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Public Communication Campaigns - Charles K. Atkin
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Charles K. Atkin:
Public Communication Campaigns - neues Buch

ISBN: 9780761922056

This second edition of Public Communication Campaigns represents a major revision and establishes new parameters in campaign research. Original chapters are significantly revised in the light of a decade's research and experience. New chapters sketch eleven notable campaigns and their implications; provide a tutorial on formative evaluation; discuss community campaigns; analyse the conduct of political campaigns; suggest uses of persuasion in adolescent AIDS prevention campaigns; analyze critically alternative channel effectiveness hypotheses; study a remarkable pro-social soap opera in India; and challenge some of the basic assumptions about the role of mass media in campaigns. Textbooks New Books ~~ Language Arts~~ Communication Studies Public-Communication-Campaigns~~Charles-K-Atkin SAGE Publications In this fully revised and expanded Third Edition, Rice and Katz provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas. This Third Edition contains several new features. First, an expanded "sampler" section including more recent, intriguing and controversial campaigns has been added. Second, more attention is given to specific practical implications and evaluation of campaigns, using examples from both AIDS and anti-drug campaigns. Third, the book's final section introduces a variety of recent campaign dimensions including community-oriented campaigns, entertainment-education campaigns, and Internet/Web-based campaigns. This volume will be a valuable resource for both students and researchers in the fields of communication, journalism, public relations, mass media, advertising, and public health programs.

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Public Communication Campaigns - Ronald E. Rice (Editor), Charles K. Atkin (Editor)
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Public Communication Campaigns - gebunden oder broschiert

2000, ISBN: 9780761922056

ID: 585103720

Sage Publications, Inc, 2000-11-17. 3rd. Hardcover. Used:Good. Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. 24*7 Customer Service., Sage Publications, Inc, 2000-11-17

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Public Communication Campaigns - gebunden oder broschiert

2000, ISBN: 0761922059

ID: 11797229467

[EAN: 9780761922056], Neubuch, [PU: Sage Publications, Inc], Language Arts & Disciplines|Communication, Business & Economics|Advertising & Promotion, Business & Economics|Public Relations

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Public Communication Campaigns - Editor-Ronald E. Rice; Editor-Charles Atkin
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Editor-Ronald E. Rice; Editor-Charles Atkin:
Public Communication Campaigns - gebunden oder broschiert

2000, ISBN: 0761922059

ID: 19162276117

[EAN: 9780761922056], [PU: Sage Publications, Inc], Language Arts & Disciplines|Communication, Business & Economics|Advertising & Promotion, Business & Economics|Public Relations

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Public Communication Campaigns 3rd Edition - Ronald E. Rice
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Public Communication Campaigns 3rd Edition - neues Buch

ISBN: 0761922059

ID: 0761922059

Public Communication Campaigns 3rd Edition Author :Ronald E. Rice 9780761922056 0761922059, [PU: SAGE Publications]

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Details zum Buch
Public Communication Campaigns

In this fully revised and expanded Third Edition, Rice and Katz provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas. This Third Edition contains several new features. First, an expanded "sampler" section including more recent, intriguing and controversial campaigns has been added. Second, more attention is given to specific practical implications and evaluation of campaigns, using examples from both AIDS and anti-drug campaigns. Third, the book's final section introduces a variety of recent campaign dimensions including community-oriented campaigns, entertainment-education campaigns, and Internet/Web-based campaigns. This volume will be a valuable resource for both students and researchers in the fields of communication, journalism, public relations, mass media, advertising, and public health programs.

Detailangaben zum Buch - Public Communication Campaigns


EAN (ISBN-13): 9780761922056
ISBN (ISBN-10): 0761922059
Gebundene Ausgabe
Erscheinungsjahr: 2000
Herausgeber: SAGE PUBN INC
440 Seiten
Gewicht: 0,689 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 11.02.2007 22:03:13
Buch zuletzt gefunden am 24.03.2017 13:34:18
ISBN/EAN: 9780761922056

ISBN - alternative Schreibweisen:
0-7619-2205-9, 978-0-7619-2205-6


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