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Sony: A Private Life - John Nathan
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ISBN: 0618126945

ID: 4478441

Sony's cofounders, Masaru Ibuka and Akio Morita, met near the end of World War II. Ibuka was an engineer with a childlike love for gadgetry and technology; Morita, a pragmatic physicist who arranged to be away from his military unit on the day Japan surrendered, fearful that all officers would be ordered to commit ritual suicide. (He guessed correctly.) Together they founded Tokyo Telecommunications Engineering Co., Ltd., the forerunner of Sony, in 1946, using loans from Morita's wealthy family for startup capital. But even that wasn't as simple as it seems. First, Morita had to be released from his obligation, as first-born son, to take over the family sake business. The very Japaneseness of that moment goes a long way toward illustrating the exotic charm of Sony: The Private Life. John Nathan is a professor of Japanese culture at the University of California, Santa Barbara, and speaks and understands the nuanced Japanese like a native. He was given extraordinary access to Sony employees, and found some of them telling him company secrets that had never been revealed to outsiders. (In international business, the electronics giant has traditionally been regarded as a black hole; information goes in, but it never comes out.) From these intimate revelations, he tells a story of a company that to Western observers always seemed like a bottom-line-oriented conglomerate. The reality, he writes, is that Sony has always operated via intense personal relationships and loya accounting and finance,asia,biography and history,business,business and investing,company profiles,history,industrial relations,industries and professions,international Accounting & Finance, Mariner Books

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Sony - Nathan
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2002, ISBN: 9780618126941

ID: 9780618126941

Sony: Book: Houghton Mifflin (Trade) : 9780618126941: 08 Apr 2002: Named one of the best business books of the year (by Fortune and Newsweek), SONY is the "intimate biography of one of the world's leading electronics giants" (San Francisco Chronicle) as well as one of the most fascinating and complex of all corporate stories. Drawing on his unmatched expertise in Japanese culture and on unique, unlimited access to Sony's inner sanctum, John Nathan traces Sony's evolution from its inauspi. Named one of the best business books of the year (by Fortune and Newsweek), SONY is the "intimate biography of one of the world's leading electronics giants" (San Francisco Chronicle) as well as one of the most fascinating and complex of all corporate stories. Drawing on his unmatched expertise in Japanese culture and on unique, unlimited access to Sony's inner sanctum, John Nathan traces Sony's evolution from its inauspicious beginnings amid Tokyo's bomb-scarred ruins to its current worldwide success. "Richly detailed and revealing" (Wall Street Journal), the book examines both the outward successes and, as never before, the mysterious inner workings that have always characterized this company's top ranks. The result is "a different kind of business book, showing how personal relationships shaped one of the century's great global corporations" (Fortune). History Of Specific Companies / Corporate History, , , , Sony, Nathan, 9780618126941, Houghton Mifflin, , , , ,, [PU: Houghton Mifflin]

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Named one of the best business books of the year (by Fortune and Newsweek), SONY is the "intimate biography of one of the world's leading electronics giants" (San Francisco Chronicle) as well as one of the most fascinating and complex of all corporate stories. Drawing on his unmatched expertise in Japanese culture and on unique, unlimited access to Sony's inner sanctum, John Nathan traces Sony's evolution from its inauspicious beginnings amid Tokyo's bomb-scarred ruins to its current worldwide success. "Richly detailed and revealing" (Wall Street Journal), the book examines both the outward successes and, as never before, the mysterious inner workings that have always characterized this company's top ranks. The result is "a different kind of business book, showing how personal relationships shaped one of the century's great global corporations" (Fortune). Sony Nathan, John, Mariner Books

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Sony - John Nathan
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John Nathan:
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2001, ISBN: 9780618126941

ID: 13503490841

Trade paperback, Gebraucht, guter Zustand, Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy!, [PU: Mariner Books]

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Sony: A Private Life - Nathan, John
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Nathan, John:
Sony: A Private Life - Taschenbuch

2001, ISBN: 9780618126941

ID: 899634946

Mariner Books, 2001-04-05. Paperback. Very Good. VG- Mild cover wear. Mild aging to clean pages with tight binding., Mariner Books, 2001-04-05

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Sony
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John Nathan uncovers the secrets of Sony's success in this thorough and entertaining history of the company that rose out of the ashes of World War II and came to embody Japan's postwar resurrection.

Detailangaben zum Buch - Sony


EAN (ISBN-13): 9780618126941
ISBN (ISBN-10): 0618126945
Taschenbuch
Erscheinungsjahr: 2001
Herausgeber: Mariner Books
400 Seiten
Gewicht: 0,476 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 26.11.2007 20:57:14
Buch zuletzt gefunden am 02.08.2017 13:49:18
ISBN/EAN: 9780618126941

ISBN - alternative Schreibweisen:
0-618-12694-5, 978-0-618-12694-1


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