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The Effective Use of Market Research - Robin Birn#Birn Robin J.
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This latest edition of Effective Use of Market Research explains: How to develop representative samples Data protection legislation The professional ethics incorporated in the MRS Code of Conduct More and more companies today are using market research techniques, not just to find new markets, products and customers, but also to improve management and marketing decision making and to monitor customer service. The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result. An organization that knows its customers and monitors its activity well, and also has a good understanding of the key research techniques it needs, is likely to develop more competitive sales, marketing and communications strategies. How to Drive and Focus Better Business Decisions Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher>Sach- & Fachbücher>Business & Karriere, Kogan Page

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More and more companies today are using market research techniques to find new markets, products and customers, and to improve management and marketing decision making. This established business classic looks at the circumstances in which market research is necessary, and explains what management can expect from research, and the type of management and marketing decision that may be taken as a result. Business Business eBook, Kogan Page

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[EAN: 9780749442002], Gebraucht, [PU: Kogan Page], BUSINESS, Business & Economics|General, Business & Economics|Marketing|Research, Business & Economics, Education|Decision-Making & Problem Solving, This book has soft covers. Ex-library, With usual stamps and markings, In fair condition, suitable as a study copy.

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The Effective Use of Market Research: How to Drive and Focus Better Business Decisions
Autor:

Birn, Robin J.

Titel:

The Effective Use of Market Research: How to Drive and Focus Better Business Decisions

ISBN-Nummer:

This latest edition of Effective Use of Market Research explains: How to develop representative samples Data protection legislation The professional ethics incorporated in the MRS Code of Conduct More and more companies today are using market research techniques, not just to find new markets, products and customers, but also to improve management and marketing decision making and to monitor customer service. The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result. An organization that knows its customers and monitors its activity well, and also has a good understanding of the key research techniques it needs, is likely to develop more competitive sales, marketing and communications strategies. "

Detailangaben zum Buch - The Effective Use of Market Research: How to Drive and Focus Better Business Decisions


EAN (ISBN-13): 9780749442002
ISBN (ISBN-10): 074944200X
Taschenbuch
Erscheinungsjahr: 2004
Herausgeber: Kogan Page
192 Seiten
Gewicht: 0,367 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 08.10.2007 08:07:07
Buch zuletzt gefunden am 27.02.2017 13:11:29
ISBN/EAN: 9780749442002

ISBN - alternative Schreibweisen:
0-7494-4200-X, 978-0-7494-4200-2


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