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Museum Marketing and Strategy - Neil G. Kotler
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Museum Marketing and Strategy - neues Buch

ISBN: 9780470370391

ID: 9780470370391

Designing Missions, Building Audiences, Generating Revenue and Resources This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum&apos s mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how toDefine the exchange process between a museum&apos s offerings and consumer valueDifferentiate a museum and communicate its unique value in a competitive marketplaceFind, create, and retain consumers and convert visitors to members and members to volunteers and donorsPlan strategically and maximize marketing&apos s valueAchieve financial stabilityDevelop a consumer-centered museum Museum Marketing and Strategy: This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum&apos s mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how toDefine the exchange process between a museum&apos s offerings and consumer valueDifferentiate a museum and communicate its unique value in a competitive marketplaceFind, create, and retain consumers and convert visitors to members and members to volunteers and donorsPlan strategically and maximize marketing&apos s valueAchieve financial stabilityDevelop a consumer-centered museum Business & Management Gemeinnützige Organisationen Gemeinnützige Organisationen / Management u. Führung Management Museum Non-Profit Organizations Non-Profit Organizations / Management Leadership Wirtschaft u. Management, John Wiley & Sons

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Museum Marketing And Strategy - neues Buch

2008, ISBN: 9780470370391

ID: 10494620

This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e. This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum's offerings and consumer value Differentiate a museum and communicate its unique value in a competitive marketplace Find, create, and retain consumers and convert visitors to members and members to volunteers and donors Plan strategically and maximize marketing's value Achieve financial stability Develop a consumer-centered museum eBooks, Business, Finance & Law~~Business and Management~~Sales & Marketing, Museum Marketing And Strategy~~EBook~~9780470370391~~Philip Kotler, Neil G. Kotler, Wendy I. Kotler, , Museum Marketing And Strategy, Philip Kotler, 9780470370391, Wiley, 07/10/2008, , , , Wiley

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Museum Marketing and Strategy (eBook, PDF) - Kotler, Neil G.; Kotler, Philip; Kotler, Wendy I.
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Kotler, Neil G.; Kotler, Philip; Kotler, Wendy I.:
Museum Marketing and Strategy (eBook, PDF) - neues Buch

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ID: 148673196

This newly revised and updated edition of the classic resource onmuseum marketing and strategy provides a proven framework forexamining marketing and strategic goals in relation to a museum´smission, resources, opportunities, and challenges. MuseumMarketing and Strategy examines the full range of marketingtechniques and includes the most current information onpositioning, branding, and e-marketing. The book addresses theissues of most importance to the museum community and shows how to* Define the exchange process between a museum´s offerings andconsumer value* Differentiate a museum and communicate its unique value in acompetitive marketplace* Find, create, and retain consumers and convert visitors tomembers and members to volunteers and donors* Plan strategically and maximize marketing´s value* Achieve financial stability* Develop a consumer-centered museum This newly revised and updated edition of the classic resource onmuseum marketing and strategy provides a proven framework forexamining marketing and strategic goals in relation to a museum´smission, resources, opportunities, and challenges. MuseumMarketing and Strategy examines the full range of marketingtechniques and includes the most current information onpositioning, branding, and e-marketing. The book addresses theissues of most importance to the museum community and shows how to* Define E-Book, John Wiley & Sons

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Museum Marketing and Strategy - Neil G. Kotler
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Neil G. Kotler:
Museum Marketing and Strategy - neues Buch

ISBN: 9780470370391

ID: 9780470370391

Designing Missions, Building Audiences, Generating Revenue and Resources This newly revised and updated edition of the classic resource onmuseum marketing and strategy provides a proven framework forexamining marketing and strategic goals in relation to a museum`smission, resources, opportunities, and challenges. MuseumMarketing and Strategy examines the full range of marketingtechniques and includes the most current information onpositioning, branding, and e-marketing. The book addresses theissues of most importance to the museum community and shows how to Museum Marketing and Strategy: This newly revised and updated edition of the classic resource onmuseum marketing and strategy provides a proven framework forexamining marketing and strategic goals in relation to a museum`smission, resources, opportunities, and challenges. MuseumMarketing and Strategy examines the full range of marketingtechniques and includes the most current information onpositioning, branding, and e-marketing. The book addresses theissues of most importance to the museum community and shows how to Business & Management Gemeinnützige Organisationen Gemeinnützige Organisationen / Management u. Führung Management Museum Non-Profit Organizations Non-Profit Organizations / Management Leadership Wirtschaft u. Management, John Wiley & Sons

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Museum Marketing and Strategy - Neil G. Kotler;  Philip Kotler;  Wendy I. Kotler
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2008, ISBN: 9780470370391

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Designing Missions, Building Audiences, Generating Revenue and Resources, [ED: 2], Auflage, eBook Download (PDF), eBooks, [PU: Jossey-Bass]

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Details zum Buch
Museum Marketing and Strategy
Autor:

Kotler, Neil G.;Kotler, Philip;Kotler, Wendy I.

Titel:

Museum Marketing and Strategy

ISBN-Nummer:

Detailangaben zum Buch - Museum Marketing and Strategy


EAN (ISBN-13): 9780470370391
ISBN (ISBN-10): 0470370394
Erscheinungsjahr: 2008
Herausgeber: Wiley, J
544 Seiten
Sprache: eng/Englisch

Buch in der Datenbank seit 16.01.2010 14:26:04
Buch zuletzt gefunden am 08.05.2017 23:39:53
ISBN/EAN: 9780470370391

ISBN - alternative Schreibweisen:
0-470-37039-4, 978-0-470-37039-1


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