. .
Deutsch
Deutschland
Anmelden
Tipp von eurobuch.com
Ähnliche Bücher
Weitere, andere Bücher, die diesem Buch sehr ähnlich sein könnten:
Buch verkaufen
Anbieter, die das Buch mit der ISBN 9780789015839 ankaufen:
Suchtools
Buchtipps
Aktuelles
FILTER
- 0 Ergebnisse
Kleinster Preis: 4,25 €, größter Preis: 37,31 €, Mittelwert: 18,10 €
Pharmaceutical Marketing: Principles, Environment, and Practice - Taylor, Bonnie Highsmith / Smith, Mickey C. / Kolassa, E. M. (Mick)
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Taylor, Bonnie Highsmith / Smith, Mickey C. / Kolassa, E. M. (Mick):
Pharmaceutical Marketing: Principles, Environment, and Practice - gebrauchtes Buch

1968, ISBN: 9780789015839

ID: 3129450

Explore the nuts and bolts of marketing pharmaceuticals today Written by leading authorities in the field, Pharmaceutical Marketing: Principles, Environment, and Practice is the fifth in Dr. Mickey Smith's series of books on the subject which began in the 1960s. In this extraordinary book, he and his co-authors examine the principles of marketing pharmaceuticals, describe the environmental factors that affect their application, and show how these principles can be applied in response to those factors in practice. From the history and development of marketing pharmaceuticals to channel systems, legal requirements, budgeting, and product placement, this essential volume is a comprehensive text that will help students prepare for successful careers in this expanding field. From editor Mickey Smith: " "Looking back on 40 years of experience, I've recently begun saying that most of the things I knew about pharmaceutical marketing over the years that made me so smart are not true anymore. But the fact is that the principles of marketing are as true as they were when they appeared in my first book (published in 1968). What has changed, and had to change, was the way the principles are applied. "This book is based on the premise that marketing follows certain principles and that pharmaceutical marketing is affected by a variety of environmental influences which lead to a rich array of marketing practices. These practices are presented to demonstrate how the successful application of marketing principles--with appropriate adaptation to environmental forces--can lead to success in the marketplace. Failures are also presented."" This well-referenced book explores and explains the principles and practical application of vital elements of pharmaceutical marketing, including: product pricing--with sections on trends, competition, reimbursement programs, public policy, and more research and development--including strategies relating to new products, product scope, positioning and repositioning, product elimination, diversification, and a fascinating case study about Ibuprofen promotion--rational and nonrational appeals, advertising prescription drugs to consumers, strategic choices among media types, budgeting, and more place factors, channel systems, physical distribution, and specialists and much more Ideal for anyone entering or studying the pharmaceutical industry, Pharmaceutical Marketing: Principles, Environment, and Practice is a one-stop source of reliable knowledge that you'll refer to again and again In the editor's words, ""Good marketing leads to good medicine. Exceptions exist, but when the system works, bad marketing never succeeds for long--and neither does bad medicine." Pharmaceutical Marketing: Principles, Environment, and Practice Taylor, Bonnie Highsmith / Smith, Mickey C. / Kolassa, E. M. (Mick), Informa Healthcare

gebrauchtes bzw. antiquarisches Buch Betterworldbooks.com
Versandkosten:zzgl. Versandkosten
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Pharmaceutical Marketing: Principles, Environment, and Practice - Eugene Mick Kolassa; James Greg Perkins; Bruce R Siecker
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Eugene Mick Kolassa; James Greg Perkins; Bruce R Siecker:
Pharmaceutical Marketing: Principles, Environment, and Practice - gebrauchtes Buch

