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Great Promo Pieces: Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get Results - Herman Holtz
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ISBN: 0471632244

[SR: 6244530], Hardcover, [EAN: 9780471632245], Wiley, Wiley, Book, [PU: Wiley], Wiley, This guide shows how to develop sales and promotional pieces in-house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises. Coverage includes advertising, direct-mail, and newsletters--with samples of successful copy writing in each area. Holtz also shows how to create persuasive marketing publications and covers the new technology of desktop publishing. Appendixes review available desktop publishing hardware and software, and there is a reference listing of periodicals and other books on desktop publishing., 2699, Advertising, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books

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Great Promo Pieces: Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get Results - Herman Holtz
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(*)
Herman Holtz:
Great Promo Pieces: Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get Results - gebunden oder broschiert

ISBN: 0471632244

[SR: 6244530], Hardcover, [EAN: 9780471632245], Wiley, Wiley, Book, [PU: Wiley], Wiley, This guide shows how to develop sales and promotional pieces in-house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises. Coverage includes advertising, direct-mail, and newsletters--with samples of successful copy writing in each area. Holtz also shows how to create persuasive marketing publications and covers the new technology of desktop publishing. Appendixes review available desktop publishing hardware and software, and there is a reference listing of periodicals and other books on desktop publishing., 2699, Advertising, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books

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Great Promo Pieces: Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get Results - Herman Holtz
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Herman Holtz:
Great Promo Pieces: Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get Results - gebunden oder broschiert

ISBN: 0471632244

[SR: 6244530], Hardcover, [EAN: 9780471632245], Wiley, Wiley, Book, [PU: Wiley], Wiley, This guide shows how to develop sales and promotional pieces in-house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises. Coverage includes advertising, direct-mail, and newsletters--with samples of successful copy writing in each area. Holtz also shows how to create persuasive marketing publications and covers the new technology of desktop publishing. Appendixes review available desktop publishing hardware and software, and there is a reference listing of periodicals and other books on desktop publishing., 2699, Advertising, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books

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Great Promo Pieces: Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get Results - Herman Holtz
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Great Promo Pieces: Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get Results - Holtz, Herman
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Holtz, Herman:
Great Promo Pieces: Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get Results - gebunden oder broschiert

ISBN: 9780471632245

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Details zum Buch
Great Promo Pieces: Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get Results

This guide examines the creation of persuasive marketing publications and explains how small businesses can successfully develop sales and promotional pieces in-house. The author discusses the role of several different types of copy writing and provides instructive exercises.

Detailangaben zum Buch - Great Promo Pieces: Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get Results


EAN (ISBN-13): 9780471632245
ISBN (ISBN-10): 0471632244
Gebundene Ausgabe
Erscheinungsjahr: 1988
Herausgeber: John Wiley & Sons
238 Seiten
Gewicht: 0,553 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 25.05.2007 03:47:29
Buch zuletzt gefunden am 13.12.2017 00:51:15
ISBN/EAN: 9780471632245

ISBN - alternative Schreibweisen:
0-471-63224-4, 978-0-471-63224-5


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