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Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes - Katya Andresen
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2007, ISBN: 0787981486

[SR: 536448], Hardcover, [EAN: 9780787981488], Jossey-Bass, Jossey-Bass, Book, [PU: Jossey-Bass], Jossey-Bass, Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. The Robin Hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good advice for appealing to your audiences’ values, not your own; developing a strong, competitive stance; and injecting into every message four key elements that compel people to take notice. Andresen, who is also a former journalist, also reveals the best route to courting her former colleagues in the media and getting your message into their reporting. Katya Andresen is Vice President of Marketing at the charitable giving portal Network for Good, which was founded by AOL, Yahoo! and Cisco. Before joining Network for Good, she was Senior Vice President of Sutton Group, a marketing and communications firm supporting non-profits, government agencies, and foundations working for the social good. Previously she was a marketing consultant overseas, promoting causes ranging from civil society in Ukraine to ecotourism in Madagascar. She also worked for CARE International. She has trained hundreds of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards. In addition to writing Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes, Katya was featured in the e-book, Nine Minds of Marketing. She is also a co-author of a chapter in the book, People to People Fundraising - Social Networking and Web 2.0 for Charities. Fundraising Success Magazine named her Fundraising Professional of the Year in 2007. Katya traces her passion for good causes to the enormous social need she witnessed as a journalist prior to her work in the non-profit sector. She was a foreign correspondent for Reuters News and Television in Asia and for Associated Press, the San Francisco Chronicle and the Dallas Morning News in Africa. She has a bachelor's degree in history from Haverford College. Visit her blog to learn more...http://www.nonprofitmarketingblog.com/, 2709, Research, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2712, Sales & Selling, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books, 684250011, Sales, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes - Katya Andresen
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
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Katya Andresen:
Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes - gebunden oder broschiert

2007, ISBN: 0787981486

[SR: 536448], Hardcover, [EAN: 9780787981488], Jossey-Bass, Jossey-Bass, Book, [PU: Jossey-Bass], Jossey-Bass, Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. The Robin Hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good advice for appealing to your audiences’ values, not your own; developing a strong, competitive stance; and injecting into every message four key elements that compel people to take notice. Andresen, who is also a former journalist, also reveals the best route to courting her former colleagues in the media and getting your message into their reporting. Katya Andresen is Vice President of Marketing at the charitable giving portal Network for Good, which was founded by AOL, Yahoo! and Cisco. Before joining Network for Good, she was Senior Vice President of Sutton Group, a marketing and communications firm supporting non-profits, government agencies, and foundations working for the social good. Previously she was a marketing consultant overseas, promoting causes ranging from civil society in Ukraine to ecotourism in Madagascar. She also worked for CARE International. She has trained hundreds of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards. In addition to writing Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes, Katya was featured in the e-book, Nine Minds of Marketing. She is also a co-author of a chapter in the book, People to People Fundraising - Social Networking and Web 2.0 for Charities. Fundraising Success Magazine named her Fundraising Professional of the Year in 2007. Katya traces her passion for good causes to the enormous social need she witnessed as a journalist prior to her work in the non-profit sector. She was a foreign correspondent for Reuters News and Television in Asia and for Associated Press, the San Francisco Chronicle and the Dallas Morning News in Africa. She has a bachelor's degree in history from Haverford College. Visit her blog to learn more...http://www.nonprofitmarketingblog.com/, 2709, Research, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2712, Sales & Selling, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books, 684250011, Sales, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes - Andresen, Katya / Roberts, Kate
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2007, ISBN: 9780787981488

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Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. The Robin Hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good advice for appealing to your audiences' values, not your own; developing a strong, competitive stance; and injecting into every message four key elements that compel people to take notice. Andresen, who is also a former journalist, also reveals the best route to courting her former colleagues in the media and getting your message into their reporting. Katya Andresen is Vice President of Marketing at the charitable giving portal Network for Good, which was founded by AOL, Yahoo and Cisco. Before joining Network for Good, she was Senior Vice President of Sutton Group, a marketing and communications firm supporting non-profits, government agencies, and foundations working for the social good. Previously she was a marketing consultant overseas, promoting causes ranging from civil society in Ukraine to ecotourism in Madagascar. She also worked for CARE International. She has trained hundreds of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards. In addition to writing "Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes," Katya was featured in the e-book, "Nine Minds of Marketing." She is also a co-author of a chapter in the book, "People to People Fundraising - Social Networking and Web 2.0 for Charities." Fundraising Success Magazine named her Fundraising Professional of the Year in 2007. Katya traces her passion for good causes to the enormous social need she witnessed as a journalist prior to her work in the non-profit sector. She was a foreign correspondent for Reuters News and Television in Asia and for Associated Press, the San Francisco Chronicle and the Dallas Morning News in Africa. She has a bachelor's degree in history from Haverford College. Visit her blog to learn more...http: //www.nonprofitmarketingblog.com/ Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes Andresen, Katya / Roberts, Kate, Jossey-Bass

