. .
Deutsch
Deutschland
Ähnliche Bücher
Weitere, andere Bücher, die diesem Buch sehr ähnlich sein könnten:
Buch verkaufen
Anbieter, die das Buch mit der ISBN 9780470119860 ankaufen:
Suchtools
Anmelden

Anmelden mit Facebook:

Registrieren
Passwort vergessen?


Such-Historie
Merkliste
Links zu eurobuch.com

Dieses Buch teilen auf…
Buchtipps
Aktuelles
Tipp von eurobuch.com
FILTER
- 0 Ergebnisse
Kleinster Preis: 3,71 €, größter Preis: 29,99 €, Mittelwert: 17,92 €
Kellogg on Advertising and Media - Bobby J. Calder, Charles Spinosa
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Bobby J. Calder, Charles Spinosa:
Kellogg on Advertising and Media - gebunden oder broschiert

2008, ISBN: 0470119861

ID: 14097307552

[EAN: 9780470119860], [PU: Wiley], Business & Economics|Advertising & Promotion, Business & Economics|Marketing|General, This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: Foreword (Philip Kotler).Introduction: Advertising and Media (Bobby J. Calder, Northwestern University).Chapter 1: Media Engagement and Advertising Effectiveness (Bobby J. Calder and Edward C. Malthouse, Northwestern University). . . .linking advertising and media.Chapter 2: Making TVa Two-Way Street: Changing Viewer Engagement through Interaction (Michael Schreiber, NBC Universal). . . .interactive television and the effectiveness of television advertising.Chapter 3: Advertising in theWorld of New Media (Scott Berg, Hewlett Packard). . . ."burn the boats".Chapter 4: Reinvention of TVAdvertising (Claudio Marcus, VisibleWorld). . . .technology changes everything.Chapter 5: Developments in Audience Measurement and Research (JamesWebster, Northwestern University). . . .what's new in keeping score.Chapter 6: Rethinking Message Strategies: The Difference between Thin and Thick Slicing (Angela Lee, Northwestern University). . . . advertising and the unconscious.Chapter 7: Managing the Unthinkable: What to Do When a Scandal Hits Your Brand (Michelle Roehm and Alice M. Tybout, Wake Forest University and Northwestern University). . . .what to do when scandal hits your brand.Chapter 8: Managing Public Reputation (Daniel Diermeier, Northwestern University). . . .the challenge and the opportunity of uncontrolled media.Chapter 9: The Contribution of Public Relations in the Future (Clarke Caywood, Northwestern University). . . .corporate communications as a medium.Chapter 10: Using THREE I Media in Business-to-Business Marketing (James Newcomb, Boeing). . . .it's not your father's trade show.Chapter 11: Communicating with Customers (Charles Spinosa, David Le Brocquy, and Bobby J. Calder, Vision Consulting and Northwestern University). . . . committing the company to your advertising.Chapter 12: Changing the Company (Julie Roehm, Backslash Meta, LLC). . . .innovative marketing depends on organizational change.Chapter 13: The Integration of Advertising and Media Content: Ethical and Practical Considerations (Richard Kolsky and Bobby J. Calder, Northwestern University). . . .the endgame to the integration of advertising and media content.About the Contributors.Index.

gebrauchtes bzw. antiquarisches Buch Abebooks.de
Book Deals, Lewiston, NY, U.S.A. [60506629] [Rating: 4 (von 5)]
Versandkosten: EUR 71.99
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Kellogg on Advertising & Media: The Kellogg School of Management - Calder, Bobby J.
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Calder, Bobby J.:
Kellogg on Advertising & Media: The Kellogg School of Management - gebunden oder broschiert

2008, ISBN: 9780470119860

[ED: Hardcover], [PU: Wiley & Sons], Kellogg on Advertising & Media Marketing faces serious and disruptive changes, including the loss of mass audiences, the decline of broadcast television advertising, and the increased role of online advertising. But the changing world of advertising and media is also full of exciting new ways to reach consumers. Based on the latest research and contributions from world-renowned Kellogg marketing professors, plus insights from leading executives, Kellogg on Advertising and Media explains how marketers can effectively advertise in the new reality. You'll hear from star faculty and industry-leading practitioners including: * Bobby Calder and Edward Malthouse on the impact of brand and media engagement * Claudio Marcus (Visible World) on digital technology and customized advertising * Michael Schreiber (NBC Universal) on interactive television and the future of TV advertising * James Webster on new trends in audience measurement * Scott Berg (Hewlett-Packard) on advertising in the new media world * Angela Lee on advertising strategy and the unconscious mind * Julie Roehm, formerly of Wal-Mart, on marketing innovation and organizational change * Richard Kolsky and Bobby Calder on integrating advertising and media content * Clarke Caywood on the future of public relations * James Newcomb (Boeing) on linking sales to marketing in B-to-B companies * Michelle Roehm and Alice Tybout on crisis management and damage control * Daniel Diermeier on company reputation and monitoring the media * Charles Spinosa, David LeBrocquy (Vision Consulting), and Bobby Calder on using employee communication with customers to support an advertising strategy 1. Auflage. 2008. 320 p. Versandfertig in 2-4 Wochen, [SC: 0.00], Neuware, gewerbliches Angebot

