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Trump University Branding 101: How to Build the Most Valuable Asset of Any Business - Donald Sexton
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Trump University books are practical, straightforward primers on the basics of doing business the Trump way-successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout are illustrated by real-life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business, with or without the MBA, these streetwise books provide real-world business advice based on the one thing readers can''t get in any business school-experience. In Trump University Branding 101, you''ll learn how to: * Build a powerful brand that increases the sales and profits of any business * Launch your entrepreneurial brand * Manage the differences between service branding and product branding * Develop a brand for your real estate investments * Make your brand far more than just a name or logo * Develop clear positioning and brand strategy * Successfully communicate your brand * Choose an appropriate brand name and logo * Reinvigorate a struggling brand * Use guerrilla branding for your small business * Build your own personal brand for career development * Keep your brand image consistent * Grow your brand over time * Use your brand to increase the overall value of your business Donald Sexton, Books, Business and Finance, Marketing and Sales, Sales and Selling, Trump University Branding 101: How to Build the Most Valuable Asset of Any Business Books>Business and Finance>Marketing and Sales>Sales and Selling, Wiley

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Trump University books are practical, straightforward primers on the basics of doing business the Trump way-successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout are illustrated by real-life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business, with or without the MBA, these streetwise books provide real-world business advice based on the one thing readers can't get in any business school-experience. In Trump University Branding 101, you'll learn how to: * Build a powerful brand that increases the sales and profits of any business * Launch your entrepreneurial brand * Manage the differences between service branding and product branding * Develop a brand for your real estate investments * Make your brand far more than just a name or logo * Develop clear positioning and brand strategy * Successfully communicate your brand * Choose an appropriate brand name and logo * Reinvigorate a struggling brand * Use guerrilla branding for your small business * Build your own personal brand for career development * Keep your brand image consistent * Grow your brand over time * Use your brand to increase the overall value of your business Trump University Branding 101: How to Build the Most Valuable Asset of Any Business Sexton, Don / Trump, Donald J., John Wiley & Sons

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Trump University books are practical, straightforward primers onthe basics of doing business the Trump way-successfully. Each bookis written by a leading expert in the field and includes aninspiring Foreword by Trump himself. Key ideas throughout areillustrated by real-life examples from Trump and other seniorexecutives in the Trump organization. Perfect for anyone who wantsto get ahead in business, with or without the MBA, these streetwisebooks provide real-world business advice based on the one thingreaders can't get in any business school-experience. In Trump University Branding 101, you'll learn how to: * Build a powerful brand that increases the sales and profits ofany business * Launch your entrepreneurial brand * Manage the differences between service branding and productbranding * Develop a brand for your real estate investments * Make your brand far more than just a name or logo * Develop clear positioning and brand strategy * Successfully communicate your brand * Choose an appropriate brand name and logo * Reinvigorate a struggling brand * Use guerrilla branding for your small business * Build your own personal brand for career development * Keep your brand image consistent * Grow your brand over time * Use your brand to increase the overall value of your business Business Business eBook, Wiley

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Details zum Buch
Trump University Branding 101: How to Build the Most Valuable Asset of Any Business
Autor:

Sexton, Don

Titel:

Trump University Branding 101: How to Build the Most Valuable Asset of Any Business

ISBN-Nummer:

9780470189009

Trump University books are practical, straightforward primers on the basics of doing business the Trump way--successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout are illustrated by real-life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business, with or without the MBA, these streetwise books provide real-world business advice based on the one thing readers can't get in any business school--experience. In Trump University Branding 101, you'll learn how to: * Build a powerful brand that increases the sales and profits of any business * Launch your entrepreneurial brand * Manage the differences between service branding and product branding * Develop a brand for your real estate investments * Make your brand far more than just a name or logo * Develop clear positioning and brand strategy * Successfully communicate your brand * Choose an appropriate brand name and logo * Reinvigorate a struggling brand * Use guerrilla branding for your small business * Build your own personal brand for career development * Keep your brand image consistent * Grow your brand over time * Use your brand to increase the overall value of your business

Detailangaben zum Buch - Trump University Branding 101: How to Build the Most Valuable Asset of Any Business


EAN (ISBN-13): 9780470189009
ISBN (ISBN-10): 0470189002
Gebundene Ausgabe
Erscheinungsjahr: 2008
Herausgeber: John Wiley & Sons
316 Seiten
Gewicht: 0,538 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 20.01.2007 09:26:52
Buch zuletzt gefunden am 22.02.2017 22:01:41
ISBN/EAN: 9780470189009

ISBN - alternative Schreibweisen:
0-470-18900-2, 978-0-470-18900-9

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