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New Product Development
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New Product Development - neues Buch

ISBN: 9780789015679

ID: 16584880

Keep ahead of your competitors! New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new product development. This vital book examines the requirements of new product development in detail as well as in the context of corporate strategy. Packed with practical information that can immediately be put into effect, New Product. Keep ahead of your competitors! New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new product development. This vital book examines the requirements of new product development in detail as well as in the context of corporate strategy. Packed with practical information that can immediately be put into effect, New Product Development can help you keep your company on the leading edge, no matter what type of industry you're in! This uniquely insightful volume will help you become a successful innovator by showing you how to plan and execute strategies for developing a continuous flow of new products and services to help you stay ahead of the competition. It demonstrates how innovation, far from being a staff function, is a dynamic line management task. It calls for the same aggressive thrust as marketing and sales, and every officer of the company, from the president on down, has a share in this responsibility. Medium size, small, and even large companies constantly face a mass of problems in achieving successful innovation. New Product Development will help you deal with issues including: inaccurate budgeting costs exceeding budgets faulty market and technical research findings flaws in design inadequately durable materials unforeseen consumer rejection caused by the lack of proper consumer trials leakage of plans to competition failure by outside suppliers missed opportunities for cooperation with outside specialists poorly coordinated development staff ineffective leadership and much more! Beginning with an "executive summary" that will guide you quickly to the chapters most relevant to your business, this well-organized book should be on the shelf of every company officer who wants to see his firm prosper, innovate, and create new products that sell-now and for years to come! Books, Business, Finance and Law~~Business and Management~~Management & Management Techniques, New Product Development~~Book~~9780789015679~~Erdener Kaynak, Michael Z Brooke, William R Mills, , , , , , , , , ,, [PU: Haworth Medical Press]

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New Product Development: Successful Innovation in the Marketplace - Kaynak, Erdener, Mills, Nicholas, Brooke, Michael Z
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New Product Development: Successful Innovation in the Marketplace - gebrauchtes Buch

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Routledge. Used - Acceptable. Former Library book. Shows definite wear, and perhaps considerable marking on inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!, Routledge

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New Product Development: Successful Innovation in the Marketplace - gebrauchtes Buch

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Routledge. Used - Good. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Your purchase also supports literacy charities., Routledge

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New Product Development: Successful Innovation in the Marketplace - gebrauchtes Buch

2003, ISBN: 0789015676

ID: 15274984135

[EAN: 9780789015679], Gebraucht, [PU: Routledge], Business & Economics|General, Business & Economics|Strategic Planning, Former Library book. Shows definite wear, and perhaps considerable marking on inside.

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New Product Development - Erdener Kaynak
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New Product Development - Taschenbuch

ISBN: 9780789015679

ID: 9780789015679

New Product Development New-Product-Development~~Erdener-Kaynak Business>Economics & Finance>Economics & Finance Paperback, Taylor & Francis

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Details zum Buch
New Product Development: Successful Innovation in the Marketplace
Autor:

Brooke, Michael Z.; Kaynak, Erdener; Mills, Nicholas L.

Titel:

New Product Development: Successful Innovation in the Marketplace

ISBN-Nummer:

9780789015679

New Product Development will help companies overcome an expensive and common weakness: the lack of adequate new product development. This vital book examines the requirements of new product development in detail as well as in the context of corporate strategy. Packed with practical information that can immediately be put into effect, New Product Development can help businessmen innovate and keep their company on the leading edge, no matter what type of industry they are in!

Detailangaben zum Buch - New Product Development: Successful Innovation in the Marketplace


EAN (ISBN-13): 9780789015679
ISBN (ISBN-10): 0789015676
Taschenbuch
Erscheinungsjahr: 2003
Herausgeber: HAWORTH PR INC
248 Seiten
Gewicht: 0,372 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 29.03.2009 12:25:20
Buch zuletzt gefunden am 09.02.2017 21:08:25
ISBN/EAN: 9780789015679

ISBN - alternative Schreibweisen:
0-7890-1567-6, 978-0-7890-1567-9

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