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Hitting the Headlines in Europe: A Country-by-country Guide to Effective Media Relations (PR in Practice)
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Communicating across borders is a specialist skill. Differences in language, tradition, culture and style can create problems for even the most experienced PR professional. Companies, campaigners and journalists need to adapt their methods to the complex environment that is the new Europe, avoiding pitfalls and adopting innovative strategies. Drawing on their combined experience of working in European journalism and PR, the authors provide a comprehensive guide to dealing with Europe's media, from the pract Communicating across borders is a specialist skill. Differences in language, tradition, culture and style can create problems for even the most experienced PR professional. Companies, campaigners and journalists need to adapt their methods to the complex environment that is the new Europe, avoiding pitfalls and adopting innovative strategies. Drawing on their combined experience of working in European journalism and PR, the authors provide a comprehensive guide to dealing with Europe's media, from the practical aspects of producing written material in different languages to guidelines for managing multi-lingual press conferences. Packed with practical advice, tips and warnings, it covers techniques for getting stories into Europe's press and onto its radio and television stations, and offers a handy overview of the main European institutions and media, including lists of useful addresses. The second half of the book comprises a unique collection of country profiles that provides the very latest information on the media scene in 43 European countries. Written with multiple audiences in mind, this practical and accessible guide is an ideal reference source for PR practitioners, journalists or anyone working with the European media, as well as students of public relations and journalism., [PU: Kogan Page]

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Hitting the Headlines in Europe A Country-by-country Guide to Effective Media Relations - Cathie,Burton;Alun,Drake
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Communicating across borders is a specialist skill. Differences in language, tradition, culture and style can create problems for even the most experienced PR professional. Companies, campaigners and journalists need to adapt their methods to the complex environment that is the new Europe, avoiding pitfalls and adopting innovative strategies. Drawing on their combined experience of working in European journalism and PR, the authors provide a comprehensive guide to dealing with Europe s media, from the practical aspects of producing written material in different languages to guidelines for managing multi-lingual press conferences. Packed with practical advice, tips and warnings, it covers techniques for getting stories into Europe s press and onto its rad, NEUBUCH! 235 mm x 152 mm x 22 mm, [Business & Economics / International / Marketing], Kogan Page, Juli 2004

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Communicating across borders is a specialist skill. Differences in language, tradition, culture and style can create problems for even the most experienced PR professional. Companies, campaigners and journalists need to adapt their methods to the complex environment that is the new Europe, avoiding pitfalls and adopting innovative strategies. Drawing on their combined experience of working in European journalism and PR, the authors provide a comprehensive guide to dealing with Europe¿s media, from the practical aspects of producing written material in different languages to guidelines for managing multi-lingual press conferences. Packed with practical advice, tips and warnings, it covers techniques for getting stories into Europe¿s press and onto its radio Management

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A Country-by-country Guide to Effective Media Relations - Buch, gebundene Ausgabe, Erschienen: 2004 Kogan Page

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Details zum Buch
Hitting the Headlines in Europe
Autor:

Burton, Cathie; Drake, Alun

Titel:

Hitting the Headlines in Europe

ISBN-Nummer:

Communicating across borders is a specialist skill. Differences in language, tradition, culture and style can create problems for even the most experienced PR professional. Companies, campaigners and journalists need to adapt their methods to the complex environment that is the new Europe, avoiding pitfalls and adopting innovative strategies. Drawing on their combined experience of working in European journalism and PR, the authors provide a comprehensive guide to dealing with Europe¿s media, from the practical aspects of producing written material in different languages to guidelines for managing multi-lingual press conferences. Packed with practical advice, tips and warnings, it covers techniques for getting stories into Europe¿s press and onto its radio and television stations, and offers a handy overview of the main European institutions and media, including lists of useful addresses. The second half of the book comprises a unique collection of country profiles that provides the very latest information on the media scene in 43 European countries. Written with multiple audiences in mind, this practical and accessible guide is an ideal reference source for PR practitioners, journalists or anyone working with the European media, as well as students of public relations and journalism.

Detailangaben zum Buch - Hitting the Headlines in Europe


EAN (ISBN-13): 9780749442262
ISBN (ISBN-10): 0749442263
Gebundene Ausgabe
Erscheinungsjahr: 2004
Herausgeber: Kogan Page
Gewicht: 0,388 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 31.05.2007 14:59:14
Buch zuletzt gefunden am 28.05.2016 19:13:59
ISBN/EAN: 9780749442262

ISBN - alternative Schreibweisen:
0-7494-4226-3, 978-0-7494-4226-2


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