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Complete Guide To Internet Publicity - Wiley
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Complete Guide To Internet Publicity - neues Buch

2002, ISBN: 9780471275022

ID: 5579703

Strategies for grabbing-and holding-an audience's attention online The definitive resource for PR and marketing professionals, this sequel to Steve O'Keefe's best-selling classic Publicity on the Internet (0-471-16175-6) provides detailed, how-to instructions on planning, designing, implementing, troubleshooting, and measuring the results of online campaigns. Throughout the book, the author. Strategies for grabbing-and holding-an audience's attention online The definitive resource for PR and marketing professionals, this sequel to Steve O'Keefe's best-selling classic Publicity on the Internet (0-471-16175-6) provides detailed, how-to instructions on planning, designing, implementing, troubleshooting, and measuring the results of online campaigns. Throughout the book, the author enlivens his coverage with inspiring and instructive vignettes and case studies of successful campaigns. Steve O'Keefe covers everything the reader will need to get up to speed on search engine optimization, newsletters, news rooms, e-mail marketing, e-mail merge software, syndication and affiliate programs, and building in-house publicity operations. Companion Web site features customizable Word and HTML templates, weekly live discussions groups, and valuable resource listings. eBooks, Computing~~Operating Systems, Complete Guide To Internet Publicity~~EBook~~9780471275022~~Steve O'Keefe, , Complete Guide To Internet Publicity, Steve O'Keefe, 9780471275022, Wiley, 10/15/2002, , , , Wiley

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Complete Guide to Internet Publicity : Creating and Launching Successful Online Campaigns - George I. Lovell
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ISBN: 9780471275022

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Strategies for grabbing-and holding-an audience's attention onlineThe definitive resource for PR and marketing professionals, this sequel to Steve O'Keefe's best-selling classic Publicity on the Internet (0-471-16175-6) provides detailed, how-to instructions on planning, designing, implementing, troubleshooting, and measuring the results of online campaigns. Throughout the book, the author enlivens his coverage with inspiring and instructive vignettes and case studies of successful campaigns. Steve O'Keefe covers everything the reader will need to get up to speed on search engine optimization, newsletters, news rooms, e-mail marketing, e-mail merge software, syndication and affiliate programs, and building in-house publicity operations.Companion Web site features customizable Word and HTML templates, weekly live discussions groups, and valuable resource listings.; PDF \ George I. Lovell; Business,Finance and Law > Business & management > E-commerce: business aspects, Cambridge University Press

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Complete Guide to Internet Publicity - Steve O´Keefe
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Complete Guide to Internet Publicity - neues Buch

2002, ISBN: 9780471275022

ID: 689099665

Strategies for grabbing-and holding-an audience´s attentiononline The definitive resource for PR and marketing professionals, thissequel to Steve O´Keefe´s best-selling classic Publicity on theInternet (0-471-16175-6) provides detailed, how-to instructionson planning, designing, implementing, troubleshooting, andmeasuring the results of online campaigns. Throughout the book, theauthor enlivens his coverage with inspiring and instructivevignettes and case studies of successful campaigns. Steve O´Keefecovers everything the reader will need to get up to speed on searchengine optimization, newsletters, news rooms, e-mail marketing,e-mail merge software, syndication and affiliate programs, andbuilding in-house publicity operations. Companion Web site features customizable Word and HTMLtemplates, weekly live discussions groups, and valuable resourcelistings. Creating and Launching Successful Online Campaigns eBooks > Fremdsprachige eBooks > Englische eBooks > Sach- & Fachthemen > Informatik PDF 01.10.2002 eBook, John Wiley & Sons, .200

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Complete Guide to Internet Publicity (eBook, PDF) - O'Keefe, Steve
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Strategies for grabbing-and holding-an audience's attentiononlineThe definitive resource for PR and marketing professionals, thissequel to Steve O'Keefe's best-selling classic Publicity on theInternet (0-471-16175-6) provides detailed, how-to instructionson planning, designing, implementing, troubleshooting, andmeasuring the results of online campaigns. Throughout the book, theauthor enlivens his coverage with inspiring and instructivevignettes and case studies of successful campaigns. Steve O'Keefecovers everything the reader will need to get up to speed on searchengine optimization, newsletters, news rooms, e-mail marketing,e-mail merge software, syndication and affiliate programs, andbuilding in-house publicity operations.Companion Web site features customizable Word and HTMLtemplates, weekly live discussions groups, and valuable resourcelistings. E-Book, [PU: Wiley]

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Complete Guide to Internet Publicity - Creating and Launching Successful Online Campaigns - O'Keefe, Steve
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2002, ISBN: 0471275026

ID: 9780471275022

In englischer Sprache. Verlag: John Wiley & Sons, Acknowledgments. Chapter 1. The Power of Internet Publicity. Chapter 2. E-Mail News Releases. Chapter 3. Online News Rooms. Chapter 4. Discussion Group Postings. Chapter 5. Newsletters and Direct Marketing. Chapter 6. Chat Tours. Chapter 7. Online Seminars and Workshops. Chapter 8. Web Site Registration and Linkage. Chapter 9. Contests and Other Fancy Promotions. Chapter 10. Syndicating Your Promotions. Chapter 11.Building an Online Publicity Operaion. Appendix: Companion Web Site. Index. PC-PDF, 448 Seiten, 448 Seiten, 2., Auflage, [GR: 9637 - Nonbooks, PBS / Informatik, EDV/Internet], [SW: - Internet, allgemein], [Ausgabe: 2][PU:John Wiley & Sons], [PU: Wiley]

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Details zum Buch

Detailangaben zum Buch - Complete Guide to Internet Publicity


EAN (ISBN-13): 9780471275022
ISBN (ISBN-10): 0471275026
Erscheinungsjahr: 2002
Herausgeber: Wiley, J
448 Seiten
Sprache: eng/Englisch

Buch in der Datenbank seit 18.03.2009 17:53:52
Buch zuletzt gefunden am 10.07.2017 09:03:21
ISBN/EAN: 9780471275022

ISBN - alternative Schreibweisen:
0-471-27502-6, 978-0-471-27502-2


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