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Robin Hood Marketing : Stealing Corporate Savvy to Sell Just Causes - Katya Andresen
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Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. The Robin Hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good advice for appealing to your audiences' values, not your own; developing a strong, competitive stance; and injecting into every message four key elements that compel people to take notice. Andresen, who is also a former journalist, also reveals the best route to courting her former colleagues in the media and getting your message into their reporting. Katya Andresen is Vice President of Marketing at the charitable giving portal Network for Good, which was founded by AOL, Yahoo! and Cisco. Before joining Network for Good, she was Senior Vice President of Sutton Group, a marketing and communications firm supporting non-profits, government agencies, and foundations working for the social good. Previously she was a marketing consultant overseas, promoting causes ranging from civil society in Ukraine to ecotourism in Madagascar. She also worked for CARE International. She has trained hundreds of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards. In addition to writing Robin Hood Marketing: Stealing Corporate Savvy business and investing,marketing,marketing and sales,personal finance,research,sales and selling Marketing & Sales, Wiley & Sons, Incorporated, John

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Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes - Katya Andresen
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ISBN: 9780787981488

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Praise for ´´Robin Hood Marketing´´ ´´An incredibly compelling and digestible book- full of practical theories and real-life examples that anyone who either works in the nonprofit world or cares about causes will find absolutely worthwhile.´´ - Meg Garlinghouse, director, Yahoo! For Good, Yahoo! Inc. ´´Andresen´s message is clear: It´s not about YOU. It´s about your supporter. Tap your supporter´s wants, hopes, dreams, and desires and you´ll move mountains.´´ - Scott Case, chairman, Network for Good, cofounder Priceline.com ´´Robin Hood Marketing should be required reading for anyone trying to raise money, find supporters, or change public policy in the increasingly crowded marketplace of worthy causes. In an era where the number of nonprofits is growing faster than the pool of charitable funding, the stakes couldn´t be higher. Those with the strongest messages and the savviest marketing will have the best chance to survive and thrive. Robin Hood Marketing is a great place to start getting your organization on more solid marketing ground.´´ - Matthew De Galan, chief development officer, Mercy Corps Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Jossey-Bass

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Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes

Praise for "Robin Hood Marketing" "An incredibly compelling and digestible book- full of practical theories and real-life examples that anyone who either works in the nonprofit world or cares about causes will find absolutely worthwhile." - Meg Garlinghouse, director, Yahoo! For Good, Yahoo! Inc. "Andresen's message is clear: It's not about YOU. It's about your supporter. Tap your supporter's wants, hopes, dreams, and desires and you'll move mountains." - Scott Case, chairman, Network for Good, cofounder Priceline.com "Robin Hood Marketing should be required reading for anyone trying to raise money, find supporters, or change public policy in the increasingly crowded marketplace of worthy causes. In an era where the number of nonprofits is growing faster than the pool of charitable funding, the stakes couldn't be higher. Those with the strongest messages and the savviest marketing will have the best chance to survive and thrive. Robin Hood Marketing is a great place to start getting your organization on more solid marketing ground." - Matthew De Galan, chief development officer, Mercy Corps

Detailangaben zum Buch - Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes


EAN (ISBN-13): 9780787981488
ISBN (ISBN-10): 0787981486
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2006
Herausgeber: JOSSEY BASS
271 Seiten
Gewicht: 0,472 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 04.06.2007 08:21:16
Buch zuletzt gefunden am 18.10.2017 18:31:13
ISBN/EAN: 9780787981488

ISBN - alternative Schreibweisen:
0-7879-8148-6, 978-0-7879-8148-8


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