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Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing (Paperback)) - Martin Christopher
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Martin Christopher:
Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing (Paperback)) - Taschenbuch

2002, ISBN: 0750648392

[SR: 497305], Paperback, [EAN: 9780750648394], Routledge, Routledge, Book, [PU: Routledge], 2002-10-30, Routledge, "Relationship Marketing: Creating Stakeholder Value" extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, "Relationship Marketing: Creating Stakeholder Value" is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy. It is based on the best-selling first edition of "Relationship Marketing" and gives a comprehensive account of how to develop and implement a winning relationship strategy. It includes frequent vignettes to show how the theory works in practice., 276810, Entrepreneurship, 276808, Careers, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268290, Management, 659904, Balanced Scorecard, 268302, Budgeting & Finance, 659902, Business Process Reengineering, 659908, Call Centre Management, 659906, Change Management, 659910, Distribution, 659912, Human Resources, 268305, Information Management, 659926, Knowledge Management, 268098, Management Accounting, 268295, Management Science, 659930, Management Skills, 268306, Office Management, 268296, Operational Research, 268297, Organisational Theory & Behaviour, 268308, Production & Quality Control, 268298, Project Management, 268309, Purchasing & Supply, 268299, Quality Assurance & Total Quality Management, 268321, Sales & Marketing Management, 659964, Six Sigma, 268150, Strategy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268315, Advertising, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268316, Customer Services, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268137, Entrepreneurship, 268144, Small Business & Entrepreneurship, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing (Paperback)) - Martin Christopher
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Martin Christopher:
Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing (Paperback)) - Taschenbuch

2002, ISBN: 0750648392

[SR: 497305], Paperback, [EAN: 9780750648394], Routledge, Routledge, Book, [PU: Routledge], 2002-10-30, Routledge, "Relationship Marketing: Creating Stakeholder Value" extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, "Relationship Marketing: Creating Stakeholder Value" is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy. It is based on the best-selling first edition of "Relationship Marketing" and gives a comprehensive account of how to develop and implement a winning relationship strategy. It includes frequent vignettes to show how the theory works in practice., 276810, Entrepreneurship, 276808, Careers, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268290, Management, 659904, Balanced Scorecard, 268302, Budgeting & Finance, 659902, Business Process Reengineering, 659908, Call Centre Management, 659906, Change Management, 659910, Distribution, 659912, Human Resources, 268305, Information Management, 659926, Knowledge Management, 268098, Management Accounting, 268295, Management Science, 659930, Management Skills, 268306, Office Management, 268296, Operational Research, 268297, Organisational Theory & Behaviour, 268308, Production & Quality Control, 268298, Project Management, 268309, Purchasing & Supply, 268299, Quality Assurance & Total Quality Management, 268321, Sales & Marketing Management, 659964, Six Sigma, 268150, Strategy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268315, Advertising, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268316, Customer Services, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268137, Entrepreneurship, 268144, Small Business & Entrepreneurship, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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Relationship Marketing - David Ballantyne#Adrian Payne#Martin Christopher
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David Ballantyne#Adrian Payne#Martin Christopher:
Relationship Marketing - neues Buch

2002, ISBN: 9780750648394

ID: 116614576

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy. Based on the best-selling first edition of Relationship MarketingComprehensive account of how to develop and implement a winning relationship strategy Includes frequent vignettes to show how the theory works in practice Creating Stakeholder Value Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 30.10.2002 Buch (fremdspr.), Taylor & Francis, .200

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Relationship Marketing - David Ballantyne#Adrian Payne#Martin Christopher
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David Ballantyne#Adrian Payne#Martin Christopher:
Relationship Marketing - neues Buch

ISBN: 9780750648394

ID: 3d98e9dfe674a219e6bd0e160d716931

Creating Stakeholder Value Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy. Based on the best-selling first edition of Relationship MarketingComprehensive account of how to develop and implement a winning relationship strategy Includes frequent vignettes to show how the theory works in practice Bücher / Fremdsprachige Bücher / Englische Bücher 978-0-7506-4839-4, Taylor & Francis

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Relationship Marketing - Payne, Adrian; Ballantyne, David; Christopher, Martin
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Payne, Adrian; Ballantyne, David; Christopher, Martin:
Relationship Marketing - neues Buch

ISBN: 9780750648394

ID: 298002

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy. Business Business eBook, Taylor and Francis

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Relationship Marketing: Creating Stakeholder Value

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy. Based on the best-selling first edition of Relationship MarketingComprehensive account of how to develop and implement a winning relationship strategyIncludes frequent vignettes to show how the theory works in practice

Detailangaben zum Buch - Relationship Marketing: Creating Stakeholder Value


EAN (ISBN-13): 9780750648394
ISBN (ISBN-10): 0750648392
Taschenbuch
Erscheinungsjahr: 2002
Herausgeber: ELSEVIER LTD
264 Seiten
Gewicht: 0,408 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 27.04.2007 21:23:26
Buch zuletzt gefunden am 17.05.2017 14:47:34
ISBN/EAN: 9780750648394

ISBN - alternative Schreibweisen:
0-7506-4839-2, 978-0-7506-4839-4


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