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Understanding Audiences: Theory and Method - Andy Ruddock
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Andy Ruddock:
Understanding Audiences: Theory and Method - Taschenbuch

2001, ISBN: 0761963456

[SR: 1106247], Paperback, [EAN: 9780761963455], Sage Publications Ltd, Sage Publications Ltd, Book, [PU: Sage Publications Ltd], 2001-01-11, Sage Publications Ltd, The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research., 68, Business, Finance & Law, 268091, Accounting, 659886, Biographies & Histories, 276808, Careers, 404214, E-Commerce, 268153, Economics, 275945, Law, 268290, Management, 268203, Personal Finance, 268179, Professional Finance, 659890, Reference & Education, 268314, Sales & Marketing, 268144, Small Business & Entrepreneurship, 1025612, Subjects, 266239, Books, 277030, Communication, 277027, Language, 59, Reference, 1025612, Subjects, 266239, Books, 4119261, Academic Sociology, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books, 496718, Media & Communication Industries, 270447, Film, 496724, Press & Journalism, 496720, Radio, 496722, Television, 275700, Communication Studies, 276411, Social Sciences, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books, 275706, Media Studies, 275700, Communication Studies, 276411, Social Sciences, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books, 276522, Sociology, 496634, Family & Social Groups, 276303, Law & Disorder, 496644, Methodology & Research, 276447, Population & Demography, 276482, Social Issues, 276530, Sociological Theories, 496640, Sociology of Work, 276411, Social Sciences, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books

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Understanding Audiences: Theory and Method - Ruddock, Andrew
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Ruddock, Andrew:
Understanding Audiences: Theory and Method - Erstausgabe

2001, ISBN: 0761963456

Taschenbuch, ID: 851504489

[EAN: 9780761963455], Gebraucht, sehr guter Zustand, [PU: Sage Publications Ltd, London, United Kingdom], SOCIAL SCIENCES CURRENT EVENTS MEDIA STUDIES AUDIENCE RESEARCH MASS COMMUNICATION CULTURAL, Performing Arts|Mass Media, "JUST HOW POWERFUL are the media? How can we assess their influence? The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In this book, Andy Ruddock introduces students to a range of quantitative and qualitative methods and invites his readers to consider the merits of both. The book demonstrates how - practically - to investigate media power; Places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; Explores the relationship between theory and method; Concludes with a consideration of the long-running debate on media effects; Includes exercises which invite readers to engage with the difficulties of conducting social research." References & Index. 201pp

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Understanding Audiences: Theory and Method - Ruddock, Andy
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Ruddock, Andy:
Understanding Audiences: Theory and Method - Taschenbuch

1400, ISBN: 9780761963455

[ED: Taschenbuch], [PU: SAGE PUBN INC], The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research. 208 p. - 9.2100 x 6.1400 in Versandfertig in 6-10 Tagen

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Understanding Audiences - Andy Ruddock
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Andy Ruddock:
Understanding Audiences - Taschenbuch

ISBN: 9780761963455

Paperback, [PU: SAGE Publications Inc], The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research., Media, Information & Communication Industries

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Understanding Audiences: Theory and Method - Ruddock, Andy
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Ruddock, Andy:
Understanding Audiences: Theory and Method - gebrauchtes Buch

ISBN: 9780761963455

ID: 999694018

SAGE Publications Ltd. Used - Good. Former Library book. A sound copy with only light wear. Overall a solid copy at a great price! All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofit job training program for youth, empowering youth to take charge of their lives by taking charge of a business., SAGE Publications Ltd

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Details zum Buch
Understanding Audiences: Theory and Method

The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research.

Detailangaben zum Buch - Understanding Audiences: Theory and Method


EAN (ISBN-13): 9780761963455
ISBN (ISBN-10): 0761963456
Taschenbuch
Erscheinungsjahr: 2001
Herausgeber: SAGE PUBN INC
208 Seiten
Gewicht: 0,336 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 26.10.2007 11:06:23
Buch zuletzt gefunden am 27.11.2017 16:11:16
ISBN/EAN: 9780761963455

ISBN - alternative Schreibweisen:
0-7619-6345-6, 978-0-7619-6345-5


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