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Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires - Norman M. Bradburn, Seymour Sudman, Brian Wansink
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
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Norman M. Bradburn, Seymour Sudman, Brian Wansink:

Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires - Taschenbuch

ISBN: 0787970883

[SR: 217183], Paperback, [EAN: 9780787970888], Jossey-Bass, Jossey-Bass, Book, [PU: Jossey-Bass], Jossey-Bass, Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting information about people?s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys., 4732, Interpersonal Relations, 4729, Relationships, 4736, Self-Help, 1000, Subjects, 283155, Books, 2709, Research, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 11207, Research, 11119, Psychology & Counseling, 10, Health, Fitness & Dieting, 1000, Subjects, 283155, Books, 226685, Behavioral Sciences, 11237, Anthropology, 226686, Behavioral Psychology, 573358, Cognitive Psychology, 75, Science & Math, 1000, Subjects, 283155, Books, 13983, Probability & Statistics, 226699, Applied, 13884, Mathematics, 75, Science & Math, 1000, Subjects, 283155, Books, 15811861, Cognitive, 6511980011, Psychology, 173514, Medical Books, 1000, Subjects, 283155, Books, 6512000011, Research, 6511980011, Psychology, 173514, Medical Books, 1000, Subjects, 283155, Books, 11284, Research, 11232, Social Sciences, 3377866011, Politics & Social Sciences, 1000, Subjects, 283155, Books, 11288, Sociology, 16244271, Abuse, 271633011, Class, 297480, Death, 11291, Marriage & Family, 16311191, Medicine, 10582, Race Relations, 11293, Rural, 11294, Social Theory, 11296, Urban, 3377866011, Politics & Social Sciences, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books, 491490, Psychology, 491492, Clinical Psychology, 684296011, Cognitive Psychology, 491496, Developmental Psychology, 684297011, Neuropsychology, 684298011, Psychopathology, 491494, Psychotherapy, 468214, Social Sciences, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires - Norman M. Bradburn, Seymour Sudman, Brian Wansink
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Norman M. Bradburn, Seymour Sudman, Brian Wansink:

Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires - Taschenbuch

ISBN: 0787970883

[SR: 217183], Paperback, [EAN: 9780787970888], Jossey-Bass, Jossey-Bass, Book, [PU: Jossey-Bass], Jossey-Bass, Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting information about people?s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys., 4732, Interpersonal Relations, 4729, Relationships, 4736, Self-Help, 1000, Subjects, 283155, Books, 2709, Research, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 11207, Research, 11119, Psychology & Counseling, 10, Health, Fitness & Dieting, 1000, Subjects, 283155, Books, 226685, Behavioral Sciences, 11237, Anthropology, 226686, Behavioral Psychology, 573358, Cognitive Psychology, 75, Science & Math, 1000, Subjects, 283155, Books, 13983, Probability & Statistics, 226699, Applied, 13884, Mathematics, 75, Science & Math, 1000, Subjects, 283155, Books, 15811861, Cognitive, 6511980011, Psychology, 173514, Medical Books, 1000, Subjects, 283155, Books, 6512000011, Research, 6511980011, Psychology, 173514, Medical Books, 1000, Subjects, 283155, Books, 11284, Research, 11232, Social Sciences, 3377866011, Politics & Social Sciences, 1000, Subjects, 283155, Books, 11288, Sociology, 16244271, Abuse, 271633011, Class, 297480, Death, 11291, Marriage & Family, 16311191, Medicine, 10582, Race Relations, 11293, Rural, 11294, Social Theory, 11296, Urban, 3377866011, Politics & Social Sciences, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books, 491490, Psychology, 491492, Clinical Psychology, 684296011, Cognitive Psychology, 491496, Developmental Psychology, 684297011, Neuropsychology, 684298011, Psychopathology, 491494, Psychotherapy, 468214, Social Sciences, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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Asking Questions - Bradburn, Norman M.; Sudman, Seymour; Wansink, Brian
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Bradburn, Norman M.; Sudman, Seymour; Wansink, Brian:
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ISBN: 9780787970888

ID: 248251420

Since it was first published more than twenty-five years ago, ´´Asking Questions´´ has become a classic guide for designing questionnaires?the most widely used method for collecting information about peoples attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, ´´Asking Questions´´ can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys. Since it was first published more than twenty-five years ago, ´´Asking Questions´´ has become a classic guide for designing questionnaires?the most widely used method for collecting information about peoples attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to Taschenbuch > Sozialwissenschaften, Recht & Wirtschaft > Politik, Gesellschaft, Arbeit > Allgemeines & Lexika, John Wiley & Sons Inc

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Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Ques - Bradburn, Norman M. / Sudman, Seymour / Wansink, Brian
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Since it was first published more than twenty-five years ago, "Asking Questions" has become a classic guide for designing questionnairesA3/4the most widely used method for collecting information about peoples attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, "Asking Questions" can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys. Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionna Bradburn, Norman M. / Sudman, Seymour / Wansink, Brian, Jossey-Bass

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Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires - Norman M. Bradburn, Seymour Sudman, Brian Wansink
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Norman M. Bradburn, Seymour Sudman, Brian Wansink:
Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires - gebrauchtes Buch

ISBN: 0787970883

ID: 3230348

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires?the most widely used method for collecting information about people?s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys. behavioral sciences,business and finance,business and investing,cognitive,health fitness and dieting,interpersonal relations,marketing,marketing and sales,mathematics,medical books Marketing & Sales, Jossey-Bass

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Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionna
Autor:

Bradburn, Norman M.; Sudman, Seymour; Wansink, Brian

Titel:

Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionna

ISBN-Nummer:

9780787970888

Since it was first published more than twenty-five years ago, "Asking Questions" has become a classic guide for designing questionnaires?the most widely used method for collecting information about people's attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, "Asking Questions" can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.

Detailangaben zum Buch - Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionna


EAN (ISBN-13): 9780787970888
ISBN (ISBN-10): 0787970883
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2004
Herausgeber: JOSSEY BASS
426 Seiten
Gewicht: 0,531 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 03.06.2007 01:30:24
Buch zuletzt gefunden am 14.02.2017 15:15:08
ISBN/EAN: 9780787970888

ISBN - alternative Schreibweisen:
0-7879-7088-3, 978-0-7879-7088-8

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