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Brands and Brand Management - Richard Elliott Elliott, Richard
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Richard Elliott Elliott, Richard:
Brands and Brand Management - gebunden oder broschiert

2008, ISBN: 041543324X

ID: 1235016434

[EAN: 9780415433242], Neubuch, [PU: Taylor and Francis(Routledge)], Business & Economics|Marketing|General, (2208 pages) The process of brand management originated in US consumer goods companies in the 1930s and is now firmly established as a core activity within the marketing department of any significant enterprise. In recent years, there has been a great surge of scholarly and popular interest in the subject. Almost every university offers courses in this area, new journals have formed that focus on brand issues, and an ever-increasing number of books and research articles attest to the growing attention paid to brands and their management. As work on brands and brand management flourishes now as it has never done before, this new title in the Routledge series, Critical Perspectives on Business and Management, meets the need for an authoritative reference work to make sense of the subject’s vast literature and the continuing explosion in research output. Edited by Richard Elliott, a prominent scholar in the field, Brands and Brand Management is a four-volume collection of classic and contemporary contributions. It brings together material drawn from the plethora of international business and management journals, as well as excerpts from key books and harder-to-find sources. This one-stop resource gathers not just the most important work on brands and how to manage them, but also key research on the fast-developing area of corporate reputation, the emerging areas of managing brands across cultures, and criticism of brands as pernicious elements of globalization. The first of the four volumes is dedicated to the historical antecedents of brands. It collects research exploring their evolution from signals of provenance and quality to their current status as carriers of symbolic meaning and trust. Volume II brings together the most important writing on the measurement and management of brand equity, including the two major proprietary approaches to the diagnosis of brand health. Volume III gathers the best and most influential thinking on corporate brands and business-to-business brands, and the management of corporate reputation. Volume IV covers the management of brands across cultural and international boundaries. It also contains indispensable scholarship on the emerging social critique of brands, as well as on the defence of their contribution to developing economies. Fully indexed and with a comprehensive introduction, newly written by the editor, which places the collected material in its historical and intellectual context, Brands and Brand Management is an essential work of reference. It is destined to be valued by marketing and business scholars—as well as those working in allied areas—as a vital research tool. Volume I: The Evolution of Brands: From signals of quality to storehouses of trust 1. D. Aaker (1995), ‘Building Strong Brands’, Brandweek , 36, 37, 28–32. 2. A. Branthwaite and P. Cooper (1981), ‘Analgesic Effects of Branding in Treatment of Headaches’, British Medical Journal , 282. 3. R. Elliott and N. Yannopoulou (2007), ‘The Nature of Trust in Brands: A Psycho-Social Model’, European Journal of Marketing , 41, 9/10, 988–98. 4. S. Hoeffler and K. Keller (2003), ‘The Marketing Advantages of Strong Brands’, Journal of Brand Management , 10, 6, 421–45. 5. S. Levy (1959), ‘Symbols for Sale’, Harvard Business Review , 37, 4, 117–24. 6. G. McCracken (1993), ‘The Value of the Brand: An Anthropological Perspective’, in D. Aaker and A. Biel (eds.) Brand Equity and Advertising (Lawrence Erlbaum), pp. 125–39. 7. R. Elliott and K. Wattanasuwan (1998), ‘Brands as Symbolic Resources for the Construction of Identity’, International Journal of Advertising , 17(2), 131–44. 8. J. Aaker (1997), ‘Dimensions of Brand Personality’, Journal of Marketing Research , XXXIV, 347–56. 9. J. Austin, J. Siguaw, and A. Mattila (2003), ‘A Re-examination of the Generalizability of the Aaker Brand Personality Measurement Framework’, Journal of Strategic Marketing , 11, 2, 77–92. 10. T. Duncan and S. Moriarty (1998), ‘A Communication-Based Marketin

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Stratford Books, United Kingdom, ., United Kingdom [7096470] [Rating: 4 (von 5)]
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(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Brands and Brand Management - Richard Elliott Elliott, Richard
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Richard Elliott Elliott, Richard:
Brands and Brand Management - gebunden oder broschiert

