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Essentials of CRM: A Guide to Customer Relationship Management - Bryan Bergeron
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2002, ISBN: 9780471206033

ID: 220719242

ESSENTIALS OF CRM Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in CRM. ´´Once again, Bryan Bergeron proves that he is ahead of the curve when it comes to understanding the value of customer relationships. This remarkable book is geared not only toward corporate executives with mega-investments in CRM, but can also be successfully applied to the street corner vendor. His articulate and sensitive style brings this highly involved subject matter to a level we can all understand.´´ -Michael Cusack, author of Online Customer Care: Strategies for Call Center Excellence ´´Managing relationships with customers has become a critical organizational competency. Bergeron has done a superb job of presenting the breadth, complexity, and nature of CRM. This book provides a fabulous and actionable grounding in CRM for organizational leadership.´´ -John Glaser, PhD, Vice President and CIO, Partners Healthcare System The Wiley Essentials Series-because the business world is always changing...and so should you. Essentials of CRM provides an overview of an increasingly important field of customer relationship management (CRM). Correcting a widespread lack of understanding of CRM at the CEO level, this book provides senior-level executives with a solid foundation of what CRM is and how a good customer relationship management system should work. Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 30.01.2002 Buch (fremdspr.), John Wiley & Sons, .200

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Essentials of CRM: A Guide to Customer Relationship Management - Bryan P. Bergeron
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ISBN: 9780471206033

ID: 592106333

ESSENTIALS OF CRM Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in CRM. ´´Once again, Bryan Bergeron proves that he is ahead of the curve when it comes to understanding the value of customer relationships. This remarkable book is geared not only toward corporate executives with mega-investments in CRM, but can also be successfully applied to the street corner vendor. His articulate and sensitive style brings this highly involved subject matter to a level we can all understand.´´ --Michael Cusack, author of Online Customer Care: Strategies for Call Center Excellence ´´Managing relationships with customers has become a critical organizational competency. Bergeron has done a superb job of presenting the breadth, complexity, and nature of CRM. This book provides a fabulous and actionable grounding in CRM for organizational leadership.´´ --John Glaser, PhD, Vice President and CIO, Partners Healthcare System The Wiley Essentials Series-because the business world is always changing...and so should you. Essentials of CRM provides an overview of an increasingly important field of customer relationship management (CRM). Correcting a widespread lack of understanding of CRM at the CEO level, this book provides senior-level executives with a solid foundation of what CRM is and how a good customer relationship management system should work. Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, John Wiley & Sons Inc

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Essentials of CRM: A Guide to Customer Relationship Management - Bryan P. Bergeron
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Essentials of CRM: A Guide to Customer Relationship Management - neues Buch

ISBN: 9780471206033

ID: 835060640

ESSENTIALS OF CRM Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in CRM. ´´Once again, Bryan Bergeron proves that he is ahead of the curve when it comes to understanding the value of customer relationships. This remarkable book is geared not only toward corporate executives with mega-investments in CRM, but can also be successfully applied to the street corner vendor. His articulate and sensitive style brings this highly involved subject matter to a level we can all understand.´´ --Michael Cusack, author of Online Customer Care: Strategies for Call Center Excellence ´´Managing relationships with customers has become a critical organizational competency. Bergeron has done a superb job of presenting the breadth, complexity, and nature of CRM. This book provides a fabulous and actionable grounding in CRM for organizational leadership.´´ --John Glaser, PhD, Vice President and CIO, Partners Healthcare System The Wiley Essentials Series-because the business world is always changing...and so should you. Essentials of CRM provides an overview of an increasingly important field of customer relationship management (CRM). Correcting a widespread lack of understanding of CRM at the CEO level, this book provides senior-level executives with a solid foundation of what CRM is and how a good customer relationship management system should work. Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, John Wiley & Sons

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Essentials of Crm: a Guide to Customer Relationship Management (Essentials Series) - Bryan Bergeron
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Essentials of Crm: a Guide to Customer Relationship Management (Essentials Series) - Taschenbuch

2002, ISBN: 9780471206033

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Trade paperback, Gebraucht, guter Zustand, Former Library book. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy!, [PU: John Wiley & Sons]

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Bryan Bergeron:
Essentials of CRM: A Guide to Customer Relationship Management (Essentials Series) - Taschenbuch

ISBN: 9780471206033

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Wiley. Paperback. GOOD. Gently used may contain ex-library markings, possibly has some light highlighting, textual notations, and or underlining. Text is still easily readable., Wiley

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Essentials of CRM: A Guide to Customer Relationship Management

ESSENTIALS OF CRM Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in CRM. "Once again, Bryan Bergeron proves that he is ahead of the curve when it comes to understanding the value of customer relationships. This remarkable book is geared not only toward corporate executives with mega-investments in CRM, but can also be successfully applied to the street corner vendor. His articulate and sensitive style brings this highly involved subject matter to a level we can all understand." -Michael Cusack, author of Online Customer Care: Strategies for Call Center Excellence "Managing relationships with customers has become a critical organizational competency. Bergeron has done a superb job of presenting the breadth, complexity, and nature of CRM. This book provides a fabulous and actionable grounding in CRM for organizational leadership." -John Glaser, PhD, Vice President and CIO, Partners Healthcare System The Wiley Essentials Series-because the business world is always changing...and so should you.

Detailangaben zum Buch - Essentials of CRM: A Guide to Customer Relationship Management


EAN (ISBN-13): 9780471206033
ISBN (ISBN-10): 0471206032
Taschenbuch
Erscheinungsjahr: 2002
Herausgeber: John Wiley & Sons
220 Seiten
Gewicht: 0,331 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 24.10.2007 21:22:43
Buch zuletzt gefunden am 30.09.2017 20:48:54
ISBN/EAN: 9780471206033

ISBN - alternative Schreibweisen:
0-471-20603-2, 978-0-471-20603-3


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