1968, ISBN: 0789015838

ID: 4452255

Explore the nuts and bolts of marketing pharmaceuticals today! Written by leading authorities in the field, Pharmaceutical Marketing: Principles, Environment, and Practice is the fifth in Dr. Mickey Smith's series of books on the subject which began in the 1960s. In this extraordinary book, he and his co-authors examine the principles of marketing pharmaceuticals, describe the environmental factors that affect their application, and show how these principles can be applied in response to those factors in practice. From the history and development of marketing pharmaceuticals to channel systems, legal requirements, budgeting, and product placement, this essential volume is a comprehensive text that will help students prepare for successful careers in this expanding field. From editor Mickey Smith: ?Looking back on 40 years of experience, I've recently begun saying that most of the things I knew about pharmaceutical marketing over the years that made me so smart are not true anymore. But the fact is that the principles of marketing are as true as they were when they appeared in my first book (published in 1968). What has changed, and had to change, was the way the principles are applied. ?This book is based on the premise that marketing follows certain principles and that pharmaceutical marketing is affected by a variety of environmental influences which lead to a rich array of marketing practices. These practices are presented to demonstr allied health services,basic sciences,business and investing,marketing and sales,medical books,medicine,medicine and health sciences,pharmacology,pharmacy,popular economics Pharmacology, Pharmaceutical Products Press

gebrauchtes bzw. antiquarisches Buch Thriftbooks.com
used Versandkosten:zzgl. Versandkosten
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Pharmaceutical Marketing: Principles, Environment, and Practice - Kolassa, Eugene Mick; Perkins, James Greg; Siecker, Bruce R
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Kolassa, Eugene Mick; Perkins, James Greg; Siecker, Bruce R:
Pharmaceutical Marketing: Principles, Environment, and Practice - Taschenbuch

ISBN: 0789015838

ID: 18617172630

[EAN: 9780789015839], D'occasion, bon état, [SC: 5.82], [PU: Pharmaceutical Products Press], Medical|Pharmacy, Business & Economics|Marketing|General, Book shows minor use. Cover and Binding have minimal wear, and the pages have only minimal creases.

gebrauchtes bzw. antiquarisches Buch Abebooks.fr
Free State Books, Halethorpe, MD, U.S.A. [56683468] [Note: 5 (sur 5)]
NOT NEW BOOK Versandkosten: EUR 5.82
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Pharmaceutical Marketing: Principles, Environment, and Practice - Eugene Mick Kolassa
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Eugene Mick Kolassa:
Pharmaceutical Marketing: Principles, Environment, and Practice - Taschenbuch

ISBN: 9780789015839

ID: 9780789015839

Pharmaceutical Marketing: Principles, Environment, and Practice Pharmaceutical-Marketing~~Eugene-Mick-Kolassa Medicine>Health Professions>Pharmacology Paperback, Taylor & Francis

Neues Buch Barnesandnoble.com
new Versandkosten: EUR 0.00
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Pharmaceutical Marketing - Mickey Charles Smith; Eugene Mick Kolassa; James Greg Perkins; Bruce R. Siecker
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Mickey Charles Smith; Eugene Mick Kolassa; James Greg Perkins; Bruce R. Siecker:
Pharmaceutical Marketing - Taschenbuch

2002, ISBN: 9780789015839

ID: 4485979

Softcover, Buch, [PU: Haworth Press Inc]

Neues Buch Lehmanns.de
Versandkosten:Versand in 10-15 Tagen, , Versandkostenfrei innerhalb der BRD (EUR 0.00)
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.

Details zum Buch
Pharmaceutical Marketing: Principles, Environment, and Practice

Written by leading authorities in the field, Pharmaceutical Marketing: Principles, Environment, and Practice is the fifth book on the subject that Dr. Mickey Smith has produced. In this extraordinary volume, he and his co-authors examine the principles of marketing pharmaceuticals, describe the environmental factors that affect their application, and show how these principles can be applied in response to those factors in practice. This well-referenced book explores pricing, research and development, promotion, place factors, the channel system, and more.To view an excerpt online, find the book in our QuickSearch catalog at www.HaworthPress.com.

Detailangaben zum Buch - Pharmaceutical Marketing: Principles, Environment, and Practice


EAN (ISBN-13): 9780789015839
ISBN (ISBN-10): 0789015838
Taschenbuch
Erscheinungsjahr: 2002
Herausgeber: Informa Healthcare
371 Seiten
Gewicht: 0,572 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 30.05.2007 18:03:49
Buch zuletzt gefunden am 18.09.2017 17:39:39
ISBN/EAN: 9780789015839

ISBN - alternative Schreibweisen:
0-7890-1583-8, 978-0-7890-1583-9


< zum Archiv...
Benachbarte Bücher