2008, ISBN: 041543324X

ID: 1235016434

[EAN: 9780415433242], Neubuch, [PU: Taylor and Francis(Routledge)], Business & Economics|Marketing|General, (2208 pages) The process of brand management originated in US consumer goods companies in the 1930s and is now firmly established as a core activity within the marketing department of any significant enterprise. In recent years, there has been a great surge of scholarly and popular interest in the subject. Almost every university offers courses in this area, new journals have formed that focus on brand issues, and an ever-increasing number of books and research articles attest to the growing attention paid to brands and their management. As work on brands and brand management flourishes now as it has never done before, this new title in the Routledge series, Critical Perspectives on Business and Management, meets the need for an authoritative reference work to make sense of the subject’s vast literature and the continuing explosion in research output. Edited by Richard Elliott, a prominent scholar in the field, Brands and Brand Management is a four-volume collection of classic and contemporary contributions. It brings together material drawn from the plethora of international business and management journals, as well as excerpts from key books and harder-to-find sources. This one-stop resource gathers not just the most important work on brands and how to manage them, but also key research on the fast-developing area of corporate reputation, the emerging areas of managing brands across cultures, and criticism of brands as pernicious elements of globalization. The first of the four volumes is dedicated to the historical antecedents of brands. It collects research exploring their evolution from signals of provenance and quality to their current status as carriers of symbolic meaning and trust. Volume II brings together the most important writing on the measurement and management of brand equity, including the two major proprietary approaches to the diagnosis of brand health. Volume III gathers the best and most influential thinking on corporate brands and business-to-business brands, and the management of corporate reputation. Volume IV covers the management of brands across cultural and international boundaries. It also contains indispensable scholarship on the emerging social critique of brands, as well as on the defence of their contribution to developing economies. Fully indexed and with a comprehensive introduction, newly written by the editor, which places the collected material in its historical and intellectual context, Brands and Brand Management is an essential work of reference. It is destined to be valued by marketing and business scholars—as well as those working in allied areas—as a vital research tool. Volume I: The Evolution of Brands: From signals of quality to storehouses of trust 1. D. Aaker (1995), ‘Building Strong Brands’, Brandweek , 36, 37, 28–32. 2. A. Branthwaite and P. Cooper (1981), ‘Analgesic Effects of Branding in Treatment of Headaches’, British Medical Journal , 282. 3. R. Elliott and N. Yannopoulou (2007), ‘The Nature of Trust in Brands: A Psycho-Social Model’, European Journal of Marketing , 41, 9/10, 988–98. 4. S. Hoeffler and K. Keller (2003), ‘The Marketing Advantages of Strong Brands’, Journal of Brand Management , 10, 6, 421–45. 5. S. Levy (1959), ‘Symbols for Sale’, Harvard Business Review , 37, 4, 117–24. 6. G. McCracken (1993), ‘The Value of the Brand: An Anthropological Perspective’, in D. Aaker and A. Biel (eds.) Brand Equity and Advertising (Lawrence Erlbaum), pp. 125–39. 7. R. Elliott and K. Wattanasuwan (1998), ‘Brands as Symbolic Resources for the Construction of Identity’, International Journal of Advertising , 17(2), 131–44. 8. J. Aaker (1997), ‘Dimensions of Brand Personality’, Journal of Marketing Research , XXXIV, 347–56. 9. J. Austin, J. Siguaw, and A. Mattila (2003), ‘A Re-examination of the Generalizability of the Aaker Brand Personality Measurement Framework’, Journal of Strategic Marketing , 11, 2, 77–92. 10. T. Duncan and S. Moriarty (1998), ‘A Communication-Based Marketin

Neues Buch Abebooks.de
Stratford Books, United Kingdom, ., United Kingdom [7096470] [Rating: 4 (von 5)]
NEW BOOK Versandkosten: EUR 4.75
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Brands and Brand Management - Richard Elliott Elliott, Richard
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Richard Elliott Elliott, Richard:
Brands and Brand Management - gebunden oder broschiert

