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Advertised Mind - Erik Du Plessis
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ISBN: 9780749445782

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Advertising research organizations have been trying for years to measure the effectiveness of advertising. The Advertised Mind draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. Author Erik du Plessis uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. He also draws on the findings of Adtrack´s world-famous database of responses to over 30,000 TV commercials (the largest in the world). He explores what "e;ad-liking"e; really means, and suggests how this paradigm about the role of emotion has resulted in a continued effort to obtain maximum return from advertising spend. Groundbreaking Insights into How Our Brains Respond to Advertising eBook eBooks>Fremdsprachige eBooks>Englische eBooks>Sach- & Fachthemen>Wirtschaft, Kogan Page Ltd

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Advertised Mind - Erik Du Plessis
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Erik Du Plessis:
Advertised Mind - neues Buch

ISBN: 9780749445782

Advertising research organizations have been trying for years to measure the effectiveness of advertising. The Advertised Mind draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. Author Erik du Plessis uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. He also draws on the findings of Adtrack's world-famous database of responses to over 30,000 TV commercials (the largest in the world). He explores what "ad-liking" really means, and suggests how this paradigm about the role of emotion has resulted in a continued effort to obtain maximum return from advertising spend. eBooks Advertised Mind~~EBook~~9780749445782~~Erik Du Plessis Advertised Mind

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The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising - du Plessis, Erik
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Advertised Mind contains a treasury of ideas for bringing new life to your brands, illustrated by compelling case studies. Advertising & Promotion, Marketing & Sales, The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising~~ du Plessis, Erik~~Advertising & Promotion~~Marketing & Sales~~9780749445782, en, The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising, du Plessis, Erik, 9780749445782, Kogan Page, 05/01/2005, , , , Kogan Page, 05/01/2005

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The Advertised Mind - Du Plessis, Erik
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Du Plessis, Erik:
The Advertised Mind - neues Buch

ISBN: 9780749445782

ID: 9780749445782

Groundbreaking Insights into How Our Brains Respond to Advertising, Groundbreaking Insights into How Our Brains Respond to Advertising, [KW: PDF ,BUSINESS ECONOMICS , MARKETING , GENERAL ,BUSINESS ECONOMICS ADVERTISING PROMOTION] <-> <-> PDF ,BUSINESS ECONOMICS , MARKETING , GENERAL ,BUSINESS ECONOMICS ADVERTISING PROMOTION

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