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Chevalier, M: Luxury China - Michel Chevalier#Pierre Xiao Lu
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Michel Chevalier#Pierre Xiao Lu:

Chevalier, M: Luxury China - neues Buch

2015, ISBN: 9780470823415

ID: 664795156

A guide to reaching and profiting from China´s expanding luxury consumer class China´s growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today´s biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers-particularly professionals in advertising, marketing, and the luxury brands industry-a deep look into the future of the Chinese luxury goods market and shows them how to tap into China´s tremendous market potential. Michael Chevalier (Shanghai, China) is a Partner at EIM, a securities company that offers tailor-made funds and portfolios of hedge funds. He formerly taught at INSEAD and HEC. Pierre Xiao Lu (Shanghai, China) is Assistant Professor of Marketing at Fudan University. Market Opportunities and Potential Bücher > Fremdsprachige Bücher > Englische Bücher gebundene Ausgabe 29.10.2009 Buch (fremdspr.), John Wiley and Sons Ltd, .200

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Chevalier, M: Luxury China - neues Buch

2015, ISBN: 9780470823415

ID: 8809e0eb5be9f905a312278c67e18af4

Market Opportunities and Potential A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers-particularly professionals in advertising, marketing, and the luxury brands industry-a deep look into the future of the Chinese luxury goods market and shows them how to tap into China's tremendous market potential. Michael Chevalier (Shanghai, China) is a Partner at EIM, a securities company that offers tailor-made funds and portfolios of hedge funds. He formerly taught at INSEAD and HEC. Pierre Xiao Lu (Shanghai, China) is Assistant Professor of Marketing at Fudan University. Bücher / Fremdsprachige Bücher / Englische Bücher 978-0-470-82341-5, John Wiley and Sons Ltd

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Luxury China - Michel Chevalier#Pierre Xiao Lu
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Michel Chevalier#Pierre Xiao Lu:
Luxury China - neues Buch

2015

ISBN: 9780470823415

ID: 8809e0eb5be9f905a312278c67e18af4

Market Opportunities and Potential A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers-particularly professionals in advertising, marketing, and the luxury brands industry-a deep look into the future of the Chinese luxury goods market and shows them how to tap into China's tremendous market potential. Michael Chevalier (Shanghai, China) is a Partner at EIM, a securities company that offers tailor-made funds and portfolios of hedge funds. He formerly taught at INSEAD and HEC. Pierre Xiao Lu (Shanghai, China) is Assistant Professor of Marketing at Fudan University. Bücher / Fremdsprachige Bücher / Englische Bücher 978-0-470-82341-5, John Wiley and Sons Ltd

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Nr. 16962670 Versandkosten:Bücher und alle Bestellungen die ein Buch enthalten sind versandkostenfrei, sonstige Bestellungen innerhalb Deutschland EUR 3,-, ab EUR 20,- kostenlos, Bürobedarf EUR 4,50, kostenlos ab EUR 45,-, Versandfertig in 1 - 2 Wochen, DE. (EUR 0.00)
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Luxury China: Market Opportunities and Potential - Chevalier, Michel; Lu, Pierre Xiao
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Chevalier, Michel; Lu, Pierre Xiao:
Luxury China: Market Opportunities and Potential - Erstausgabe

2009, ISBN: 0470823410

Gebundene Ausgabe, ID: 18523215700

[EAN: 9780470823415], Gebraucht, sehr guter Zustand, [PU: Wiley], Business & Economics|Economic Conditions, Jacket, 0470823410

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Luxury China - Michel Chevalier; Pierre Xiao Lu
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Michel Chevalier; Pierre Xiao Lu:
Luxury China - gebunden oder broschiert

2009, ISBN: 9780470823415

ID: 9337175

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Details zum Buch
Luxury China: Market Opportunities and Potential
Autor:

Chevalier, Michel; Lu, Pierre Xiao

Titel:

Luxury China: Market Opportunities and Potential

ISBN-Nummer:

9780470823415

A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers-particularly professionals in advertising, marketing, and the luxury brands industry-a deep look into the future of the Chinese luxury goods market and shows them how to tap into China's tremendous market potential. Michael Chevalier (Shanghai, China) is a Partner at EIM, a securities company that offers tailor-made funds and portfolios of hedge funds. He formerly taught at INSEAD and HEC. Pierre Xiao Lu (Shanghai, China) is Assistant Professor of Marketing at Fudan University.

Detailangaben zum Buch - Luxury China: Market Opportunities and Potential


EAN (ISBN-13): 9780470823415
ISBN (ISBN-10): 0470823410
Gebundene Ausgabe
Erscheinungsjahr: 2009
Herausgeber: John Wiley & Sons
251 Seiten
Gewicht: 0,553 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 06.07.2009 22:37:23
Buch zuletzt gefunden am 07.03.2017 22:26:11
ISBN/EAN: 9780470823415

ISBN - alternative Schreibweisen:
0-470-82341-0, 978-0-470-82341-5

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