2008, ISBN: 041543324X

ID: 1235016434

[EAN: 9780415433242], [PU: Taylor and Francis(Routledge)], Business & Economics|Marketing|General, (2208 pages) The process of brand management originated in US consumer goods companies in the 1930s and is now firmly established as a core activity within the marketing department of any significant enterprise. In recent years, there has been a great surge of scholarly and popular interest in the subject. Almost every university offers courses in this area, new journals have formed that focus on brand issues, and an ever-increasing number of books and research articles attest to the growing attention paid to brands and their management. As work on brands and brand management flourishes now as it has never done before, this new title in the Routledge series, Critical Perspectives on Business and Management, meets the need for an authoritative reference work to make sense of the subject’s vast literature and the continuing explosion in research output. Edited by Richard Elliott, a prominent scholar in the field, Brands and Brand Management is a four-volume collection of classic and contemporary contributions. It brings together material drawn from the plethora of international business and management journals, as well as excerpts from key books and harder-to-find sources. This one-stop resource gathers not just the most important work on brands and how to manage them, but also key research on the fast-developing area of corporate reputation, the emerging areas of managing brands across cultures, and criticism of brands as pernicious elements of globalization. The first of the four volumes is dedicated to the historical antecedents of brands. It collects research exploring their evolution from signals of provenance and quality to their current status as carriers of symbolic meaning and trust. Volume II brings together the most important writing on the measurement and management of brand equity, including the two major proprietary approaches to the diagnosis of brand health. Volume III gathers the best and most influential thinking on corporate brands and business-to-business brands, and the management of corporate reputation. Volume IV covers the management of brands across cultural and international boundaries. It also contains indispensable scholarship on the emerging social critique of brands, as well as on the defence of their contribution to developing economies. Fully indexed and with a comprehensive introduction, newly written by the editor, which places the collected material in its historical and intellectual context, Brands and Brand Management is an essential work of reference. It is destined to be valued by marketing and business scholars—as well as those working in allied areas—as a vital research tool. Volume I: The Evolution of Brands: From signals of quality to storehouses of trust 1. D. Aaker (1995), ‘Building Strong Brands’, Brandweek , 36, 37, 28–32. 2. A. Branthwaite and P. Cooper (1981), ‘Analgesic Effects of Branding in Treatment of Headaches’, British Medical Journal , 282. 3. R. Elliott and N. Yannopoulou (2007), ‘The Nature of Trust in Brands: A Psycho-Social Model’, European Journal of Marketing , 41, 9/10, 988–98. 4. S. Hoeffler and K. Keller (2003), ‘The Marketing Advantages of Strong Brands’, Journal of Brand Management , 10, 6, 421–45. 5. S. Levy (1959), ‘Symbols for Sale’, Harvard Business Review , 37, 4, 117–24. 6. G. McCracken (1993), ‘The Value of the Brand: An Anthropological Perspective’, in D. Aaker and A. Biel (eds.) Brand Equity and Advertising (Lawrence Erlbaum), pp. 125–39. 7. R. Elliott and K. Wattanasuwan (1998), ‘Brands as Symbolic Resources for the Construction of Identity’, International Journal of Advertising , 17(2), 131–44. 8. J. Aaker (1997), ‘Dimensions of Brand Personality’, Journal of Marketing Research , XXXIV, 347–56. 9. J. Austin, J. Siguaw, and A. Mattila (2003), ‘A Re-examination of the Generalizability of the Aaker Brand Personality Measurement Framework’, Journal of Strategic Marketing , 11, 2, 77–92. 10. T. Duncan and S. Moriarty (1998), ‘A Communication-Based Marketin

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Stratford Books, United Kingdom, ., United Kingdom [7096470] [Rating: 5]
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Brands and Brand Management - Richard, Elliott
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Richard, Elliott:
Brands and Brand Management - gebunden oder broschiert

2008, ISBN: 041543324X, Lieferbar binnen 4-6 Wochen Versandkosten:Versandkostenfrei innerhalb der BRD

ID: 9780415433242

Internationaler Buchtitel. In englischer Sprache. Verlag: ROUTLEDGE CHAPMAN & HALL, 2208 Seiten, [GR: 17860 - HC/Wirtschaft/Werbung, Marketing], [SW: - Business / Economics / Finance], Gebunden, Klappentext: Covers the management of brands across cultural and international boundaries. This book explores brands evolution from signals of provenance and quality to their status as carriers of symbolic meaning and trust. It is suitable for marketing and business scholars - as well as those working in allied areas. Covers the management of brands across cultural and international boundaries. This book explores brands evolution from signals of provenance and quality to their status as carriers of symbolic meaning and trust. It is suitable for marketing and business scholars - as well as those working in allied areas.

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Covers the management of brands across cultural and international boundaries. This book explores brands evolution from signals of provenance and quality to their status as carriers of symbolic meaning and trust. It is suitable for marketing and business scholars - as well as those working in allied areas.

Detailangaben zum Buch - Brands and Brand Management


EAN (ISBN-13): 9780415433242
ISBN (ISBN-10): 041543324X
Gebundene Ausgabe
Erscheinungsjahr: 2008
Herausgeber: ROUTLEDGE CHAPMAN & HALL
2208 Seiten
Sprache: eng/Englisch

Buch in der Datenbank seit 08.08.2008 12:26:36
Buch zuletzt gefunden am 05.06.2013 23:22:31
ISBN/EAN: 9780415433242

ISBN - alternative Schreibweisen:
0-415-43324-X, 978-0-415-43324-2


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