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The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause - Arkadi Kuhlmann, Bruce Philp
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ISBN: 9780470538791

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How championing consumers led to ING Direct''s revolutionary rise in the banking industry In an industry dominated by big banks with little patience for their customers, ING Direct has always strived to be different-a rebel with a cause, if you will-and in doing so, they''ve become the most successful online banking venture in history. The Orange Code recounts ING Direct''s intriguing story, explaining the philosophy of its founder Arkadi Kuhlmann-who believes in the power of individuals to control their financial destiny-and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. Discusses the unconventional approach to business strategy, leadership, and management that built ING Direct Written by the company''s CEO, Arkadi Kuhlmann, the driving force behind this unique company and its approach and Bruce Philp, the branding expert who has worked with some of the world''s most well-known and valuable brands Reveals how the cause of personal financial empowerment has made everyone a winner in the ING Direct story The level of success achieved by ING Direct holds some important lessons and offers some much-needed inspiration to a business world that could use a little of both right now. Arkadi Kuhlmann, Bruce Philp, Books, Business and Finance, Finance and Investing, Finance, The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause Books>Business and Finance>Finance and Investing>Finance, Wiley

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The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause - Arkadi Kuhlmann; Bruce Philp
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How championing consumers led to ING Direct's revolutionary rise in the banking industry In an industry dominated by big banks with little patience for their customers, ING Direct has always strived to be different-a rebel with a cause, if you will-and in doing so, they've become the most successful online banking venture in history. The Orange Code recounts ING Direct's intriguing story, explaining the philosophy of its founder Arkadi Kuhlmann-who believes in the power of individuals to control their financial destiny-and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. Discusses the unconventional approach to business strategy, leadership, and management that built ING Direct Written by the company's CEO, Arkadi Kuhlmann, the driving force behind this unique company and its approach and Bruce Philp, the branding expert who has worked with some of the world's most well-known and valuable brands Reveals how the cause of personal financial empowerment has made everyone a winner in the ING Direct story The level of success achieved by ING Direct holds some important lessons and offers some much-needed inspiration to a business world that could use a little of both right now. accounting,banks and banking,biography and history,business,business and investing,company profiles,computers and technology,e-commerce,economics,finance E-Commerce, Wiley

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The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause - Arkadi Kuhlmann#Bruce Philp
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How ING Direct Succeeded by Being a Rebel with a Cause How championing consumers led to ING Direct's revolutionary rise in the banking industry In an industry dominated by big banks with little patience for their customers, ING Direct has always strived to be different-a rebel with a cause, if you will-and in doing so, they've become the most successful online banking venture in history. The Orange Code recounts ING Direct's intriguing story, explaining the philosophy of its founder Arkadi Kuhlmann-who believes in the power of individuals to control their financial destiny-and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. * Discusses the unconventional approach to business strategy, leadership, and management that built ING Direct * Written by the company's CEO, Arkadi Kuhlmann, the driving force behind this unique company and its approach and Bruce Philp, the branding expert who has worked with some of the world's most well-known and valuable brands * Reveals how the cause of personal financial empowerment has made everyone a winner in the ING Direct story The level of success achieved by ING Direct holds some important lessons and offers some much-needed inspiration to a business world that could use a little of both right now. Bücher / Fremdsprachige Bücher / Englische Bücher 978-0-470-53879-1, Wiley John + Sons

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The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause - Arkadi Kuhlmann#Bruce Philp
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The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause - neues Buch

ISBN: 9780470538791

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How championing consumers led to ING Direct´s revolutionary rise in the banking industry In an industry dominated by big banks with little patience for their customers, ING Direct has always strived to be different-a rebel with a cause, if you will-and in doing so, they´ve become the most successful online banking venture in history. The Orange Code recounts ING Direct´s intriguing story, explaining the philosophy of its founder Arkadi Kuhlmann-who believes in the power of individuals to control their financial destiny-and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. * Discusses the unconventional approach to business strategy, leadership, and management that built ING Direct * Written by the company´s CEO, Arkadi Kuhlmann, the driving force behind this unique company and its approach and Bruce Philp, the branding expert who has worked with some of the world´s most well-known and valuable brands * Reveals how the cause of personal financial empowerment has made everyone a winner in the ING Direct story The level of success achieved by ING Direct holds some important lessons and offers some much-needed inspiration to a business world that could use a little of both right now. How ING Direct Succeeded by Being a Rebel with a Cause Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Wiley John + Sons

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The Orange Code - Philp, Bruce; Kuhlmann, Arkadi
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ISBN: 9780470538791

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How championing consumers led to ING Direct's revolutionary risein the banking industry In an industry dominated by big banks with little patience fortheir customers, ING Direct has always strived to be different-arebel with a cause, if you will-and in doing so, they've become themost successful online banking venture in history. The Orange Code recounts ING Direct's intriguing story,explaining the philosophy of its founder Arkadi Kuhlmann-whobelieves in the power of individuals to control their financialdestiny-and his long-running partnership with Bruce Philp, thebranding consultant who helped him make ING Direct a cause to itsown people and a household name across North America. Discusses the unconventional approach to business strategy,leadership, and management that built ING Direct Written by the company's CEO, Arkadi Kuhlmann, the drivingforce behind this unique company and its approach and Bruce Philp,the branding expert who has worked with some of the world's mostwell-known and valuable brands Reveals how the cause of personal financial empowerment hasmade everyone a winner in the ING Direct story The level of success achieved by ING Direct holds some importantlessons and offers some much-needed inspiration to a business worldthat could use a little of both right now. Business Business eBook, Wiley

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The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause
Autor:

Kuhlmann, Arkadi; Philp, Bruce

Titel:

The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause

ISBN-Nummer:

9780470538791

How championing consumers led to ING Direct's revolutionary rise in the banking industry In an industry dominated by big banks with little patience for their customers, ING Direct has always strived to be different-a rebel with a cause, if you will-and in doing so, they've become the most successful online banking venture in history. The Orange Code recounts ING Direct's intriguing story, explaining the philosophy of its founder Arkadi Kuhlmann-who believes in the power of individuals to control their financial destiny-and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. * Discusses the unconventional approach to business strategy, leadership, and management that built ING Direct * Written by the company's CEO, Arkadi Kuhlmann, the driving force behind this unique company and its approach and Bruce Philp, the branding expert who has worked with some of the world's most well-known and valuable brands * Reveals how the cause of personal financial empowerment has made everyone a winner in the ING Direct story The level of success achieved by ING Direct holds some important lessons and offers some much-needed inspiration to a business world that could use a little of both right now.

Detailangaben zum Buch - The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause


EAN (ISBN-13): 9780470538791
ISBN (ISBN-10): 0470538791
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: John Wiley & Sons
252 Seiten
Gewicht: 0,304 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 22.07.2009 19:17:51
Buch zuletzt gefunden am 27.12.2016 21:10:35
ISBN/EAN: 9780470538791

ISBN - alternative Schreibweisen:
0-470-53879-1, 978-0-470-53879-1

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