[EAN: 9780750641210], Neubuch, [PU: Taylor & Francis], BUSINESS & ECONOMICS GENERAL KEYNOTE REPORTS VIRGIN DIRECT RANK XEROX LAND ROVER QUEEN'S AWARD UK CUSTOMER PHARMACEUTICAL BENEFIT MA… Mehr…
[EAN: 9780750641210], Neubuch, [PU: Taylor & Francis], BUSINESS & ECONOMICS GENERAL KEYNOTE REPORTS VIRGIN DIRECT RANK XEROX LAND ROVER QUEEN'S AWARD UK CUSTOMER PHARMACEUTICAL BENEFIT MANAGEMENT NUCLEAR INDUSTRY IMPLEMENT TQM PRACTICE BAA AIRPORT MIDAS TOUCH MARKET PROCESS, Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Peter Doyle, Susan BridgewaterInnovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organise., Books<
[EAN: 9780750641210], Neubuch, [PU: Taylor & Francis], BUSINESS & ECONOMICS GENERAL KEYNOTE REPORTS VIRGIN DIRECT RANK XEROX LAND ROVER QUEEN'S AWARD UK CUSTOMER PHARMACEUTICAL BENEFIT MA… Mehr…
[EAN: 9780750641210], Neubuch, [PU: Taylor & Francis], BUSINESS & ECONOMICS GENERAL KEYNOTE REPORTS VIRGIN DIRECT RANK XEROX LAND ROVER QUEEN'S AWARD UK CUSTOMER PHARMACEUTICAL BENEFIT MANAGEMENT NUCLEAR INDUSTRY IMPLEMENT TQM PRACTICE BAA AIRPORT MIDAS TOUCH MARKET PROCESS, Peter Doyle, Susan BridgewaterInnovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organise., Books<
Paperback, Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or … Mehr…
Paperback, Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover., [PU: Routledge]<
[EAN: 9780750641210], Neubuch, [PU: Taylor & Francis], BUSINESS & ECONOMICS GENERAL KEYNOTE REPORTS VIRGIN DIRECT RANK XEROX LAND ROVER QUEEN'S AWARD UK CUSTOMER PHARMACEUTICAL BENEFIT MA… Mehr…
[EAN: 9780750641210], Neubuch, [PU: Taylor & Francis], BUSINESS & ECONOMICS GENERAL KEYNOTE REPORTS VIRGIN DIRECT RANK XEROX LAND ROVER QUEEN'S AWARD UK CUSTOMER PHARMACEUTICAL BENEFIT MANAGEMENT NUCLEAR INDUSTRY IMPLEMENT TQM PRACTICE BAA AIRPORT MIDAS TOUCH MARKET PROCESS, Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Peter Doyle, Susan BridgewaterInnovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organise., Books<
[EAN: 9780750641210], Neubuch, [PU: Taylor & Francis], BUSINESS & ECONOMICS GENERAL KEYNOTE REPORTS VIRGIN DIRECT RANK XEROX LAND ROVER QUEEN'S AWARD UK CUSTOMER PHARMACEUTICAL BENEFIT MA… Mehr…
[EAN: 9780750641210], Neubuch, [PU: Taylor & Francis], BUSINESS & ECONOMICS GENERAL KEYNOTE REPORTS VIRGIN DIRECT RANK XEROX LAND ROVER QUEEN'S AWARD UK CUSTOMER PHARMACEUTICAL BENEFIT MANAGEMENT NUCLEAR INDUSTRY IMPLEMENT TQM PRACTICE BAA AIRPORT MIDAS TOUCH MARKET PROCESS, Peter Doyle, Susan BridgewaterInnovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organise., Books<
Paperback, Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or … Mehr…
Paperback, Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover., [PU: Routledge]<
1Da einige Plattformen keine Versandkonditionen übermitteln und diese vom Lieferland, dem Einkaufspreis, dem Gewicht und der Größe des Artikels, einer möglichen Mitgliedschaft der Plattform, einer direkten Lieferung durch die Plattform oder über einen Drittanbieter (Marketplace), etc. abhängig sein können, ist es möglich, dass die von eurobuch angegebenen Versandkosten nicht mit denen der anbietenden Plattform übereinstimmen.
"Innovation in Marketing" is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this, the authors have developed a clear analytical model for managing innovation with a marketing perspective. Doyle and Bridgewater illustrate the key themes using case materials and the entirely new work contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation. It features a strong conceptual approach based on high quality empirical research. It has a prominent author team and is supported by tutor resource pack.
Detailangaben zum Buch - Innovation in Marketing
EAN (ISBN-13): 9780750641210 ISBN (ISBN-10): 0750641215 Taschenbuch Erscheinungsjahr: 1999 Herausgeber: BUTTERWORTH HEINEMANN 224 Seiten Gewicht: 0,340 kg Sprache: eng/Englisch
Buch in der Datenbank seit 2007-12-07T12:13:44+01:00 (Berlin) Detailseite zuletzt geändert am 2024-02-27T05:28:18+01:00 (Berlin) ISBN/EAN: 9780750641210
ISBN - alternative Schreibweisen: 0-7506-4121-5, 978-0-7506-4121-0 Alternative Schreibweisen und verwandte Suchbegriffe: Autor des Buches: bridgewater, bride, susa, peter doyle, bridewater Titel des Buches: innovation, marketing, market market
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