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Changing the Channel: 12 Easy Ways to Make Millions for Your Business - Michael Masterson, MaryEllen Tribby
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An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today''s most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits. Page by page, you''ll become familiar with a variety of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail. Discusses how to create successful marketing campaigns by using a mix of different marketing channels Offers some smart ways to track customer buying habits with a database that covers all marketing channels Helps you learn how to develop profitable relationships with your customers through frequent contact and by providing free quality content-not just sales pitches With this book as your guide, you''ll quickly discover how marketing across multiple channels can help develop quality customer relationships and improve the bottom line of your business. Michael Masterson, MaryEllen Tribby, Books, Business and Finance, Marketing and Sales, Changing the Channel: 12 Easy Ways to Make Millions for Your Business Books>Business and Finance>Marketing and Sales, Wiley

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Changing the Channel: 12 Easy Ways to Make Millions for Your Business - Masterson, Michael / Tribby, MaryEllen
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An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, "Changing the Channel" offers you a detailed look at twelve of today's most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits. Page by page, you'll become familiar with a variety of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail. Discusses how to create successful marketing campaigns by using a mix of different marketing channels Offers some smart ways to track customer buying habits with a database that covers all marketing channels Helps you learn how to develop profitable relationships with your customers through frequent contact and by providing free quality content-not just sales pitches With this book as your guide, you'll quickly discover how marketing across multiple channels can help develop quality customer relationships and improve the bottom line of your business. Changing the Channel: 12 Easy Ways to Make Millions for Your Business Masterson, Michael / Tribby, MaryEllen, John Wiley & Sons

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Changing the Channel: 12 Easy Ways to Make Millions for Your Business - Michael Masterson; MaryEllen Tribby
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Michael Masterson; MaryEllen Tribby:
Changing the Channel: 12 Easy Ways to Make Millions for Your Business - gebrauchtes Buch

ISBN: 0470538805

ID: 7923500

An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits. Page by page, you'll become familiar with a variety of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail. Discusses how to create successful marketing campaigns by using a mix of different marketing channels Offers some smart ways to track customer buying habits with a database that covers all marketing channels Helps you learn how to develop profitable relationships with your customers through frequent contact and by providing free quality content-not just sales pitches With this book as your guide, you'll quickly discover how marketing across multiple channels can help develop quality customer relationships and improve the bottom line of your business. business and investing,marketing,marketing and sales Marketing & Sales, Wiley

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Changing the Channel: 12 Easy Ways to Make Millions for Your Business (Agora Series) - Michael Masterson; MaryEllen Tribby
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2010, ISBN: 9780470538807

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Wiley, 2010-03-08. Paperback. Good. Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. 24*7 Customer Service., Wiley, 2010-03-08

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Changing the Channel: 12 Easy Ways to Make Millions for Your Business - Michael Masterson
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Changing the Channel: 12 Easy Ways to Make Millions for Your Business - Taschenbuch

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Changing the Channel: 12 Easy Ways to Make Millions for Your Business Changing-the-Channel~~Michael-Masterson Business>Marketing Strategies>Marketing Strategies Paperback, Wiley

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Details zum Buch
Changing the Channel: 12 Easy Ways to Make Millions for Your Business
Autor:

Masterson, Michael; Tribby, MaryEllen

Titel:

Changing the Channel: 12 Easy Ways to Make Millions for Your Business

ISBN-Nummer:

An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits. Page by page, you'll become familiar with a variety of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail. * Discusses how to create successful marketing campaigns by using a mix of different marketing channels * Offers some smart ways to track customer buying habits with a database that covers all marketing channels * Helps you learn how to develop profitable relationships with your customers through frequent contact and by providing free quality content-not just sales pitches With this book as your guide, you'll quickly discover how marketing across multiple channels can help develop quality customer relationships and improve the bottom line of your business.

Detailangaben zum Buch - Changing the Channel: 12 Easy Ways to Make Millions for Your Business


EAN (ISBN-13): 9780470538807
ISBN (ISBN-10): 0470538805
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: John Wiley & Sons
304 Seiten
Sprache: eng/Englisch

Buch in der Datenbank seit 10.02.2010 18:55:43
Buch zuletzt gefunden am 06.06.2017 17:41:45
ISBN/EAN: 9780470538807

ISBN - alternative Schreibweisen:
0-470-53880-5, 978-0-470-53880-7


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