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The Message Matters: The Economy and Presidential Campaigns - Vavreck, Lynn
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The Message Matters: The Economy and Presidential Campaigns - gebrauchtes Buch

ISBN: 9780691139630

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The economy is so powerful in determining the results of U.S. presidential elections that political scientists can predict winners and losers with amazing accuracy long before the campaigns start. But if it is true that "it's the economy, Stupid," why do incumbents in good economies sometimes lose? The reason, Lynn Vavreck argues, is that what matters is not just the state of the economy but how candidates react to it. By demonstrating more precisely than ever before how candidates and their campaigns affect the economic vote, "The Message Matters" provides a powerful new way of understanding past elections--and predicting future ones. Vavreck examines the past sixty years of presidential elections and offers a new theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions. Using data from presidential elections since 1952, she reveals why, when, and how campaign messages make a difference--and when they can outweigh economic predictors of election outcomes. "The Message Matters" does more than show why candidates favored by the economy must build their campaigns around economic messages. Vavreck's theory also explains why candidates disadvantaged by the economy must try to focus their elections on noneconomic issues that meet exacting criteria--and why this is so hard to do. The Message Matters: The Economy and Presidential Campaigns Vavreck, Lynn, Princeton University Press

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The Message Matters - Vavreck, Lynn
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The Message Matters - neues Buch

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The economy is so powerful in determining the results of U.S. presidential elections that political scientists can predict winners and losers with amazing accuracy long before the campaigns start. But if it is true that "it's the economy, Stupid," why do incumbents in good economies sometimes lose? The reason, Lynn Vavreck argues, is that what matters is not just the state of the economy but how candidates react to it. By demonstrating more precisely than ever before how candidates and their campaigns affect the economic vote, The Message Matters provides a powerful new way of understanding past elections--and predicting future ones. Vavreck examines the past sixty years of presidential elections and offers a new theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions. Using data from presidential elections since 1952, she reveals why, when, and how campaign messages make a difference--and when they can outweigh economic predictors of election outcomes. The Message Matters does more than show why candidates favored by the economy must build their campaigns around economic messages. Vavreck's theory also explains why candidates disadvantaged by the economy must try to focus their elections on noneconomic issues that meet exacting criteria--and why this is so hard to do. Business Business eBook, Princeton University Press

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The Message Matters - Lynn Vavreck
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The Message Matters - neues Buch

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The Economy and Presidential Campaigns Demonstrating how candidates and their campaigns affect the economic vote, this book provides a different way of understanding past elections - and predicting future ones. It offers a theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions. Bücher / Fremdsprachige Bücher / Englische Bücher 978-0-691-13963-0, Princeton University Press

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The Message Matters - Lynn Vavreck
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Demonstrating how candidates and their campaigns affect the economic vote, this book provides a different way of understanding past elections - and predicting future ones. It offers a theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions. The Economy and Presidential Campaigns Buch (fremdspr.), Princeton University Press

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The Message Matters – an Economic Theory of Campaigns - Lynn Vavreck
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Softcover, PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK., [PU: Princeton University Press]

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The Message Matters: The Economy and Presidential Campaigns

"Professor Vavreck shows, for the first time, how the economy plays for or against political candidates in the context of their campaigns. The work is a monumental theoretical and empirical achievement that promises to become a political science classic."--Michael S. Lewis-Beck, author of "Economics and Elections" "A pathbreaking contribution to the study of American politics, "The Message Matters" provides new insights into how campaigns affect the magnitude of the economic vote. It will be required reading for anyone doing serious work in the field of campaigns."--Raymond Duch, Nuffield College, University of Oxford

Detailangaben zum Buch - The Message Matters: The Economy and Presidential Campaigns


EAN (ISBN-13): 9780691139630
ISBN (ISBN-10): 0691139636
Taschenbuch
Erscheinungsjahr: 2009
Herausgeber: PRINCETON UNIV PR
232 Seiten
Gewicht: 0,330 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 15.09.2011 21:35:49
Buch zuletzt gefunden am 08.11.2017 19:25:54
ISBN/EAN: 9780691139630

ISBN - alternative Schreibweisen:
0-691-13963-6, 978-0-691-13963-0


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