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Hospitality Strategic Management: Concepts and Cases - Harrison, Jeffrey S. / Enz, Cathy A. / Leyh, Rick
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Harrison, Jeffrey S. / Enz, Cathy A. / Leyh, Rick:
Hospitality Strategic Management: Concepts and Cases - gebrauchtes Buch

ISBN: 9780471478539

ID: 1560052

Useful and comprehensive executive-level coverage of strategic management "Hospitality Strategic Management: Concepts and Cases" offers a complete, comprehensive, and managerially useful treatment of strategic management in the hospitality industry. This up-to-date resource provides the most relevant models, theories, and hospitality practices for those interested in managing effectively in today's competitive international hospitality industry. "Hospitality Strategic Management" provides a realistic, balanced, and current view of the field by considering the practical aspects of the strategic manager's role, including the acquisition, development, and management of internal resources (such as people, knowledge, financial capital, and physical assets) and relationships with external stakeholders (such as guests, suppliers, owners, franchisors, venture partners, and governmental agencies). Throughout the book, examples and best practices of leading hospitality organizations are used to illustrate ideas and concepts. "Hospitality Strategic Management": Integrates global strategic management theory throughout the text Addresses strategic thinking as an essential, creative aspect of the strategy process Covers aspects of starting a business, including what a business plan contains, franchising, and entrepreneurship within existing organizations Pulls the implementation process together with a careful treatment of organizational design and control Reflecting the dynamic environment found in the real world, "Hospitality Strategic Management" explains principles and theories with extensive use of examples from various segments of the industry, including lodging, gaming, cruise lines, airlines, and food service. Complete with free access to case examples online from the Center for Hospitality Research at Cornell University, "Hospitality Strategic Management" is an invaluable learning tool for industry executives and managers in executive-level training courses and for students. Hospitality Strategic Management: Concepts and Cases Harrison, Jeffrey S. / Enz, Cathy A. / Leyh, Rick, John Wiley & Sons

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Hospitality Strategic Management: Concepts and Cases - Jeffrey S. Harrison; Cathy A. Enz
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Jeffrey S. Harrison; Cathy A. Enz:
Hospitality Strategic Management: Concepts and Cases - gebrauchtes Buch

ISBN: 0471478539

ID: 5152972

Useful and comprehensive executive-level coverage of strategic management Hospitality Strategic Management: Concepts and Cases offers a complete, comprehensive, and managerially useful treatment of strategic management in the hospitality industry. This up-to-date resource provides the most relevant models, theories, and hospitality practices for those interested in managing effectively in today's competitive international hospitality industry. Hospitality Strategic Management provides a realistic, balanced, and current view of the field by considering the practical aspects of the strategic manager's role, including the acquisition, development, and management of internal resources (such as people, knowledge, financial capital, and physical assets) and relationships with external stakeholders (such as guests, suppliers, owners, franchisors, venture partners, and governmental agencies). Throughout the book, examples and best practices of leading hospitality organizations are used to illustrate ideas and concepts. Hospitality Strategic Management: * Integrates global strategic management theory throughout the text * Addresses strategic thinking as an essential, creative aspect of the strategy process * Covers aspects of starting a business, including what a business plan contains, franchising, and entrepreneurship within existing organizations * Pulls the implementation process together with a careful treatment of organizational design and control Reflecting the dynamic environm business and finance,business and investing,hospitality travel and tourism,industries and professions,management,management and leadership,textbooks Business & Investing, Wiley

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Hospitality Strategic Management: Concepts and Cases - Harrison, Jeffrey S. and Enz, Cathy A.
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Harrison, Jeffrey S. and Enz, Cathy A.:
Hospitality Strategic Management: Concepts and Cases - gebunden oder broschiert

2004, ISBN: 0471478539

ID: 17534193048

[EAN: 9780471478539], [PU: John Wiley and Sons], Travel|General, Business & Economics|Industries|Hospitality, Travel & Tourism, Business & Economics, **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence!

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Hospitality Strategic Management: Concepts and Cases (HB) - Harrison
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Hospitality Strategic Management: Concepts and Cases (HB) - neues Buch

ISBN: 0471478539

ID: 16204965539

[EAN: 9780471478539], Neubuch, Travel|General, Business & Economics|Industries|Hospitality, Travel & Tourism, Business & Economics, Brand New Original US Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery., [PU: Wiley]

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Hospitality Strategic Management: Concepts and Cases - Jeffrey S. Harrison, Cathy A. Enz
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Jeffrey S. Harrison, Cathy A. Enz:
Hospitality Strategic Management: Concepts and Cases - gebrauchtes Buch

ISBN: 9780471478539

ID: 520272214

Wiley. Used - Good. Former Library book. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!, Wiley

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Details zum Buch
Hospitality Strategic Management: Concepts and Cases

Focusing on strategies for entrepreurship and innovation, Hospitality Strategic Management offers expert guidance to leaders of organizations looking to analyze and learn from their internal and external environments, thereby establishing strategic direction, creating strategies to move the organization in that direction, and implementing the strategies.

Detailangaben zum Buch - Hospitality Strategic Management: Concepts and Cases


EAN (ISBN-13): 9780471478539
ISBN (ISBN-10): 0471478539
Gebundene Ausgabe
Erscheinungsjahr: 2004
Herausgeber: John Wiley & Sons
560 Seiten
Gewicht: 1,107 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 28.04.2007 13:58:01
Buch zuletzt gefunden am 23.08.2017 16:56:17
ISBN/EAN: 9780471478539

ISBN - alternative Schreibweisen:
0-471-47853-9, 978-0-471-47853-9


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