Marketing is the function within an organization that focuses directly on the customer. "Strategic Marketing in the Customer Driven Organization" places a unique emphasis on the reason fo… Mehr…
Marketing is the function within an organization that focuses directly on the customer. "Strategic Marketing in the Customer Driven Organization" places a unique emphasis on the reason for the existence of the firm -- to provide, communicate and deliver value to the customer. Through the use of many international examples, the book demonstrates how providing the real needs of customers more effectively than the competition is the key to long term strategic success. ""This is not your typical marketing book. It provides the reader with real life business situations, where gathering information is key - not just on the marketplace but specific information about your customers and building it in to practical marketing response programs. As the President of a company who prides itself on building and nurturing strong customer relationships I would recommend this as a 'must read'"" Dr Pearse Lyons, President, Alltech Inc. ""Frank Bradley's new book takes as its point of departure his well-established core marketing concepts (understand, provide, communicate and deliver value) and puts them to use as the foundation for this compact, concise and very readable text."" Professor Susan Hart, Head of Department of Marketing University of Strathclyde "Strategic Marketing in the Customer Driven Organization" has been written for students of general marketing, marketing management and strategic marketing for advanced undergraduate and MBA courses. It is also especially suited to executive education programmes and managers wishing to integrate experiential learning within an intellectual framework. Supplementary materials for lecturers adopting "Strategic Marketing in the Customer Driven Organization" can be found at www.wiley.co.uk/frankbradley Media > Book, [PU: Wiley]<
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Trade paperback, Neubuch, [ED: 1], Marketing is one of the most, if not the most important function of a successful organisation. Analysing the customer base and striving to meet and exce… Mehr…
Trade paperback, Neubuch, [ED: 1], Marketing is one of the most, if not the most important function of a successful organisation. Analysing the customer base and striving to meet and excel customer expectations more effectively than the competition is the key to long term, strategic success. This book provides a short and concise look at the field. Num Pages: 304 pages, Illustrations. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 17. Weight in Grams: 592. 2003. 1st Edition. Paperback.....We ship daily from our Bookshop., [PU: John Wiley & Sons]<
[EAN: 9780470849859], Gebraucht, guter Zustand, [PU: Wiley & Sons, Incorporated, John], Ships from the UK. Former library book; may include library markings. Used book that is in clean, a… Mehr…
[EAN: 9780470849859], Gebraucht, guter Zustand, [PU: Wiley & Sons, Incorporated, John], Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages., Books<
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Softcover, New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK., [PU: John Wiley & Sons]
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(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Marketing is the function within an organization that focuses directly on the customer. "Strategic Marketing in the Customer Driven Organization" places a unique emphasis on the reason fo… Mehr…
Marketing is the function within an organization that focuses directly on the customer. "Strategic Marketing in the Customer Driven Organization" places a unique emphasis on the reason for the existence of the firm -- to provide, communicate and deliver value to the customer. Through the use of many international examples, the book demonstrates how providing the real needs of customers more effectively than the competition is the key to long term strategic success. ""This is not your typical marketing book. It provides the reader with real life business situations, where gathering information is key - not just on the marketplace but specific information about your customers and building it in to practical marketing response programs. As the President of a company who prides itself on building and nurturing strong customer relationships I would recommend this as a 'must read'"" Dr Pearse Lyons, President, Alltech Inc. ""Frank Bradley's new book takes as its point of departure his well-established core marketing concepts (understand, provide, communicate and deliver value) and puts them to use as the foundation for this compact, concise and very readable text."" Professor Susan Hart, Head of Department of Marketing University of Strathclyde "Strategic Marketing in the Customer Driven Organization" has been written for students of general marketing, marketing management and strategic marketing for advanced undergraduate and MBA courses. It is also especially suited to executive education programmes and managers wishing to integrate experiential learning within an intellectual framework. Supplementary materials for lecturers adopting "Strategic Marketing in the Customer Driven Organization" can be found at www.wiley.co.uk/frankbradley Media > Book, [PU: Wiley]<
Trade paperback, Neubuch, [ED: 1], Marketing is one of the most, if not the most important function of a successful organisation. Analysing the customer base and striving to meet and exce… Mehr…
Trade paperback, Neubuch, [ED: 1], Marketing is one of the most, if not the most important function of a successful organisation. Analysing the customer base and striving to meet and excel customer expectations more effectively than the competition is the key to long term, strategic success. This book provides a short and concise look at the field. Num Pages: 304 pages, Illustrations. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 17. Weight in Grams: 592. 2003. 1st Edition. Paperback.....We ship daily from our Bookshop., [PU: John Wiley & Sons]<
[EAN: 9780470849859], Gebraucht, guter Zustand, [PU: Wiley & Sons, Incorporated, John], Ships from the UK. Former library book; may include library markings. Used book that is in clean, a… Mehr…
[EAN: 9780470849859], Gebraucht, guter Zustand, [PU: Wiley & Sons, Incorporated, John], Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages., Books<
NOT NEW BOOK. Versandkosten: EUR 5.81 Better World Books Ltd, Dunfermline, United Kingdom [53572034] [Rating: 5 (von 5)]
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Provides a short and concise look at the field.
* Presents information that will have an international appeal.
Detailangaben zum Buch - Strategic Marketing: In the Customer Driven Organization
EAN (ISBN-13): 9780470849859 ISBN (ISBN-10): 0470849851 Gebundene Ausgabe Taschenbuch Erscheinungsjahr: 2003 Herausgeber: Wiley 304 Seiten Gewicht: 0,599 kg Sprache: eng/Englisch
Buch in der Datenbank seit 2007-11-09T13:28:01+01:00 (Berlin) Detailseite zuletzt geändert am 2023-12-22T03:41:26+01:00 (Berlin) ISBN/EAN: 9780470849859
ISBN - alternative Schreibweisen: 0-470-84985-1, 978-0-470-84985-9 Alternative Schreibweisen und verwandte Suchbegriffe: Autor des Buches: bradley, frank Titel des Buches: strategic marketing, driven, business, the organization
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