ISBN: 9780470678619

Make social media buzz work for you!Social media marketing is an up-to-the-minute way to spread the word about your business. This excerpt from Social Media Marketing For Dummies will hel… Mehr…

Make social media buzz work for you!Social media marketing is an up-to-the-minute way to spread the word about your business. This excerpt from Social Media Marketing For Dummies will help you get closer to your customers.What it is — see how major sites like Twitter® and Facebook® fan pages, and niche sites like Flickr®, LinkedIn®, and Digg can enlist your customers to promote your brandWhy it works — understand how consumers influence one another in social networksYou can''t fake it — get familiar with social media and be sure your spokespeople are credibleMeasure the effect — discover how to apply metrics to your social media marketing effortsOpen the book and find:Why social influence drives successful marketingThe big and small sites ideal for marketingWhere the social influencers hang out and how to get their helpStrategies for getting employees involvedBest practices of the social media expertsLearn to:Apply social influence to your online marketing campaignSelect the right social media sites for your businessUpdate your Web site for the social media worldMeasure the results of your efforts Shiv Singh, Books, Computers, Social Media Marketing For Dummies (Custom Dell & Intel Edition) Books>Computers <