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The New Rules of Marketing and PR : How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directl - David Meerman Scott
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A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. New case studies and current examples are included to illustrate the very latest in marketing and PR trends Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign. business,business and finance,business and investing,business and management,computer science,computers and technology,direct,e-commerce,economics,industries and professions E-Commerce, Wiley & Sons, Incorporated, John

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A completely revised and updated edition of the "BusinessWeek" bestseller on effective, modern marketing and PR best practices "The New Rules of Marketing and PR "shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. New case studies and current examples are included to illustrate the very latest in marketing and PR trends. Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of "World Wide Rave, "from Wiley "The New Rules of Marketing and PR, Second Edition "gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign. The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, & Viral Marketing to Reach Buyers Directly Scott, David Meerman, John Wiley & Sons

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2010, ISBN: 0470547812

ID: 21034329266

[EAN: 9780470547816], Gebraucht, sehr guter Zustand, [SC: 2.7], [PU: John Wiley & Sons,], MARKETING, Business & Economics|Marketing|General, 288 Seiten außen mit Gebrauchsspuren, Artikel stammt aus Nichtraucherhaushalt! V7578 Sprache: Englisch Gewicht in Gramm: 322

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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly (New . & PR: How to Use Social Media, Blogs,) - Meerman Scott, David
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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly (New . & PR: How to Use Social Media, Blogs,) - Taschenbuch

2010, ISBN: 0470547812

ID: 21034329266

[EAN: 9780470547816], Gebraucht, sehr guter Zustand, [PU: John Wiley & Sons,], MARKETING, Business & Economics|Marketing|General, 288 Seiten außen mit Gebrauchsspuren, Artikel stammt aus Nichtraucherhaushalt! V7578 Sprache: Englisch Gewicht in Gramm: 322

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Details zum Buch
The New Rules of Marketing and PR

A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. * New case studies and current examples are included to illustrate the very latest in marketing and PR trends. * Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube * Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility * David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.

Detailangaben zum Buch - The New Rules of Marketing and PR


EAN (ISBN-13): 9780470547816
ISBN (ISBN-10): 0470547812
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: Wiley John + Sons
288 Seiten
Gewicht: 0,398 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 10.04.2007 11:58:10
Buch zuletzt gefunden am 19.09.2017 10:58:38
ISBN/EAN: 9780470547816

ISBN - alternative Schreibweisen:
0-470-54781-2, 978-0-470-54781-6


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