and passions of the consumer. * The different drivers and motivators for luxury consumers. Danziger outlines the purchase behavior and preferences in the nine categories of home luxury products (e.g., furniture, art, antiques), four personal luxuries (e.g., automobiles, fashion), and six experiential luxuries (e.g., luxury travel, spa/beauty treatments). As businesses compete in an increasingly crowded marketplace, Danziger also describes the six key consumer trends in luxury marketing and strategies that marketers can implement to build their luxury brands.

Detailangaben zum Buch - Let Them Eat Cake: Marketing Luxury to the Masses - As Well as the Classes


EAN (ISBN-13): 9780793193073
ISBN (ISBN-10): 0793193079
Gebundene Ausgabe
Erscheinungsjahr: 2005
Herausgeber: Addison Wesley Publishing Company
320 Seiten
Gewicht: 0,653 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 30.07.2007 00:57:48
Buch zuletzt gefunden am 25.11.2017 16:51:45
ISBN/EAN: 9780793193073

ISBN - alternative Schreibweisen:
0-7931-9307-9, 978-0-7931-9307-3


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