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The Quiet Revolution in Email Marketing - Bill Nussey
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Bill Nussey:
The Quiet Revolution in Email Marketing - Taschenbuch

ISBN: 0595330606

[SR: 3815067], Paperback, [EAN: 9780595330607], iUniverse, Inc., iUniverse, Inc., Book, [PU: iUniverse, Inc.], iUniverse, Inc., A revolution is taking place that will forever change the world of marketing. The strategies and techniques that have served marketers for years will not only decline in effectiveness, they will begin to quietly undermine the very brands and the customer relationships that companies have worked so hard to create.The Quiet Revolution introduces a new marketing language, written by the pioneers of the online world. Powerful new concepts like Customer Communication Management (CCM) and Email Brand Value (EBV) are becoming indispensable tools for marketers, regardless of their industry and company size. This book brings together the experiences of today's online marketing leaders like IBM, American Airlines, and the New York Times to help aspiring email marketing programs achieve similar success."Nussey's approach brings the customer focus back to email communications. His book delivers a solid foundation that will help marketers build effective communication strategies and take full advantage of email without risking the very relationships they're trying to build."-Matt Leonard, IBM, manages customer privacy and policy worldwide"Email marketing has evolved into a very sophisticated media that requires the same level of expertise within an organization as other marketing or advertising functions like direct mail, media buying, or e-business. The Quiet Revolution will help good email marketers get better by offering a holistic view of the channel, introducing a fresh new perspective, and defining Email Brand Value as a new metric of success."-Chris Kneeland, The Home Depot, coordinates and leads all email marketing initiatives"Bill Nussey's book masterfully presents best practices and tactical advice to help marketers transform their email programs from a broadcast medium driven by frequency, to a valuable relationship-marketing tool driven by the principles of C, 2702, Marketing, 2703, Direct, 2705, Global, 2706, Industrial, 2707, Multilevel, 2708, Product Management, 2709, Research, 2710, Telemarketing, 3563, Web Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 541256, E-Commerce, 355561011, Processes & Infrastructure, 3, Business & Money, 1000, Subjects, 283155, Books, 3563, Web Marketing, 549726, Business Technology, 5, Computers & Technology, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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A revolution is taking place that will forever change the world of marketing. The strategies and techniques that have served marketers for years will not only decline in effectiveness, they will begin to quietly undermine the very brands and the customer relationships that companies have worked so hard to create. The Quiet Revolution introduces a new marketing language, written by the pioneers of the online world. Powerful new concepts like Customer Communication Management (CCM) A revolution is taking place that will forever change the world of marketing. The strategies and techniques that have served marketers for years will not only decline in effectiveness, they will begin to quietly undermine the very brands and the customer relationships that companies have worked so hard to create. The Quiet Revolution introduces a new marketing language, written by the pioneers of the online world. Powerful new concepts like Customer Communication Management (CCM) and Email Brand Value (EBV) are becoming indispensable tools for marketers, regardless of their industry and company size. This book brings together the experiences of today's online marketing leaders like IBM, American Airlines, and the New York Times to help aspiring email marketing programs achieve similar success. Books, Business & Economics~~Marketing~~General, The-Quiet-Revolution-in-Email-Marketing~~Bill-Nussey, 999999999, The Quiet Revolution in Email Marketing, Bill Nussey, 0595330606, iUniverse, Incorporated, , , , , iUniverse, Incorporated

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[EAN: 9780595330607], Business & Economics|E-Commerce, Business & Economics|E-Commerce|Internet Marketing, Business & Economics|General, Business & Economics|Marketing|General, VG+/VG+, No tears or chips to Dust Jacket. Pages clean with tight binding., [PU: Authors Choice Press; Writers Club Press]

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The Quiet Revolution in Email Marketing - Bill Nussey
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The Quiet Revolution in Email Marketing - Taschenbuch

2004, ISBN: 9780595330607

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Details zum Buch
The Quiet Revolution in Email Marketing
Autor:

Nussey, Bill

Titel:

The Quiet Revolution in Email Marketing

ISBN-Nummer:

A revolution is taking place that will forever change the world of marketing. The strategies and techniques that have served marketers for years will not only decline in effectiveness, they will begin to quietly undermine the very brands and the customer relationships that companies have worked so hard to create. "The Quiet Revolution" introduces a new marketing language, written by the pioneers of the online world. Powerful new concepts like Customer Communication Management (CCM) and Email Brand Value (EBV) are becoming indispensable tools for marketers, regardless of their industry and company size. This book brings together the experiences of today's online marketing leaders like IBM, American Airlines, and the "New York Times" to help aspiring email marketing programs achieve similar success.

Detailangaben zum Buch - The Quiet Revolution in Email Marketing


EAN (ISBN-13): 9780595330607
ISBN (ISBN-10): 0595330606
Taschenbuch
Erscheinungsjahr: 2004
Herausgeber: TO EXCEL/KALEIDOSCOPE SOF
360 Seiten
Gewicht: 0,526 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 20.06.2007 12:44:12
Buch zuletzt gefunden am 19.04.2017 17:24:35
ISBN/EAN: 9780595330607

ISBN - alternative Schreibweisen:
0-595-33060-6, 978-0-595-33060-7


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