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The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors - Margo Berman, Robyn Blakeman
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ISBN: 9780742555501

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Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser Clydesdale and Dalmatian spots, the PEDIGREE(r) Adoption Drive program, or the breakthrough UPS Whiteboard campaign. See how creative briefs drive on-strategy solutions in all media from traditional to ambient. Understand which campaigns went off-course and why. Enjoy one-on-one interviews with behind-the-scenes candor and explore more than 50 exciting, visual examples. Hear first-hand from advertising masterminds as the authors delve into the brains behind great ad campaigns. Each chapter offers step-by-step instruction, revealing various aspects of the creative process, from brainstorming techniques and agency pitches to strategic visual and verbal messaging. Margo Berman, Robyn Blakeman, Books, Social and Cultural Studies, Current Events, The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors Books>Social and Cultural Studies>Current Events, Rowman & Littlefield Publishers

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2009, ISBN: 9780742555501

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Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser ´´Clydesdale and Dalmatian´´ spots, the ´´PEDIGREE Adoption Drive´´ program, or the breakthrough UPS ´´Whiteboard´´ campaign. Creative Collaboration Between Copywriters and Art Directors Bücher > Fremdsprachige Bücher > Englische Bücher gebundene Ausgabe 01.09.2009 Buch (fremdspr.), Rowman & Littlefield Publ Grou, .200

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The Brains Behind Great Ad Campaigns: Creative Collaboration Between Copywriters and Art Directors - Margo Berman#Robyn Blakeman
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Margo Berman#Robyn Blakeman:
The Brains Behind Great Ad Campaigns: Creative Collaboration Between Copywriters and Art Directors - neues Buch

ISBN: 9780742555501

ID: 152657030

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser ´´Clydesdale and Dalmatian´´ spots, the ´´PEDIGREE Adoption Drive´´ program, or the breakthrough UPS ´´Whiteboard´´ campaign. Creative Collaboration Between Copywriters and Art Directors Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Rowman & Littlefield Publ Grou

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The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors The-Brains-Behind-Great-Ad-Campaigns~~Robyn-Blakeman Business>Marketing Strategies>Marketing Strategies Hardcover, Rowman & Littlefield Publishers, Inc.

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Details zum Buch
The Brains Behind Great Ad Campaigns: Creative Collaboration Between Copywriters and Art Directors

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser _Clydesdale and Dalmatian_ spots, the _PEDIGREE_ Adoption Drive_ program, or the breakthrough UPS _Whiteboard_ campaign.

Detailangaben zum Buch - The Brains Behind Great Ad Campaigns: Creative Collaboration Between Copywriters and Art Directors


EAN (ISBN-13): 9780742555501
ISBN (ISBN-10): 074255550X
Gebundene Ausgabe
Erscheinungsjahr: 2009
Herausgeber: ROWMAN & LITTLEFIELD
240 Seiten
Gewicht: 0,517 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 14.03.2009 00:18:56
Buch zuletzt gefunden am 28.08.2017 21:44:47
ISBN/EAN: 9780742555501

ISBN - alternative Schreibweisen:
0-7425-5550-X, 978-0-7425-5550-1


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