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Brand Innovation Manifesto - John Grant
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
John Grant:
Brand Innovation Manifesto - neues Buch

2006, ISBN: 9780470029831

ID: 788394822

The days of the image brands are over, and ´newmarketing´ has gone mainstream. The world´s biggestcompanies are pursuing a post-advertising strategy, moving awayfrom advertising and investing in leading edge alternatives. In thevanguard of the revolution has been John Grant, co-founder of thelegendary agency St. Luke´s and author of The NewMarketing Manifesto, whose radical thinking has informed ageneration. Now Grant is set to stun the industry again. In The BrandInnovation Manifesto, he redefines the nature of brands,showing why old models and scales no longer work and revealing thatthe key to success today is impacting people´s lifestyles(think Starbucks, iPod and eBay). At the heart of the book is theconcept of the ´brand molecule´ to which new culturalideas can be constantly added to keep pace with change. Cataloguing32 classes of idea, Grant presents a practical approach to mixingand matching them within your own market to develop new brand ideas- and new ideas for existing brands. How to Build Brands, Redefine Markets and Defy Conventions eBook PDF 30.03.2006 eBooks>Fremdsprachige eBooks>Englische eBooks>Sach- & Fachthemen>Wirtschaft, John Wiley & Sons Inc, .200

Neues Buch Orellfuessli.ch
No. 27996490. Versandkosten:Zzgl. Versandkosten. (EUR 15.34)
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(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Brand Innovation Manifesto - John Grant
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
John Grant:
Brand Innovation Manifesto - neues Buch

2006, ISBN: 9780470029831

ID: 788394822

The days of the image brands are over, and ´newmarketing´ has gone mainstream. The world´s biggestcompanies are pursuing a post-advertising strategy, moving awayfrom advertising and investing in leading edge alternatives. In thevanguard of the revolution has been John Grant, co-founder of thelegendary agency St. Luke´s and author of The NewMarketing Manifesto, whose radical thinking has informed ageneration. Now Grant is set to stun the industry again. In The BrandInnovation Manifesto, he redefines the nature of brands,showing why old models and scales no longer work and revealing thatthe key to success today is impacting people´s lifestyles(think Starbucks, iPod and eBay). At the heart of the book is theconcept of the ´brand molecule´ to which new culturalideas can be constantly added to keep pace with change. Cataloguing32 classes of idea, Grant presents a practical approach to mixingand matching them within your own market to develop new brand ideas- and new ideas for existing brands. How to Build Brands, Redefine Markets and Defy Conventions eBook PDF 30.03.2006 eBooks>Fremdsprachige eBooks>Englische eBooks>Sach- & Fachthemen>Wirtschaft, John Wiley & Sons, .200

Neues Buch Orellfuessli.ch
No. 27996490. Versandkosten:Zzgl. Versandkosten. (EUR 15.43)
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(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Brand Innovation Manifesto : How to Build Brands, Redefine Markets and Defy Conventions - Shel Holtz
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Shel Holtz:
Brand Innovation Manifesto : How to Build Brands, Redefine Markets and Defy Conventions - neues Buch

ISBN: 9780470029831

ID: 9780470029831

The days of the image brands are over, and new marketing has gone mainstream. The world s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke s and author of The New Marketing Manifesto, whose radical thinking has informed a generation. Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work and revealing that the key to success today is impacting people s lifestyles (think Starbucks, iPod and eBay). At the heart of the book is the concept of the brand molecule to which new cultural ideas can be constantly added to keep pace with change. Cataloguing 32 classes of idea, Grant presents a practical approach to mixing and matching them within your own market to develop new brand ideas - and new ideas for existing brands.; PDF \ Shel Holtz; Business,Finance and Law > Business & management, Wiley

Neues Buch Hive.co.uk
No. 9780470029831 Versandkosten:Instock, Despatched same working day before 3pm, zzgl. Versandkosten
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Brand Innovation Manifesto - John Grant
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
John Grant:
Brand Innovation Manifesto - Erstausgabe

2006, ISBN: 9780470029831

ID: 25452483

How to Build Brands, Redefine Markets and Defy Conventions, [ED: 1], 1. Auflage, eBook Download (PDF), eBooks, [PU: John Wiley & Sons]

Neues Buch Lehmanns.de
Versandkosten:Download sofort lieferbar, , Versandkostenfrei innerhalb der BRD. (EUR 0.00)
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(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Brand Innovation Manifesto - John Grant
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
John Grant:
Brand Innovation Manifesto - Erstausgabe

2006, ISBN: 9780470029831

ID: 25452483

How to Build Brands, Redefine Markets and Defy Conventions, [ED: 1], Auflage, eBook Download (PDF), eBooks, [PU: Wiley]

Neues Buch Lehmanns.de
Versandkosten:Download sofort lieferbar, , Versandkostenfrei innerhalb der BRD (EUR 0.00)
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.