Neues Buch Booklooker.de
buecher.de GmbH & Co. KG
Versandkosten:Versandkostenfrei, Versand nach Deutschland (EUR 0.00)
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Kellogg on Advertising and Media - Bobby J. Calder; Philip Kotler
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Bobby J. Calder; Philip Kotler:
Kellogg on Advertising and Media - gebrauchtes Buch

ISBN: 0470119861

ID: 5457757

In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate. accounting,accounting and finance,advertising,business and finance,business and investing,marketing,marketing and sales,textbooks Marketing & Sales, Wiley

gebrauchtes bzw. antiquarisches Buch Thriftbooks.com
used Versandkosten:plus verzendkosten, zzgl. Versandkosten
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Kellogg on Advertising and Media : The Kellogg School of Management - Calder, Bobby J.; Kotler, Philip
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Calder, Bobby J.; Kotler, Philip:
Kellogg on Advertising and Media : The Kellogg School of Management - gebunden oder broschiert

ISBN: 9780470119860

ID: 9780470119860R

No Synopsis Available Kellogg on Advertising and Media : The Kellogg School of Management, 9780470119860, Book, Textbook Books > Business & Economics > Marketing, Advertising, and Sales Hardcover, Wiley

Neues Buch Biggerbooks.com
new Free shipping on orders over $79. Versandkosten:plus verzendkosten, zzgl. Versandkosten
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Kellogg on Advertising and Media - Bobby J. Calder
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Bobby J. Calder:
Kellogg on Advertising and Media - gebunden oder broschiert

2008, ISBN: 9780470119860

ID: 7967681

Hardcover, Buch, [PU: John Wiley & Sons Ltd]

Neues Buch Lehmanns.de
Versandkosten:Versand in 10-15 Tagen, , Versandkostenfrei innerhalb der BRD (EUR 0.00)
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.

Details zum Buch
Kellogg on Advertising and Media
Autor:

Calder, Bobby J.

Titel:

Kellogg on Advertising and Media

ISBN-Nummer:

Kellogg on Advertising & Media Marketing faces serious and disruptive changes, including the loss of mass audiences, the decline of broadcast television advertising, and the increased role of online advertising. But the changing world of advertising and media is also full of exciting new ways to reach consumers. Based on the latest research and contributions from world-renowned Kellogg marketing professors, plus insights from leading executives, Kellogg on Advertising and Media explains how marketers can effectively advertise in the new reality. You'll hear from star faculty and industry-leading practitioners including: * Bobby Calder and Edward Malthouse on the impact of brand and media engagement * Claudio Marcus (Visible World) on digital technology and customized advertising * Michael Schreiber (NBC Universal) on interactive television and the future of TV advertising * James Webster on new trends in audience measurement * Scott Berg (Hewlett-Packard) on advertising in the new media world * Angela Lee on advertising strategy and the unconscious mind * Julie Roehm, formerly of Wal-Mart, on marketing innovation and organizational change * Richard Kolsky and Bobby Calder on integrating advertising and media content * Clarke Caywood on the future of public relations * James Newcomb (Boeing) on linking sales to marketing in B-to-B companies * Michelle Roehm and Alice Tybout on crisis management and damage control * Daniel Diermeier on company reputation and monitoring the media * Charles Spinosa, David LeBrocquy (Vision Consulting), and Bobby Calder on using employee communication with customers to support an advertising strategy

Detailangaben zum Buch - Kellogg on Advertising and Media


EAN (ISBN-13): 9780470119860
ISBN (ISBN-10): 0470119861
Gebundene Ausgabe
Erscheinungsjahr: 2008
Herausgeber: Wiley John + Sons
304 Seiten
Gewicht: 0,490 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 17.10.2007 14:00:24
Buch zuletzt gefunden am 17.05.2017 14:47:31
ISBN/EAN: 9780470119860

ISBN - alternative Schreibweisen:
0-470-11986-1, 978-0-470-11986-0


< zum Archiv...
Benachbarte Bücher