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The Savvy Author's Guide to Book Publicity: A Comprehensive Resource: From Building the Buzz to Pitching the Press - Lissa Warren
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Here is an essential reference for writers-from the self-published to those published by major houses-written by a leading book publicist who pitches books to media every day of her working life. Tapping into her years publicizing such authors as pediatrician Dr. T. Berry Brazelton, poet Mary Oliver, and economist John Kenneth Galbraith, Da Capo Press Senior Director of Publicity Lissa Warren covers book promotion with a publicist, without a publicist, and when a publicist Here is an essential reference for writers-from the self-published to those published by major houses-written by a leading book publicist who pitches books to media every day of her working life. Tapping into her years publicizing such authors as pediatrician Dr. T. Berry Brazelton, poet Mary Oliver, and economist John Kenneth Galbraith, Da Capo Press Senior Director of Publicity Lissa Warren covers book promotion with a publicist, without a publicist, and when a publicist isn't getting results. Each chapter details what happens to a book once it's off press, and how authors can be helpful in the promotion process-or even spearhead it if need be-to get the coverage they deserve. Warren's advice is buttressed by her stories of authors-the enterprising, the shy, the well-prepared, and the novice-relating tours gone awry, best-sellers made and nearly made, and great and not-so-great author/publicist collaboration. The Savvy Author's Guide to Book Publicity covers everything from how to write press material, targeting the right shows and publications, following up effectively with the media, and hiring people who can help ensure that every bookseller and consumer has a chance to hear an author's message loud and clear. Books, Business & Economics~~Marketing~~General, The-Savvy-Authors-Guide-to-Book-Publicity~~Lissa-Warren, 999999999, The Savvy Author's Guide to Book Publicity: A Comprehensive Resource: From Building the Buzz to Pitching the Press, Lissa Warren, 0786712759, Da Capo Press, , , , , Da Capo Press

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The Savvy Author's Guide To Book Publicity: A Comprehensive Resource -- from Building the Buzz to Pitching the Press - Lissa Warren
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The Savvy Author's Guide To Book Publicity: A Comprehensive Resource - From Building the Buzz to Pitching the Press - Warren, Lissa
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Details zum Buch
The Savvy Author's Guide to Book Publicity: A Comprehensive Resource -- From Building the Buzz to Pitching the Press
Autor:

Warren, Lissa

Titel:

The Savvy Author's Guide to Book Publicity: A Comprehensive Resource -- From Building the Buzz to Pitching the Press

ISBN-Nummer:

Here is an essential reference for writers--from the self-published to those published by major houses--written by a leading book publicist who pitches books to media every day of her working life.

Detailangaben zum Buch - The Savvy Author's Guide to Book Publicity: A Comprehensive Resource -- From Building the Buzz to Pitching the Press


EAN (ISBN-13): 9780786712755
ISBN (ISBN-10): 0786712759
Taschenbuch
Erscheinungsjahr: 2003
Herausgeber: DA CAPO PR
336 Seiten
Gewicht: 0,336 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 28.12.2007 09:06:40
Buch zuletzt gefunden am 07.07.2017 00:56:37
ISBN/EAN: 9780786712755

ISBN - alternative Schreibweisen:
0-7867-1275-9, 978-0-7867-1275-5


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