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The Social Media Management Handbook: Everything You Need to Know to Get Social Media Working in Your Business - Smith, Nick / Wollan, Robert / Zhou, Catherine
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Successfully bring social media initiatives to your organization Every organization wants to implement social media, but creating processes and managing employees to make it happen are very difficult. Most social media books focus on strategies for communicating with customers. But they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared towards helping you to manage all processes and capabilities required to use social media for business, at every step of the process. Providing a complete toolbox for defining and practicing a coherent social media strategy, "The Social Media Management Handbook" is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. It explains policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Chris Boudreaux is the point man for social media management services at Accenture Get the most out of your social media investment and fully leverage its benefits at your company with "The Social Media Management Handbook." The Social Media Management Handbook: Everything You Need to Know to Get Social Media Working in Your Business Smith, Nick / Wollan, Robert / Zhou, Catherine, John Wiley & Sons

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The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business - Robert Wollan, Nick Smith, Catherine Zhou
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How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.

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The Social Media Management Handbook:Everything You Need To Know To Get Social Media Working In Your Business Robert Wollan, Nick Smith The Social Media Management Handbook:Everything You Need To Know To Get Social Media Working In Your Business Robert Wollan, Nick Smith Bücher > Wissenschaft > Wirtschaftswissenschaft, Wiley John + Sons

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Everything You Need To Know To Get Social Media Working In Your Business Everything You Need To Know To Get Social Media Working In Your Business Bücher > Wissenschaft > Wirtschaftswissenschaft, [PU: Wiley]

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Details zum Buch
The Social Media Management Handbook
Autor:

Wollan, Robert; Smith, Nick

Titel:

The Social Media Management Handbook

ISBN-Nummer:

How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: * Empower employees and teams to utilize social media effectively throughout the organization * Measure the ROI of social media investments and ensure appropriate business value is achieved over time * Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.

Detailangaben zum Buch - The Social Media Management Handbook


EAN (ISBN-13): 9780470651247
ISBN (ISBN-10): 0470651245
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2011
Herausgeber: Wiley John + Sons
352 Seiten
Gewicht: 0,547 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 27.10.2009 09:51:56
Buch zuletzt gefunden am 14.04.2017 14:19:50
ISBN/EAN: 9780470651247

ISBN - alternative Schreibweisen:
0-470-65124-5, 978-0-470-65124-7


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