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Kids as Customers: A Handbook of Marketing to Children - James U. McNeal
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James U. McNeal:
Kids as Customers: A Handbook of Marketing to Children - neues Buch

ISBN: 9780669276275

ID: 862996663

At the age of four or five, many children begin to make purchases on their own. By the time they are ten, they make more than 250 purchase visits to stores each year. Marketing to children has come a long way since the days when ´´secret decoder rings´´ were sold on cereal boxes. Children today have their own television and radio networks, magazines, newspapers, product clubs, banks, bookstores, and clothing shops. Changes in the American family have also served to force children into the marketplace sooner. Working parents rely on their children to do more household chores, including shopping. Smart manufacturers and retailers recognize the children´s market as a potential gold mine, and the expert they turn to for advice is internationally recognized authority James U. McNeal. McNeal´s Kids as Customers is the indispensable marketing handbook for companies marketing to four-to-twelve year-olds--a market McNeal describes as having the greatest sales potential of any age or demographic group. McNeal classifies the children´s market into three distinct categories: primary, influence, and future. As a primary market, children in the United States have over $9 billion to spend. McNeal explains how they get their money, where they shop, what they buy, and what persuades them to select one product over another. As an influence market, children direct at least $130 billion of adults´ spending. McNeal offers for the first time a measure of kids´ influence on their parents´ purchases of 62 household items, from ice cream to home computers. As future consumers, children will control even more purchasing dollars. McNeal shows businesses how to cultivate today´s children into loyal long-termcustomers. What´s more, McNeal urges businesses not to overlook the potential of the vast overseas market. Many foreign children, especially in countries like Great Britain, Japan, and Taiwan, have the same purchasing power as Americans, but they often have fewer products to choos Kids as Customers: A Handbook of Marketing to Children Buch (fremdspr.) gebundene Ausgabe 01.07.1992 Bücher>Fremdsprachige Bücher>Englische Bücher, Lexington Books, .199

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Kids as Customers: A Handbook of Marketing to Children - James U. McNeal
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James U. McNeal:
Kids as Customers: A Handbook of Marketing to Children - neues Buch

ISBN: 9780669276275

ID: 758358136

At the age of four or five, many children begin to make purchases on their own. By the time they are ten, they make more than 250 purchase visits to stores each year. Marketing to children has come a long way since the days when ´´secret decoder rings´´ were sold on cereal boxes. Children today have their own television and radio networks, magazines, newspapers, product clubs, banks, bookstores, and clothing shops. Changes in the American family have also served to force children into the marketplace sooner. Working parents rely on their children to do more household chores, including shopping. Smart manufacturers and retailers recognize the children´s market as a potential gold mine, and the expert they turn to for advice is internationally recognized authority James U. McNeal. McNeal´s Kids as Customers is the indispensable marketing handbook for companies marketing to four-to-twelve year-olds--a market McNeal describes as having the greatest sales potential of any age or demographic group. McNeal classifies the children´s market into three distinct categories: primary, influence, and future. As a primary market, children in the United States have over $9 billion to spend. McNeal explains how they get their money, where they shop, what they buy, and what persuades them to select one product over another. As an influence market, children direct at least $130 billion of adults´ spending. McNeal offers for the first time a measure of kids´ influence on their parents´ purchases of 62 household items, from ice cream to home computers. As future consumers, children will control even more purchasing dollars. McNeal shows businesses how to cultivate today´s children into loyal long-termcustomers. What´s more, McNeal urges businesses not to overlook the potential of the vast overseas market. Many foreign children, especially in countries like Great Britain, Japan, and Taiwan, have the same purchasing power as Americans, but they often have fewer products to choos Kids as Customers: A Handbook of Marketing to Children Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Lexington Books

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KIDS AS CUSTOMERS CB - MCNEAL, JAMES U.
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MCNEAL, JAMES U.:
KIDS AS CUSTOMERS CB - gebunden oder broschiert

2017, ISBN: 0669276278

ID: 22380641191

[EAN: 9780669276275], Neubuch, [PU: RL], 9780669276275 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 10 working days.

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McNeal, James U.:
Kids as Customers: a Handbook of Marketing to Children - gebunden oder broschiert

1992, ISBN: 9780669276275

ID: 11590779842

Hardcover, Fine in Near Fine jacket, business|KIDS, CUSTOMERS, MARKETING, Hardback in fine condition with near fine dust jacket., [PU: New Britian, Connecticut, U.S.A. : Lexington Books]

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Kids as Customers: a Handbook of Marketing to Children - James U. McNeal
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
James U. McNeal:
Kids as Customers: a Handbook of Marketing to Children - gebunden oder broschiert

1992, ISBN: 9780669276275

ID: 13475861750

Hard cover, Gebraucht, guter Zustand, Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy!, [PU: Lexington Books]

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Details zum Buch
Kids as Customers: A Handbook of Marketing to Children

At the age of four or five, many children begin to make purchases on their own. By the time they are ten, they make more than 250 purchase visits to stores each year. Marketing to children has come a long way since the days when "secret decoder rings" were sold on cereal boxes. Children today have their own television and radio networks, magazines, newspapers, product clubs, banks, bookstores, and clothing shops. Changes in the American family have also served to force children into the marketplace sooner. Working parents rely on their children to do more household chores, including shopping. Smart manufacturers and retailers recognize the children's market as a potential gold mine, and the expert they turn to for advice is internationally recognized authority James U. McNeal. McNeal's Kids as Customers is the indispensable marketing handbook for companies marketing to four-to-twelve year-olds--a market McNeal describes as having the greatest sales potential of any age or demographic group. McNeal classifies the children's market into three distinct categories: primary, influence, and future. As a primary market, children in the United States have over $9 billion to spend. McNeal explains how they get their money, where they shop, what they buy, and what persuades them to select one product over another. As an influence market, children direct at least $130 billion of adults' spending. McNeal offers for the first time a measure of kids' influence on their parents' purchases of 62 household items, from ice cream to home computers. As future consumers, children will control even more purchasing dollars. McNeal shows businesses how to cultivate today's children into loyal long-termcustomers. What's more, McNeal urges businesses not to overlook the potential of the vast overseas market. Many foreign children, especially in countries like Great Britain, Japan, and Taiwan, have the same purchasing power as Americans, but they often have fewer products to choos

Detailangaben zum Buch - Kids as Customers: A Handbook of Marketing to Children


EAN (ISBN-13): 9780669276275
ISBN (ISBN-10): 0669276278
Gebundene Ausgabe
Erscheinungsjahr: 1992
Herausgeber: Heath
258 Seiten
Gewicht: 0,535 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 21.05.2007 14:09:01
Buch zuletzt gefunden am 12.12.2017 12:05:36
ISBN/EAN: 9780669276275

ISBN - alternative Schreibweisen:
0-669-27627-8, 978-0-669-27627-5


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