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News Flash: Journalism, Infotainment and the Bottom-Line Business of Broadcast News - Bonnie Anderson
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ISBN: 9780470401774

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While talking heads debate the media''s alleged conservative or liberal bias, award-winning journalist Bonnie Anderson knows that the problem with television news isn''t about the Left versus the Right--it''s all about the money. From illegal hiring practices to ethnocentric coverage to political cheerleading, News Flash exposes how American broadcast conglomerates'' pursuit of the almighty dollar consistently trumps the need for fair and objective reporting. Along the way to the bottomline, the proud tradition of American television journalism has given way to an entertainment-driven industry that''s losing credibility and viewers by the day. As someone who has worked as both a broadcast reporter and a network executive, Anderson details how the networks have been co-opted by bottom-line thinking that places more value on a telegenic face than on substantive reporting. Network executives—the real power in broadcast journalism—are increasingly employing tactics and strategies from the entertainment industry. They cast reporters based on their ability to project credibility, value youth over training and experience, and often greenlight coverage only if they can be assured that it will appeal to advertiser-friendly demographics. Bonnie Anderson, Books, Reference and Language, News Flash: Journalism, Infotainment and the Bottom-Line Business of Broadcast News Books>Reference and Language, Wiley

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While talking heads debate the media's alleged conservative or liberal bias, award-winning journalist Bonnie Anderson knows that the problem with television news isn't about the Left versus the Right-- it's all about the money. From illegal hiring practices to ethnocentric coverage to political cheerleading, "News Flash" exposes how American broadcast conglomerates' pursuit of the almighty dollar consistently trumps the need for fair and objective reporting. Along the way to the bottomline, the proud tradition of American television journalism has given way to an entertainment-driven industry that's losing credibility and viewers by the day. As someone who has worked as both a broadcast reporter and a network executive, Anderson details how the networks have been co-opted by bottom-line thinking that places more value on a telegenic face than on substantive reporting. Network executives--the real power in broadcast journalism--are increasingly employing tactics and strategies from the entertainment industry. They "cast" reporters based on their ability to "project credibility," value youth over training and experience, and often greenlight coverage only if they can be assured that it will appeal to advertiser-friendly demographics. News Flash: Journalism, Infotainment and the Bottom-Line Business of Broadcast News Anderson, John Ed. / Anderson, Bonnie, Jossey-Bass

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News Flash: Journalism, Infotainment and the Bottom-Line Business of Broadcast News - Bonnie Anderson
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While talking heads debate the media's alleged conservative or liberal bias, award-winning journalist Bonnie Anderson knows that the problem with television news isn't about the Left versus the Right--it's all about the money. From illegal hiring practices to ethnocentric coverage to political cheerleading, News Flash exposes how American broadcast conglomerates' pursuit of the almighty dollar consistently trumps the need for fair and objective reporting. Along the way to the bottomline, the proud tradition of American television journalism has given way to an entertainment-driven industry that's losing credibility and viewers by the day. As someone who has worked as both a broadcast reporter and a network executive, Anderson details how the networks have been co-opted by bottom-line thinking that places more value on a telegenic face than on substantive reporting. Network executives-the real power in broadcast journalism-are increasingly employing tactics and strategies from the entertainment industry. They "cast" reporters based on their ability to "project credibility," value youth over training and experience, and often greenlight coverage only if they can be assured that it will appeal to advertiser-friendly demographics. communication and journalism,education and reference,journalism,journalism and nonfiction,textbooks,writing,writing research and publishing guides Textbooks, Jossey-Bass

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News Flash - Anderson, Bonnie
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ISBN: 9780470401774

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While talking heads debate the media's alleged conservative or liberal bias, award-winning journalist Bonnie Anderson knows that the problem with television news isn't about the Left versus the Right--it's all about the money. From illegal hiring practices to ethnocentric coverage to political cheerleading, News Flash exposes how American broadcast conglomerates' pursuit of the almighty dollar consistently trumps the need for fair and objective reporting. Along the way to the bottomline, the proud tradition of American television journalism has given way to an entertainment-driven industry that's losing credibility and viewers by the day. As someone who has worked as both a broadcast reporter and a network executive, Anderson details how the networks have been co-opted by bottom-line thinking that places more value on a telegenic face than on substantive reporting. Network executives—the real power in broadcast journalism—are increasingly employing tactics and strategies from the entertainment industry. They "cast" reporters based on their ability to "project credibility," value youth over training and experience, and often greenlight coverage only if they can be assured that it will appeal to advertiser-friendly demographics. Business Business eBook, Wiley

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News Flash - Bonnie Anderson
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Bonnie Anderson:
News Flash - Taschenbuch

2008, ISBN: 9780470401774

ID: 9255571

Softcover, Buch, [PU: Jossey Bass Wiley]

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Details zum Buch
News Flash: Journalism, Infotainment and the Bottom-Line Business of Broadcast News

While talking heads debate the media's alleged conservative or liberal bias, award-winning journalist Bonnie Anderson knows that the problem with television news isn't about the Left versus the Right-- it's all about the money.

Detailangaben zum Buch - News Flash: Journalism, Infotainment and the Bottom-Line Business of Broadcast News


EAN (ISBN-13): 9780470401774
ISBN (ISBN-10): 047040177X
Taschenbuch
Erscheinungsjahr: 2004
Herausgeber: JOSSEY BASS
288 Seiten
Gewicht: 0,422 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 13.02.2007 21:16:41
Buch zuletzt gefunden am 19.04.2017 10:36:26
ISBN/EAN: 9780470401774

ISBN - alternative Schreibweisen:
0-470-40177-X, 978-0-470-40177-4


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